Rebranding a Business

Rebranding A Business2020-04-17T12:24:07+12:00

Rebranding A Business

Program

+ Identify the business value of a rebrand
+ Develop a step-by-step rebrand process
+ Brand relaunch plan

In this age, you must be relentlessly remarkable to stay relevant, if not you will be relegated.

Our rebranding program is designed to guide you through the process redefining your brand. Developing the new way it both looks and feels through the actions of your people.

The Program

STEP ONE: Introspection & Discovery

The first step involves understanding the true need for the rebranding process, who you are and who you want to be, who do you serve, what impact the change will make to the business and its place in the market.

+ Stakeholder discovery workshops
+ Stakeholder engagement and surveying

STEP TWO: Brand Strategy

Once the discovery is complete, our team will develop a brand strategy unique to you. We’ll present what we feel the promise is that you need to communicate and suggest tactics for how it can be expressed throughout your entire brand.

We will take you through an iterative process that allows you to own the outcome and allows us to guide you towards something that is yours, not ours.

+ Development workshops
+ Clear vision for the brand
+ Key brand positioning
+ Mission and values
+ Key customer avatar(s)

STEP THREE: Brand Development Package

Once we’ve developed your brand strategy and you’ve approved this direction, our creative team will translate your brand characteristics into the visual brand and language. A standard rebranding package includes:

+ Logo design/styling
+ Tagline development
+ Brand strategy documentation
+ Brand identity system and guidelines
+ Brand launch strategy

STEP FOUR: Brand Rollout

Now the new brand is developed it is critical to launch through key channels. Undertaking the brand launch strategy we will deliver the following:

+ Internal brand launch and communications
+ External brand launch and communications
+ Update all brand touch-points (Offline & Online)

STEP FIVE: Rebrand Review

Rebranding a business will always create some friction through change. It is critical to proactively garner feedback and action it to ensure the business evolves into its new market position and generate new opportunity.

+ Stakeholder engagement and surveying
+ Internal feedback and strategy alignment.

*At this stage we do not know what key assets you will require to be delivered. Your exact needs will be outlined and investment advised appropriately. Data collection platform costs, travel and engagement costs defined by your needs. Production and third party costs for the brand rollout will be quoted as required.
Rebranding A Business
Hallmark Group Logo
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“From day one Grant and his team have been exceptional in our journey to increase and develop new brands, and the concepts that they have created have exceeded all our original expectations.”

Braden Hickmott, Hallmark Group
BRAND STRATEGY

Rebranding a business is no easy task. Before you start, understand why you are making the change.

Creating A Brand Strategy

Workshop

This strategy creation workshop has been developed for founders and leaders that feel their brand isn’t connecting as effectively as it can with key stakeholders.

 

.fusion-button.button-1 .fusion-button-text, .fusion-button.button-1 i {color:#ffffff;}.fusion-button.button-1 .fusion-button-icon-divider{border-color:#ffffff;}.fusion-button.button-1:hover .fusion-button-text, .fusion-button.button-1:hover i,.fusion-button.button-1:focus .fusion-button-text, .fusion-button.button-1:focus i,.fusion-button.button-1:active .fusion-button-text, .fusion-button.button-1:active{color:#000000;}.fusion-button.button-1:hover .fusion-button-icon-divider, .fusion-button.button-1:hover .fusion-button-icon-divider, .fusion-button.button-1:active .fusion-button-icon-divider{border-color:#000000;}.fusion-button.button-1:hover, .fusion-button.button-1:focus, .fusion-button.button-1:active{border-color:#000000;}.fusion-button.button-1 {border-color:#000000;border-radius:3px;}.fusion-button.button-1{background: #000000;}.fusion-button.button-1:hover,.button-1:focus,.fusion-button.button-1:active{background: #ffffff;}LEARN MORE

Defining Your Brand Values

Workshop

Our brand values workshop has been developed for founders and leaders that feel their brand isn’t connecting as effectively as it can with key stakeholders.

