Brand Strategy
Create a brand that drives customer loyalty and the bottom line.
Brand Strategy
Create a brand that drives customer loyalty and the bottom line.
89% of shoppers stay loyal to brands that share their values.
Brand Strategy is essential for your brand’s longevity and success. A clear story aligned to your business allows your customers to connect based on their needs and beliefs. Brand enables you to build that bridge between what you believe, the value you add to the customers lives and the long term profitability and success of your business.
If your brand strategy is aligned with your customer’s needs and your business strengths. You earn loyalty.
If your goals are arbitrary – to be the biggest in the world, to be the most luxurious – don’t expect to align with your audience (customers or staff) when you have different expectations of the relationship.
What is it that will define success between you and your customer?
Your new or current service or product needs to connect with the people you want to do business in a way that your audience can relate to, that conveys trust from the outset, and drives loyalty beyond the sale.
Your brand is like a person, the real value sits beyond the way they look, it’s their very purpose, values and the way they operate in the world. Like people not all brands fit will all customers. It’s your job to understand where you fit in their lives not the other way around.
Competition in becoming less about price but the kind of tribe we want to belong to as consumers. The products we use, the content we consume and the actions we take all define where we sit amongst our peers.
A brand should be treated like a person. Self-aware, authentic and most of all – try not to appeal to all!
89% of shoppers stay loyal to brands that share their values.
Brand Strategy is essential for your brand’s longevity and success. A clear story aligned to your business allows your customers to connect based on their needs and beliefs. Brand enables you to build that bridge between what you believe, the value you add to the customers lives and the long term profitability and success of your business.
If your brand strategy is aligned with your customer’s needs and your business strengths. You earn loyalty.
If your goals are arbitrary – to be the biggest in the world, to be the most luxurious – don’t expect to align with your audience (customers or staff) when you have different expectations of the relationship.
What is it that will define success between you and your customer?
Your new or current service or product needs to connect with the people you want to do business in a way that your audience can relate to, that conveys trust from the outset, and drives loyalty beyond the sale.
Your brand is like a person, the real value sits beyond the way they look, it’s their very purpose, values and the way they operate in the world. Like people not all brands fit will all customers. It’s your job to understand where you fit in their lives not the other way around.
Competition in becoming less about price but the kind of tribe we want to belong to as consumers. The products we use, the content we consume and the actions we take all define where we sit amongst our peers.
A brand should be treated like a person. Self-aware, authentic and most of all – try not to appeal to all!
3 Reasons a Strong Brand Will Create Growth
It will support your strategic plan in the way you tell your story.
Consistency builds trust with both your team and your consumers.
Your brand strategy should enable you to stand apart from your competitors.
3 Reasons a Strong Brand Will Create Growth
It will support your strategic plan in the way you tell your story.
Consistency builds trust with both your team and your consumers.
Your brand strategy should enable you to stand apart from your competitors.
Your brand is about how you make people feel.
When you look into the basics of creating a brand strategy you realise is can be very simple. Align your business, product and your customer and you have success. While that’s true there are a lot of moving parts that you need to be aware of to create long-term success.
It all starts with you, the business owner. It is about how you want you want your business and reputation to be build on. Quality, price and speed are all part of the mix, but you have to dig deeper. Start with your values and vision and how they inform every action you take.
Remember there are two groups that help you build your brand – your people and your customers. Clear vision and values enables you to set expectations on how your customers expect to be treated when they deal with you at every interaction. From the phone, to emails, marketing and your internal culture.
The moment you treat either audience as a commodity you lose value in your brand. A world-class brand strategy at any scale is about doing the small things, consistently.
Your brand is about how you make people feel.
When you look into the basics of creating a brand strategy you realise is can be very simple. Align your business, product and your customer and you have success. While that’s true there are a lot of moving parts that you need to be aware of to create long-term success.
It all starts with you, the business owner. It is about how you want you want your business and reputation to be build on. Quality, price and speed are all part of the mix, but you have to dig deeper. Start with your values and vision and how they inform every action you take.
Remember there are two groups that help you build your brand – your people and your customers. Clear vision and values enables you to set expectations on how your customers expect to be treated when they deal with you at every interaction. From the phone, to emails, marketing and your internal culture.
The moment you treat either audience as a commodity you lose value in your brand. A world-class brand strategy at any scale is about doing the small things, consistently.
Need help to develop your brand strategy?
Whether you are starting a new brand or looking at developing your current one, we always want to look at the core of the business first. So many times we have been asked to develop a new visual brand when it is actually the culture and vision that need review, followed by a customer experience strategy.
We don’t discount the visual aspect, but we know when we look behind the curtains of any business there is untapped value not being maximised to engage both your team and your customers to a level where they become unwavering in their loyalty.
We can support you in the following ways:
• Developing your Vision and Values Workshops
• Defining your Brand Strategy
• Implementing Brand Strategy throughout your business
• Understanding your Core Customer
• Developing and building Authentic Culture
Need help to develop your brand strategy?
Whether you are starting a new brand or looking at developing your current one, we always want to look at the core of the business first. So many times we have been asked to develop a new visual brand when it is actually the culture and vision that need review, followed by a customer experience strategy.
We don’t discount the visual aspect, but we know when we look behind the curtains of any business there is untapped value not being maximised to engage both your team and your customers to a level where they become unwavering in their loyalty.
We can support you in the following ways:
• Developing your Vision and Values Workshops
• Defining your Brand Strategy
• Implementing Brand Strategy throughout your business
• Understanding your Core Customer
• Developing and building Authentic Culture