Creating A Brand
+ Creating a brand that creates loyalty
+ Brand strategy to guide your success
+ Consistent messaging to all audiences
Branding is what they say about you when you have left the room.
Our brand development program is designed to guide you through the process of creating a new brand from concept to reality that works for you.
STEP ONE: Brand Discovery
The first step involves getting to know your vision, your industry, your competition and your potential customers. This involves conducting data based research on the market and exploring your vision to challenge your unknown bias.
+ 2 hour Discovery Workshop
+ Market review based on workshop
STEP TWO: Brand Strategy
Once the discovery is complete, our team will develop a brand strategy unique to you. We’ll present what we feel the promise is that you need to communicate and suggest tactics for how it can be expressed throughout your entire brand.
We will take you through an iterative process that allows you to own the outcome and allows us to guide you towards something that is yours, not ours.
+ Clear vision for the brand
+ Key brand positioning
+ Mission and values
+ Key customer avatar(s)
STEP THREE: Identity Package
Once we’ve developed your brand strategy and you’ve approved this direction, our creative team will translate your brand characteristics into the visual brand and language. A standard package includes:
+ Logo design/styling
+ Tagline development
+ Colours/fonts/tone of voice
STEP FOUR: Brand Guidelines
Now the key steps are complete and you have a brand that you connect with we will provide you the tools to
protect what you have created.
This is your handbook for how to express your brand; where and how to use the logo, colours, fonts and just as important, how NOT to use them, in order to consistently communicate your message.*
STEP FIVE: Outcomes
You will be provided with a brand strategy and brand document that enables you to communicate your brand consistently and effectively with any internal stakeholders or third party providers.
+ Brand discovery
+ Brand strategy documentation
+ Brand identity developed
+ Brand guidelines
+ All digital files.
*At this stage we do not know what key assets you will require to be delivered. This can be quoted more accurately as part of the Brand Launch Strategy. This may include assets such as signage, clothing, vehicles, promotional literature, interior design and such like.
“From day one Grant and his team have been exceptional in our journey to increase and develop new brands, and the concepts that they have created have exceeded all our original expectations.”
Creating a brand is just the start. Delivering to your audience is essential.
Creating A Brand Strategy
This strategy creation workshop has been developed for founders and leaders that feel their brand isn’t connecting as effectively as it can with key stakeholders.
Defining Your Brand Values
Our brand values workshop has been developed for founders and leaders that feel their brand isn’t connecting as effectively as it can with key stakeholders.
Candor³ is not your conventional engineering company. And to prove it, they have embarked on a long term vision for the development of their staff and to attract talent from the global workforce.