 

.fusion-button.button-2 .fusion-button-text, .fusion-button.button-2 i {color:#ffffff;}.fusion-button.button-2 .fusion-button-icon-divider{border-color:#ffffff;}.fusion-button.button-2:hover .fusion-button-text, .fusion-button.button-2:hover i,.fusion-button.button-2:focus .fusion-button-text, .fusion-button.button-2:focus i,.fusion-button.button-2:active .fusion-button-text, .fusion-button.button-2:active{color:#000000;}.fusion-button.button-2:hover .fusion-button-icon-divider, .fusion-button.button-2:hover .fusion-button-icon-divider, .fusion-button.button-2:active .fusion-button-icon-divider{border-color:#000000;}.fusion-button.button-2:hover, .fusion-button.button-2:focus, .fusion-button.button-2:active{border-color:#000000;}.fusion-button.button-2 {border-color:#000000;border-radius:0px;}.fusion-button.button-2{background: #000000;}.fusion-button.button-2:hover,.button-2:focus,.fusion-button.button-2:active{background: #ffffff;}LEARN MORE >>
CASE STUDIES
SIDA Brand Identity
SIDA Consulting Brand Identity

When one of our clients decided to go out on their own and start consulting agency SIDA Consulting, they turned to us for help with the branding.

.fusion-button.button-3 {border-radius:3px;}FULL CASE STUDY
Building Culture at Candor3 by Waking Giants
Candor³ Strategy & Culture

Candor³ is not your conventional engineering company. They believe in their people, culture and the importance of critical thinking.

.fusion-button.button-4 {border-radius:3px;}LEARN MORE
North Shore Marathon New Brand
North Shore Marathon Brand

A brand review isn’t something that should be taken lightly, but when it comes to a saturated market, keeping the brand relevant to the consumer is critical.

.fusion-button.button-5 {border-radius:3px;}FULL CASE STUDY
CONTACT US
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FREE RESOURCES

Free Business Templates & Guides

Situational Leadership
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Accountability Planner
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Situational Leadership
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30 Day Strategic Plan Template
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Strategy Guide
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Content Cheat Sheet
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Brand Strategy
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Creating A Brand Program – Brand Development

Creating A Brand2020-04-17T12:22:24+12:00

Creating A Brand

Program

+ Creating a brand that creates loyalty
+ Brand strategy to guide your success
+ Consistent messaging to all audiences

Branding is what they say about you when you have left the room.

Our brand development program is designed to guide you through the process of creating a new brand from concept to reality that works for you.

The Program

STEP ONE: Brand Discovery

The first step involves getting to know your vision, your industry, your competition and your potential customers. This involves conducting data based research on the market and exploring your vision to challenge your unknown bias.

+ 2 hour Discovery Workshop
+ Market review based on workshop

STEP TWO: Brand Strategy

Once the discovery is complete, our team will develop a brand strategy unique to you. We’ll present what we feel the promise is that you need to communicate and suggest tactics for how it can be expressed throughout your entire brand.

We will take you through an iterative process that allows you to own the outcome and allows us to guide you towards something that is yours, not ours.

+ Clear vision for the brand
+ Key brand positioning
+ Mission and values
+ Key customer avatar(s)

STEP THREE: Identity Package

Once we’ve developed your brand strategy and you’ve approved this direction, our creative team will translate your brand characteristics into the visual brand and language. A standard package includes:

+ Logo design/styling
+ Tagline development
+ Colours/fonts/tone of voice

STEP FOUR: Brand Guidelines

Now the key steps are complete and you have a brand that you connect with we will provide you the tools to
protect what you have created.

This is your handbook for how to express your brand; where and how to use the logo, colours, fonts and just as important, how NOT to use them, in order to consistently communicate your message.*

STEP FIVE: Outcomes

You will be provided with a brand strategy and brand document that enables you to communicate your brand consistently and effectively with any internal stakeholders or third party providers.

+ Brand discovery
+ Brand strategy documentation
+ Brand identity developed
+ Brand guidelines
+ All digital files.

*At this stage we do not know what key assets you will require to be delivered. This can be quoted more accurately as part of the Brand Launch Strategy. This may include assets such as signage, clothing, vehicles, promotional literature, interior design and such like.
Creating A Brand
Hallmark Group Logo
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“From day one Grant and his team have been exceptional in our journey to increase and develop new brands, and the concepts that they have created have exceeded all our original expectations.”

