Hallmark identified a new opportunity in the cavity slider market. So they set about developing the product, supported by a new sub-brand to sit within their current brand architecture.
Working with current clients and feedback from the architectural market, Hallmark set about creating a better product to meet the installation needs of the industry and the aesthetic needs of the consumer.
Using the technical drawings of the new device we developed a new brand identity to align with the product, their current brand strategy and their evolving brand architecture.
One of the most critical elements of the process was the securing of key IP both on and offline with a specialist IP lawyer to build equity in the brand and the product itself. It is important to work beyond the creative and apply a commercial eye to the projects that we work on to ensure our clients long term strategy is supported.
“From day one Grant and his team have been exceptional in our journey to increase and develop new brands, and the concepts that they have created have exceeded all our original expectations.”
Braden Hickmott, Development Director, Hallmark Group