What is it that will define success between you and your customer?
Your new or current service or product needs to connect with the people you want to do business in a way that your audience can relate to, that conveys trust from the outset, and drives loyalty beyond the sale.
Your brand is like a person, the real value sits beyond the way they look, it’s their very purpose, values and the way they operate in the world. Like people not all brands fit will all customers. It’s your job to understand where you fit in their lives not the other way around.
Competition in becoming less about price but the kind of tribe we want to belong to as consumers. The products we use, the content we consume and the actions we take all define where we sit amongst our peers.
A brand should be treated like a person. Self-aware, authentic and most of all – try not to appeal to all!