Braden Hickmott, Hallmark Group
BRAND STRATEGY

Creating a brand is just the start. Delivering to your audience is essential.

Creating A Brand Strategy

Workshop

This strategy creation workshop has been developed for founders and leaders that feel their brand isn’t connecting as effectively as it can with key stakeholders.

 

.fusion-button.button-1 .fusion-button-text, .fusion-button.button-1 i {color:#ffffff;}.fusion-button.button-1 .fusion-button-icon-divider{border-color:#ffffff;}.fusion-button.button-1:hover .fusion-button-text, .fusion-button.button-1:hover i,.fusion-button.button-1:focus .fusion-button-text, .fusion-button.button-1:focus i,.fusion-button.button-1:active .fusion-button-text, .fusion-button.button-1:active{color:#000000;}.fusion-button.button-1:hover .fusion-button-icon-divider, .fusion-button.button-1:hover .fusion-button-icon-divider, .fusion-button.button-1:active .fusion-button-icon-divider{border-color:#000000;}.fusion-button.button-1:hover, .fusion-button.button-1:focus, .fusion-button.button-1:active{border-color:#000000;}.fusion-button.button-1 {border-color:#000000;border-radius:3px;}.fusion-button.button-1{background: #000000;}.fusion-button.button-1:hover,.button-1:focus,.fusion-button.button-1:active{background: #ffffff;}LEARN MORE

Defining Your Brand Values

Workshop

Our brand values workshop has been developed for founders and leaders that feel their brand isn’t connecting as effectively as it can with key stakeholders.

 

.fusion-button.button-2 .fusion-button-text, .fusion-button.button-2 i {color:#ffffff;}.fusion-button.button-2 .fusion-button-icon-divider{border-color:#ffffff;}.fusion-button.button-2:hover .fusion-button-text, .fusion-button.button-2:hover i,.fusion-button.button-2:focus .fusion-button-text, .fusion-button.button-2:focus i,.fusion-button.button-2:active .fusion-button-text, .fusion-button.button-2:active{color:#000000;}.fusion-button.button-2:hover .fusion-button-icon-divider, .fusion-button.button-2:hover .fusion-button-icon-divider, .fusion-button.button-2:active .fusion-button-icon-divider{border-color:#000000;}.fusion-button.button-2:hover, .fusion-button.button-2:focus, .fusion-button.button-2:active{border-color:#000000;}.fusion-button.button-2 {border-color:#000000;border-radius:0px;}.fusion-button.button-2{background: #000000;}.fusion-button.button-2:hover,.button-2:focus,.fusion-button.button-2:active{background: #ffffff;}LEARN MORE >>
CASE STUDIES
SIDA Brand Identity
SIDA Consulting Brand Identity

When one of our clients decided to go out on their own and start consulting agency SIDA Consulting, they turned to us for help with the branding.

.fusion-button.button-3 {border-radius:3px;}FULL CASE STUDY
Building Culture at Candor3 by Waking Giants
Candor³ Strategy & Culture

Candor³ is not your conventional engineering company. They believe in their people, culture and the importance of critical thinking.

.fusion-button.button-4 {border-radius:3px;}LEARN MORE
North Shore Marathon New Brand
North Shore Marathon Brand

A brand review isn’t something that should be taken lightly, but when it comes to a saturated market, keeping the brand relevant to the consumer is critical.

.fusion-button.button-5 {border-radius:3px;}FULL CASE STUDY
CONTACT US

Free Business Templates & Strategy Guides

Free Business Templates2020-04-08T13:54:42+12:00

Free Business Templates
& Resources

Templates & Guides

+ Leadership Tools
+ Strategy Templates
+ Brand Strategy Guides

Our range of free business tools and guides have been developed in real time with clients from start-up through to $500m in revenue. If you want to explore your leadership style, create a 30 day strategic Plan or define your brand values. Our guides are designed to be practical, focused and high impact.

