Grant Difford is an accomplished leadership coach, facilitator, and podcast host who founded Waking Giants in 2011. Throughout his career, he has developed a passion for leadership and strategy and has helped numerous business leaders achieve their goals through coaching, training, and consultancy services. Grant’s work with Waking Giants has earned him a reputation as a trusted advisor to CEOs and other business leaders, with a track record of helping organizations achieve measurable results.
In addition to his work with Waking Giants, Grant is an accomplished triathlete, having competed internationally for New Zealand. His dedication to triathlon and endurance racing has instilled in him a strong work ethic and a drive for excellence that he brings to all aspects of his life. He draws on this experience to help his clients develop the discipline, resilience, and focus needed to succeed in business.
Grant helps business leaders unlock their full potential and achieve their goals through his coaching and facilitation engagements. By providing guidance on strategy, communication, and leadership development, he helps his clients develop the skills and mindset necessary to thrive in today’s fast-paced business environment. Grant’s approach is rooted in empathy, curiosity, and a deep understanding of the unique challenges faced by today’s leaders.
Whether working one-on-one with clients or delivering insights, Grant’s goal is to help individuals and organizations uncover their purpose to enable them to reach their full potential and succeed.
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