CAVZERO: Brand development to launch a new Cavity Slider Product.

Hallmark identified a new opportunity in the cavity slider market. So they set about developing the product, supported by a new sub-brand to sit within their current brand architecture.

With over 25 years experience in the manufacturing of doors in New Zealand, Hallmark Group know a thing or two about what works and what doesn’t.

Working with current clients and feedback from the architectural market, Hallmark set about creating a better product to meet the installation needs of the industry and the aesthetic needs of the consumer.

Using the technical drawings of the new device we developed a new brand identity to align with the product, their current brand strategy and their evolving brand architecture.

One of the most critical elements of the process was the securing of key IP both on and offline with a specialist IP lawyer to build equity in the brand and the product itself. It is important to work beyond the creative and apply a commercial eye to the projects that we work on to ensure our clients long term strategy is supported.

Branding CavZero Hallmark Group Case Study
A4 Brochure CavZero Hallmark Group Case Study
Are you a founder or partner looking to make significant change in your business?

We have a range of programs that breakdown and guide you through the key areas of Leadership, Strategy and Brand Strategy to support sustainable growth.

VIEW PROGRAMS >>
CASE STUDIES
Brand Development CavZero Hallmark Group Case Study
Brand Development: CAVZERO

Hallmark identified a new opportunity in the cavity slider market. So they set about developing the product, supported by a new sub-brand to sit within their current brand architecture. ‎

LEARN MORE >>
North Shore Marathon Brand Development by Waking Giants
Brand Strategy: North Shore Marathon

A brand review isn’t something that should be taken lightly, but when it comes to a saturated market, keeping the brand relevant to the consumer is critical.
‏‏‎ ‎

LEARN MORE >>
Brand Development: SIDA Consulting

When one of our clients decided to go out on their own and start consulting agency SIDA Consulting, they turned to us for help with the branding.
‏‏‎ ‎

LEARN MORE >>
CONTACT US
JOIN THE COMMUNITY
findthegaps: Join the community

Are you struggling to create impactful change or growth within yourself and your team? findthegaps helps leaders with all the required soft skills to build resilience, awareness, and vulnerability to facilitate effective leadership in all aspects of life and business.

SIGN UP FREE >>