Free Business Templates & Guides

Situational Leadership
.fusion-button.button-1 {border-radius:3px;}DOWNLOAD HERE
Accountability Planner
.fusion-button.button-2 {border-radius:3px;}DOWNLOAD HERE
Situational Leadership
.fusion-button.button-3 {border-radius:3px;}DOWNLOAD HERE
30 Day Strategic Plan Template
.fusion-button.button-4 {border-radius:3px;}DOWNLOAD HERE
Strategy Guide
.fusion-button.button-5 {border-radius:3px;}DOWNLOAD HERE
Content Cheat Sheet
.fusion-button.button-6 {border-radius:3px;}DOWNLOAD HERE
Brand Strategy
.fusion-button.button-7 {border-radius:3px;}DOWNLOAD HERE
Hallmark Group Logo
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“From day one Grant and his team have been exceptional in our journey to increase and develop new brands, and the concepts that they have created have exceeded all our original expectations.”

Braden Hickmott, Hallmark Group
CONTACT US

Business Growth Strategy

Product – S – Always On Business Growth Strategy2020-04-08T15:50:40+12:00

Always-On Business Growth Strategy

Program

+ Leadership coaching
+ Strategic planning support
+ Always on brand, marketing and leads

All growth is a leap in the dark, a spontaneous unpremeditated act without benefit of experience.

Our always-on business growth strategy program is designed to guide you through the process of taking your business above and beyond its current capability.

This is more than marketing, it focuses on your goals and needs as a leader, creating simplified strategies that you can implement to build brand, create leads and increase your digital presence.

Who is the workshop for?

For business owners that are operating growing businesses with a revenue of $1.5m or more that don’t have dedicated sales, marketing or business growth capability.

You are looking for leadership, strategic and marketing support that can walk alongside you and your team to grow your capability and profit.

The Program

Leadership Coaching

Growing a business can be a lonely road, especially when you come up against new challenges and opportunities. We will support, guide and challenge you on why, where and how you are going to get where you want to go. No jargon, just reality.

+ 1 hour monthly coaching (in person/online).

Strategic Planning Workshop

We work with you to create a focused, month-by-month rolling strategic plan. Reviewing your current position, market opportunity and what you need to put in place to meet your goals.

+ 2 hour monthly strategic workshop.

Communications and Brand Building

We will help you identify some key communications and collateral that connects you with current customers and can attract new ones.

+ Content and collateral creation
+ Direct-to-customer communications (digital).

Digital Lead Generation

The development of an always-on business growth strategy is to ensure that you can attract new customers 24/7. We will create a digital campaign that builds both credibility, brand and leads online.

+ Monthly management and optimisation
+ Campaign set-up and creative development
+ Lead magnet and value proposition tool
+ Email nurturing sequence.

Build Your Brand Online

Your digital footprint needs constant refinement, optimisation and updating. From your website to your online listings we build the long-term foundation for your digital brand.

+ Search engine optimisation
+ Directory and digital assets updates.

*Excludes all media, production and special projects not specified in this framework. Appropriate media channels will be advised.

Interested?

Because we focus primarily on the leader of the business we limit how many businesses we work with at once. So if you want to get started on your business growth strategy ask yourself are the following statements true?

+ I run a $1.5m dollar business without a business partner
+ I want help to develop my leadership capability
+ I want to spend more time working on my strategy
+ I don’t know where to get started on building a digital brand

10s of thousands of businesses through New Zealand are coming up against the same challenges as you. The difference is the motivation to do something about it. If you think you are ready to open up that opportunity for you and your business apply below.

Important things to note:

+ We don’t work with competitors – we go all in on you!
+ We know that when a leader grows, the business follows… and there isn’t anything new in business!

Business Grwth Strategy
APPLY NOW

Strategy Articles

CASE STUDIES
CAVZERO Product Brand Identity
CAVZERO Product Branding

Using the technical drawings of the new device we developed a new brand identity to align with the current brand strategy.

.fusion-button.button-1 {border-radius:3px;}FULL CASE STUDY
CAVZERO Product Brand Identity
PureMatte Brand Positioning

The PureMatte brand strategy was developed using one-to-one market validation with the core audiences over 12 months before the brand launch.

.fusion-button.button-2 {border-radius:3px;}FULL CASE STUDY
SIDA Brand Identity
SIDA Consulting Brand Identity

When one of our clients decided to go out on their own and start consulting agency SIDA Consulting, they turned to us for help with the branding.

