Hello Monday: Brand identity design.

When you are able to take a business philosophy, brand strategy and create a unique brand identity design, you have magic. When the story is so compelling that it generation conversation immediately you know that the business will grow.

The launch of a new brand is a process, but don’t lose sight of how it will make people feel.

Our brand launch strategy program is designed to guide you through the process of launching your new brand to the market. But more importantly educating your key internal stakeholders so they can own the new brand.

The Program

STEP ONE: Brand Rollout

Now the new brand is developed it is critical to launch through key channels. Undertaking the brand launch strategy we will deliver the following:

+ Internal brand launch and communications
+ External brand launch and communications
+ Update all brand touch-points (Offline & Online)

STEP TWO: New Brand Review

Launching a new brand will always create some unknown outcomes. It is critical to proactively garner feedback and action it to ensure the business evolves into its new market position and generate new opportunity through the process.

+ Stakeholder engagement and surveying
+ Internal feedback and strategy alignment

STEP THREE: Brand Management*

Because a brand is an organic structure that informs the success of your business through the talent you attract and the customers you serve, little should be left to chance.

In line with your brand strategy, as part of your overall business strategy there should be a brand manager internally or externally that ensures that the brand is meeting its goals.

+ Monthly brand marketing support
+ Bimonthly brand audit – internal/external

This workshop helps you explore and understand how resilience in your leadership team is critical to drive positive outcomes under any circumstances.

Focusing on creating your vision and values to build team resilience we look at what it will take to create a team that understands what is required to work together to achieve any goal.

Who is the workshop for?

Business owners with their hands on the steering wheel passionate about business transformation with up to 20 staff.

What is resilience?

Adversity is a fact of life. Resilience is that ineffable quality that allows some people to be knocked down by life and come back at least as strong as before. Rather than letting difficulties or failure overcome them and drain their resolve, they find a way to rise.

Psychologists have identified some of the factors that make a person resilient, such as a positive attitude, optimism, the ability to regulate emotions, and the ability to see failure as a form of helpful feedback. Research shows that optimism helps blunt the impact of stress on the mind and body in the wake of disturbing experiences. And that gives people access to their own cognitive resources, enabling cool-headed analysis of what might have gone wrong and consideration of behavioral paths that might be more productive.

Resilience is not some magical quality; it takes real mental work to transcend hardship. But even after misfortune, resilient people are able to change course and move toward achieving their goals. There’s growing evidence that the elements of resilience can be cultivated.

Marketing is the business process of creating relationships with and satisfying customers.

Our marketing strategy program is designed to guide you through the process of creating a cohesive marketing plan that aligns with your business goals.

Who is the program for?

For founders or leadership teams that see potential in a current brand that is not being realised. Alignment of marketing messaging and focused activities that engage current customers and attract new ones through the right channels.

The Program

STEP ONE: Setting Marketing Objectives

When your goal is to grow your business sustainably you have to have an always on approach to your marketing strategy. Setting your marketing objectives is critical to ensure you end up where you intended and that you are doing the right things to get there.

+ Current marketing audit
+ Development of objectives and key results

STEP TWO: Create A Marketing Strategy

With so many channels to choose from the marketing strategy will be developed to ensure that your focus and budget is on the things that will drive the best results.

+ Development of target customer(s)
+ Creation of marketing plan – 3/6/9/12 months

Branding is the position you hold in the mind of your customers.

Our brand values workshop has been developed for founders and leaders that feel their brand isn’t connecting as effectively as
it can with key stakeholders.

When you are leading a business through change it is easy to take your eye off the ball and operate within business as usual. But the health of your brand is critical for you, your team and your customers.

The heartbeat of your brand should be felt throughout your entire organisation. From you customer feedback to the impression you leave when a customer interacts with you.

Who is the workshop for?

For founders or leadership teams that see the potential of a brand refresh from the inside out. Not a new identity but an alignment of what your brand strategy is and how it can be reinforced and strengthened.

The Workshop

STEP ONE: Leadership Brand Audit

The first step involves getting to know your current vision, your industry, your competition and your potential customers. This is an internal audit of your brand, your perceptions, feedback and your S.W.O.T.

+ 2.5 hour Discovery Workshop
+ Including brand S.W.O.T.

STEP TWO: Team Brand Audit

To gauge the impact of the brand on your team it is important to understand their perception of the brand. This can be done through online questionnaires and interviews depending on the size and geography of the organisation.

+ Discovery process through online questionnaires
+ Discovery process through interviews
+ Audit and reporting on findings aligned to company brand strategy.

CAVZERO: Product branding to launch a new Cavity Slider range.

Hallmark identified a new opportunity in the cavity slider market. So they set about developing the product branding, supported by a new sub-brand to sit within their current brand architecture.

Don’t sell a product or service, instead, help solve a problem or achieve a goal.

Our online lead generation program is designed with the answers to your customers problems. It enables you to connect with the right customers at scale, online, 24/7.

Who is the program for?

For founders or leadership teams that are looking to scale their sales leads online. It is not about being everywhere, but being where your core customers can make a purchase from you.

The Program

STEP ONE: Identify Customer Pain

Understand how to convey the value in your product or service to your customers beyond price. But through trust, branding and social proof.
By identifying what the core pain point your offering solves, we are able to communicate value upfront, before a transaction has even been considered. Key to the process is also to review what the competition is doing and identify missed opportunity that you can benefit from.

+ Keyword research
+ Content development and offers*
+ Competitor analysis
+ Identify customer segments

STEP TWO: Know Your Channels

In this step we identify where your customers “hang out” online and the tone and language that will resonate and attract them to your brand. This ensures we chose the correct channels to engage your potential customers and guide them towards a conversion.

+ Client channel identification
+ Media budgets established*

Australian Grand Prix: Event Branding.

The coolest new event to hit the Australian Running calendar! The Bend Half Marathon is part of the Australian Half GP Series so channel your inner race car and stride around the amazing GP Circuit at The Bend Motorsport Park.