Branding is the position you hold in the mind of your customers.
Our brand values workshop has been developed for founders and leaders that feel their brand isn’t connecting as effectively as
it can with key stakeholders.
When you are leading a business through change it is easy to take your eye off the ball and operate within business as usual. But the health of your brand is critical for you, your team and your customers.
The heartbeat of your brand should be felt throughout your entire organisation. From you customer feedback to the impression you leave when a customer interacts with you.
Who is the workshop for?
For founders or leadership teams that see the potential of a brand refresh from the inside out. Not a new identity but an alignment of what your brand strategy is and how it can be reinforced and strengthened.
STEP ONE: Leadership Brand Audit
The first step involves getting to know your current vision, your industry, your competition and your potential customers. This is an internal audit of your brand, your perceptions, feedback and your S.W.O.T.
+ 2.5 hour Discovery Workshop
+ Including brand S.W.O.T.
STEP TWO: Team Brand Audit
To gauge the impact of the brand on your team it is important to understand their perception of the brand. This can be done through online questionnaires and interviews depending on the size and geography of the organisation.
+ Discovery process through online questionnaires
+ Discovery process through interviews
+ Audit and reporting on findings aligned to company brand strategy.