Customers have become so much more engaged in the brands they buy and they start online.
Our online brand building program is designed to guide you through the process of developing your brand across multiple platforms online ensuring consistency of brand positioning.
STEP ONE: Online Brand Audit
Understanding where you’re starting is just as important as understanding where you’re going. This step helps us identify how your brand is currently positioned online.
We also review your competition, determining their current state and analysing the outcomes against customer demand.
+ 2 hour discovery workshop
+ Digital inventory review/SWOT analysis
+ Competitor analysis
STEP TWO: Know Your Customers
Once the audit is complete, we’ll work with you to identify exactly who you want to sell to. Through analysing common customer traits and patterns, we identify who your perfect customers are so we can identify their pain points and present your solutions.
+ Current customer analysis
+ Key customer avatar(s)
+ Customer values guidelines
STEP THREE: Online Strategy Development
It’s far more effective to invest time, energy and money into a handful of online initiatives that are aligned with your audience behaviours and your business goals. In this step we identify the most effective channels to grow your brand online.