.fusion-button.button-3 {border-radius:3px;}FULL CASE STUDY

Defining Your Leadership In Times Of Change

Product – L – Defining Your Leadership In Times Of Change2020-04-08T15:46:10+12:00

Defining Your
Leadership In
Times Of Change

Leadership Workshop

+ Leadership self-assessment
+ How to be an authentic leader
+ Mapping your leadership journey

More than ever leadership is a critical component of success in any organisation.

To just manage people is no longer your core role, you need to understand the diversity of needs, aspirations and how they are motivated to connect with your vision.

Who is this for?

Founders leading a growing and evolving business that is not the same as it was when you started. As leaders we have to adapt and grow ourselves to continue to inspire those around us.

What will it cover?

In our time coaching a range of leaders we have found that the human element is the number one component to build success upon. Our particular focuses through the coaching are:

+ Mapping and focusing on your core drivers
+ Building resilience through action
+ Deep trust and openness
+ Vulnerability without judgment.

Leading people is the most challenging and, therefore, the most gratifying undertaking of all human endeavors.”

What is included?

Leadership is about supporting and enabling others to find their own path based on your objective view of the situation. The key to any leadership relationship is the ability to be accountable, that’s where the real wins come from.

If you believe in the long-term value and vision for your business, your leadership must be a top priority.

Outcomes

This will help you explore what leadership looks like for you and how you can use it to build and drive a more resilient and successful business.

+ Understanding the true meaning of leadership
+ What type of leaders are there
+ Leadership self-assessment
+ How to be an authentic leader
+ The language of a leader
+ The behaviours of a leader
+ Mapping your leadership journey
+ What does success look like?

Defining Your Leadership In Times Of Change

Free Business Templates & Guides

Situational Leadership
.fusion-button.button-1 {border-radius:3px;}DOWNLOAD HERE
Accountability Planner
.fusion-button.button-2 {border-radius:3px;}DOWNLOAD HERE
Situational Leadership
.fusion-button.button-3 {border-radius:3px;}DOWNLOAD HERE
Hallmark Group Logo
#fusion-testimonials-1 a{border-color:#000000;}#fusion-testimonials-1 a:hover, #fusion-testimonials-1 .activeSlide{background-color: #000000;}.fusion-testimonials.classic.fusion-testimonials-1 .author:after{border-top-color:#f6f6f6 !important;}

“From day one Grant and his team have been exceptional in our journey to increase and develop new brands, and the concepts that they have created have exceeded all our original expectations.”

Braden Hickmott, Hallmark Group
CASE STUDIES
SIDA Brand Identity
SIDA Consulting Brand Identity

When one of our clients decided to go out on their own and start consulting agency SIDA Consulting, they turned to us for help with the branding.

.fusion-button.button-4 {border-radius:3px;}FULL CASE STUDY
Building Culture at Candor3 by Waking Giants
Candor³ Strategy & Culture

Candor³ is not your conventional engineering company. They believe in their people, culture and the importance of critical thinking.

.fusion-button.button-5 {border-radius:3px;}LEARN MORE
North Shore Marathon New Brand
North Shore Marathon Brand

A brand review isn’t something that should be taken lightly, but when it comes to a saturated market, keeping the brand relevant to the consumer is critical.

.fusion-button.button-6 {border-radius:3px;}FULL CASE STUDY
CONTACT US

Developing a Strategic Plan

Product – S – Developing a Strategic Plan2020-04-08T15:52:47+12:00

Developing A Strategic Plan

Workshop

+ Strategic audit
+ Identify new opportunities for growth
+ Create a focused plan to deliver change

Strategy is only as good as its alignment towards the right outcome.

Our strategy development workshop is a framework to realise the potential you already have within your business and strategy.

This facilitated workshop will uncover what is right in front of you and challenge the status quo. Even if it is to bench test the current situation, fresh eyes and robust conversation can yield surprising results.

Who is the workshop for?

For founders leading a growing and evolving business that is not the same as it was when you started. Its time to dust off the strategic plan, test it against your current reality and look to the future.

This workshop is about taking time out to reconnect with whats important to you and where you are going as a business.

The Workshop

STEP ONE: Current Status

To know where you are is to understand how you get to where you want to be.

