Leading a business alone can be a daunting and isolating experience. It’s easy to get bogged down in day-to-day tasks and lose sight of the bigger picture.

As a Lone Leader for over 12 years, I understand the challenges that are presented to you daily. Always looking to find a balance between the needs of your team, your business, your stakeholders, your family and last but not least yourself.

Having worked with hundreds of leaders, I know that there isn’t a moment where you doubt your decisions and are consumed by the daily to-do list that seems never-ending.

From my experience no matter if you are generating $100,000 or $1bn in revenue the challenges are always similar, time, cash, motivation and market changes. All of which take their toll on you.

Accountability Coaching by Grant Difford

The Role Of Business Coaching

Having been a business coach to many leaders in different industries, I have seen how vital accountability is for them to succeed. My role is not that of a traditional business coach but someone who walks alongside you, totally invested in your success.

You don’t need someone telling you what you don’t know; you need someone who will support you without judgement but with a focused goal of helping you progress.

There are five critical outcomes that you will gain from business coaching from me:

  • Developing your confidence to lead alone

  • Provide clarity when you are overwhelmed

  • To be tough when no one else will

  • Help you think strategically not emotionally

  • Support you in finding purposeful balance

Why Make The Change And Get Support?

Business coaching can provide several benefits, such as:

Goal Setting: A business coach can help you set realistic and achievable goals that align with your personal and business aspirations.

Motivation: A business coach can help you stay motivated and focused on your goals, providing regular check-ins and reminders to keep you on track.

Support: A business coach can offer support, guidance, and encouragement during challenging times, helping you overcome obstacles and stay on track.

Accountability: A business coach can hold you accountable for your actions, ensuring that you take the necessary steps to achieve your goals and stay committed to the process.

Feedback: A business coach can provide valuable feedback on your progress, helping you identify areas where you need to improve and providing suggestions for how to do so.

Why work with me?

Working with any coach can only be successful if the expectations and fit are right. Read my guide How To Find The Right Business Coach For You, to create an outline of what you need.

As for me, I am not a theoretical coach; I have been in business most of my life in some shape or form. More recently, as the founder of Waking Giants, which has seen growth from $0 to high six figures, staff challenges, rapid growth, personal tragedy, the pandemic and significant market changes.

These experiences enable me to give you authentic insights I can share without judgement and the ability to help you stay one step ahead of the challenges above.

Using a combination of stoic philosophy, OKRs (Strategic principles), practical experience in most areas of business and a passion for helping you get the best out of you and your business, I guarantee I will help you create a more purposeful and, therefore, more successful business.

Trusted by

“With Grant’s help and support, in a short space of time, I have a super clear direction on where I’m heading, I’m getting more enquiries and closing more clients than I can keep up with and everything is just going pretty awesome.”

Dan Lacey


“If you want an honest assessment of your business position and opportunities, with enough kindness to help you hear the truth, I recommend Grant and Waking Giants.”

Mary Crampton

Magnify Consulting

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