BRAND STRATEGY

Brand strategy is now about how you make people feel and not what you sell them.

People don’t buy what you do, they buy why you do it.

 

Simon Sinek

How do you make people feel? You have the opportunity to create an emotional connection with your customers that will live long after the sale.

 

Your brand strategy should supersede tactics and marketing. All strategy and actions should always be able to be mapped against the vision of your business.

 

If your goals are arbitrary – to be the biggest in the world, to be the most luxurious – don’t expect to align with your audience (customers or staff) when you have different expectations of the relationship. What is it that will define success between you and your customer? 

BRAND STRATEGY DEVELOPMENT

 

Create a long-term plan for the development of your brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business.

BRAND DEVELOPMENT

 

Often where you start is not where you end up. A proactive focus on how your markets, customers and employees needs are changing will allow you to evolve to meet those needs.

BRAND MANAGEMENT

 

The critical success factor when it comes to brand management is context and consistency. If you do not provide a clear and engaging pathway to interact with your brand you put yourselves at risk and your competitors in first place.

BRAND VALUES & PURPOSE

 

Brand values are the rules that guide and create accountability against the true purpose of your business success. They should guide every decision you make.

BRAND MARKETING STRATEGY

 

When you are in a competitive industry it is important to be present and valuable to the end consumer. You can quickly become irrelevant if you don’t understand where your market is and what they need.

REBRANDING

 

Any organisation that rebrands has to consider the impact of that change. So often is the case that the rebrand is an excuse for other issues within the business like culture, sales, leadership or product/market fit.

How to Choose the Right Brand Name

 

Research is crucial when naming your business. Remember the brand name tells the whole story of the business distilled into one or two words…

What Is Brand Identity and How to Develop One

 

When it comes to creating a sustainable business, it is crucial to focus on creating a brand identity. And this is applicable regardless of your field of activity…

Tell us about your situation

Easily identify areas of your business ready for improvement to maximise growth and opportunities with our Key6 Discovery Tool.

Download our Key6 Discovery tool and start improving your business right now.

 

Includes a full video walkthrough on how to use and implement the business growth tool.