+ Top-level business audit over 10 key areas
+ Parking lot of gaps identified over 6 pillars

STEP TWO: Discovery

Looking at the current status and parking lot we look at the key areas of Leadership, Culture, Strategy, Branding, Growth and Execution. The goal is to uncover top level patterns that require attention.

+ Open discussion and documentation

STEP THREE: Mapping Your Business Foundation

Clarity of your business foundation will allow key stakeholders to drive consistent performance throughout the business and map against key KPIs.

+ Core customer
+ Core products
+ Brand promise
+ Differentiating activities
+ 10X-factor
+ BHAG
+ Values & Purpose
+ 1 year, 3 year goals and key priorities

STEP FOUR: Mapping Actions

Having challenged where you are currently at, now you need to map where your weighting lies in terms of your 90 day plan. The goal is not to attack everything, but to identify where the most important areas are to focus on.

+ Key 6 pillars weighting and focus on key actions
+ 30/60/90 day action planning.

Outcomes

You will complete the full day session with a series of documents and insights that will allow you to create a pathway forward. There will be areas that require time and effort beyond the workshop. The key to this session is uncovering and understanding to then go on and solve through your actions as a team.*

*All insights shared will be in the strictest of confidence. We will advise if there is any conflict of interest with other parties.
Developing A Strategic Plan - Info Sheet CTA
CASE STUDIES
SIDA Brand Identity
SIDA Consulting Brand Identity

When one of our clients decided to go out on their own and start consulting agency SIDA Consulting, they turned to us for help with the branding.

.fusion-button.button-1 {border-radius:3px;}FULL CASE STUDY
Building Culture at Candor3 by Waking Giants
Candor³ Strategy & Culture

Candor³ is not your conventional engineering company. They believe in their people, culture and the importance of critical thinking.

.fusion-button.button-2 {border-radius:3px;}LEARN MORE
North Shore Marathon New Brand
North Shore Marathon Brand

A brand review isn’t something that should be taken lightly, but when it comes to a saturated market, keeping the brand relevant to the consumer is critical.

.fusion-button.button-3 {border-radius:3px;}FULL CASE STUDY
CONTACT US

Strategy Articles

FREE RESOURCES

Free Business Templates & Guides

Situational Leadership
.fusion-button.button-4 {border-radius:3px;}DOWNLOAD HERE
Accountability Planner
.fusion-button.button-5 {border-radius:3px;}DOWNLOAD HERE
Situational Leadership
.fusion-button.button-6 {border-radius:3px;}DOWNLOAD HERE
30 Day Strategic Plan Template
.fusion-button.button-7 {border-radius:3px;}DOWNLOAD HERE
Strategy Guide
.fusion-button.button-8 {border-radius:3px;}DOWNLOAD HERE
Content Cheat Sheet
.fusion-button.button-9 {border-radius:3px;}DOWNLOAD HERE
Brand Strategy
.fusion-button.button-10 {border-radius:3px;}DOWNLOAD HERE

Building a Brand Online

Product – BS – Building a Brand Online2020-04-06T15:44:11+12:00

Building A Brand Online

Workshop

+ Creating an online brand experience
+ Brand strategy to guide your success
+ Consistent messaging to all audiences

Customers have become so much more engaged in the brands they buy and they start online.

Our online brand building program is designed to guide you through the process of developing your brand across multiple platforms online ensuring consistency of brand positioning.

The Program

STEP ONE: Online Brand Audit

Understanding where you’re starting is just as important as understanding where you’re going. This step helps us identify how your brand is currently positioned online.

We also review your competition, determining their current state and analysing the outcomes against customer demand.

+ 2 hour discovery workshop
+ Digital inventory review/SWOT analysis
+ Competitor analysis

STEP TWO: Know Your Customers

Once the audit is complete, we’ll work with you to identify exactly who you want to sell to. Through analysing common customer traits and patterns, we identify who your perfect customers are so we can identify their pain points and present your solutions.

+ Current customer analysis
+ Key customer avatar(s)
+ Customer values guidelines

STEP THREE: Online Strategy Development

It’s far more effective to invest time, energy and money into a handful of online initiatives that are aligned with your audience behaviours and your business goals. In this step we identify the most effective channels to grow your brand online.

