STEP THREE: Create Online Strategy Roadmap
Based on the data from your customer and channel analysis, it’s time to create your lead generation strategy. This includes your audience journey, campaign timelines and messaging.
+ Strategic plan
+ Traffic funnel flow/journey
+ Campaign setup**
+ Launch campaign
STEP FOUR: Analyse Your Numbers
Once your campaign has launched we will start analysing the data from your lead generation activity. It is critical to understand what the data is telling you. Then using that information to optimise your campaigns is where the magic happens.
+ Analyse campaign data
+ Optimise campaign
+ Campaign reporting against kpis
STEP FIVE: Ongoing Management
Campaigns can be managed and optimised on a longer term basis. This enables the identification of new audiences, new keyword trends, new platforms, and the ongoing management of where media budgets are best utilised. We recommend campaigns to be focused on a three month timeline minimum. As you know more about your market, you can adapt and increase your competitive advantage at pace.
+ Ongoing campaign management***