+ Digital strategy plan

STEP FOUR: Customer Journey

Once the most effective online platforms to engage with your audience have been identified, it’s time to create a customer journey plan. This will map how your audience experience your brand before, during, and after they have become a client or customer.

+ Brand positioning
+ Customer behaviours
+ Pipeline segmentation

STEP FIVE: Measure Impact

In this step we will identify the key areas for analysis and strategy efficacy.

+ Key data points
+ Analysis tools
+ Reporting method
+ Recommendations for lead generation activation.*

*This is part of our digital strategy implementation and will be quoted aligned to your needs as required.
Building A Brand Online
Hallmark Group Logo
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“From day one Grant and his team have been exceptional in our journey to increase and develop new brands, and the concepts that they have created have exceeded all our original expectations.”

Braden Hickmott, Hallmark Group
BRAND STRATEGY

Building a brand online is just as important as in the real world.

Defining Your Brand Values

Workshop

Our brand values workshop has been developed for founders and leaders that feel their brand isn’t connecting as effectively as it can with key stakeholders.

 

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Creating A Brand

Program

Our brand development program is designed to guide you through the process of creating a new brand from concept to reality that works for you.

 

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CASE STUDIES
SIDA Brand Identity
SIDA Consulting Brand Identity

When one of our clients decided to go out on their own and start consulting agency SIDA Consulting, they turned to us for help with the branding.

.fusion-button.button-3 {border-radius:3px;}FULL CASE STUDY
Building Culture at Candor3 by Waking Giants
Candor³ Strategy & Culture

Candor³ is not your conventional engineering company. They believe in their people, culture and the importance of critical thinking.

.fusion-button.button-4 {border-radius:3px;}LEARN MORE
North Shore Marathon New Brand
North Shore Marathon Brand

A brand review isn’t something that should be taken lightly, but when it comes to a saturated market, keeping the brand relevant to the consumer is critical.

.fusion-button.button-5 {border-radius:3px;}FULL CASE STUDY
CONTACT US

Online Leadership Coaching – Rediscover Your Why

Product – L – Online Leadership Coaching2020-04-06T15:52:57+12:00

Online Leadership
Coaching

Coaching

+ Re-discover your why
+ Create a practical roadmap for you
+ Accountability and support

We know that great businesses are built by great leaders, but those leaders must work on themselves as much as the business they lead.

Business can be tough, the day-to-day can leave you empty and unfulfilled, unless you have a north star that helps you focus your time, attention and energy on the right things.

Who needs a virtual leadership coach?

Founders leading a growing and evolving business that is not the same as it was when you started. As leaders we have to adapt and grow ourselves to continue to inspire those around us.

The role of a leadership coach is not to parrot leadership methodology, but to support you and guide you through moments of doubt, when the challenges seem insurmountable and the abundance of opportunity creates fear.

What will it cover?

In my time coaching a range of leaders I have found that the human element is the number one component to build success upon. My particular focuses through the coaching are:

+ Mapping and focusing on your core drivers
+ Building resilience through action
+ Deep trust and openness
+ Vulnerability without judgment

What do I get?

Coaching is about supporting and enabling others to find their own path based on your objective view of the situation. The key to any coaching relationship is the ability to be accountable, that’s where the real wins come from.

+ 2 x 1.5hr Zoom calls per month
+ 30 day accountability road map
+ Email access
+ Access to all digital leadership templates
+ Special rates on workshops/programs
+ Crisis calls – when you just need to get perspective

Outcomes

Our initial coaching period is recommended over 90 days or 3 months. This is a key time period to start to see significant change in you and your business.

We also believe this will be long enough for the relationship to build trust and create an enduring understanding of how you like to be coached.

The key to success comes down to your ability to deliver on your vision for yourself and your team. Get it right in you, you get it right in them.

Spots are limited and coaching will not be offered to leaders in competing industries.

*All insights shared will be in the strictest of confidence. We will advise if there is any conflict of interest with other parties.

Virtual Leadership Coaching by Waking Giants

$495 + gst* Per month.

*Where applicable. Paid monthly in advance. 3 months minimum. Apply via the form below.

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“Grant is awesome. After we worked together on some big strategic decisions, I have closed on 5 new clients in the last 5 weeks and my pipeline is still full, in no small part due to Grant’s help and support. We’ve started something special and I am in for his coaching as long as he’s offering it.”

Dan Lacey, Danlacey.com
CASE STUDIES
SIDA Brand Identity
SIDA Consulting Brand Identity

When one of our clients decided to go out on their own and start consulting agency SIDA Consulting, they turned to us for help with the branding.

.fusion-button.button-1 {border-radius:3px;}FULL CASE STUDY
Building Culture at Candor3 by Waking Giants
Candor³ Strategy & Culture

Candor³ is not your conventional engineering company. They believe in their people, culture and the importance of critical thinking.

.fusion-button.button-2 {border-radius:3px;}LEARN MORE
North Shore Marathon New Brand
North Shore Marathon Brand

A brand review isn’t something that should be taken lightly, but when it comes to a saturated market, keeping the brand relevant to the consumer is critical.

.fusion-button.button-3 {border-radius:3px;}FULL CASE STUDY
CONTACT US
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FREE RESOURCES

Free Business Templates & Guides

Situational Leadership
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Accountability Planner
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Situational Leadership
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30 Day Strategic Plan Template
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Strategy Guide
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Content Cheat Sheet
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Brand Strategy
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Leadership Workshop – Creating Your Vision & Values

Product – L – Leadership Workshop2020-04-06T15:50:48+12:00

Creating Your
Vision & Values

Workshop

+ Re-discover why you are in business
+ Create a vision document that connects
+ Create resilience through your actions

Having a true connection between your personal and business vision enables your super powers under any circumstances.

Our vision and values workshop is designed to help you reset your passion for your life and business.

Business can be tough, the day-to-day can leave you empty and unfulfilled, unless you have a north star that helps you focus your time, attention and energy on the right things.

Who is the workshop for?

For founders leading a growing and evolving business that is not the same as it was when you started. As leaders we have to adapt, grow and develop ourselves to continue to inspire those around us.

This workshop is about taking time out to reconnect with whats important to you and where you are going. The impact on your personal and business life will be significant with such clarity.

The Workshop

STEP ONE: Self Awareness Audit

The first step involves getting to know your current status, your vision if you have one and where you think you want to be in 3/5/10 years.

+ Including vision/values S.W.O.T process

STEP TWO: Looking into the future

Now we have a status check-in we can start to formulate what the future can look like and how that affects you, your family and business.

+ Explore what is missing and what fills the gaps
+ Explore why they are important to you
+ Understand what business as usual would mean to you.

STEP THREE: Visualising the future

With a clear view of what the future can look like we will take you through the process of feeling that outcome and documenting the steps to create those outcomes.

+ Mapping your vision board
+ Mapping your 10 year – Personal, Family & Business funnel
+ Create your accountability framework.

Process

Each of the three steps will be delivered within a 3.5 hour workshop in person. (It is possible to do remotely but we believe that the human connection is stronger in person).

Outcomes

You will complete the session with a series of documents and insights that will allow you to create a pathway forward towards fulfillment that you can apply to your leadership life and therefore anyone you may influence.*

Creating Your Vision And Values
Hallmark Group Logo
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“From day one Grant and his team have been exceptional in our journey to increase and develop new brands, and the concepts that they have created have exceeded all our original expectations.”

Braden Hickmott, Hallmark Group
CASE STUDIES
SIDA Brand Identity
SIDA Consulting Brand Identity

When one of our clients decided to go out on their own and start consulting agency SIDA Consulting, they turned to us for help with the branding.

.fusion-button.button-1 {border-radius:3px;}FULL CASE STUDY
Building Culture at Candor3 by Waking Giants
Candor³ Strategy & Culture

Candor³ is not your conventional engineering company. They believe in their people, culture and the importance of critical thinking.

.fusion-button.button-2 {border-radius:3px;}LEARN MORE
North Shore Marathon New Brand
North Shore Marathon Brand

A brand review isn’t something that should be taken lightly, but when it comes to a saturated market, keeping the brand relevant to the consumer is critical.

.fusion-button.button-3 {border-radius:3px;}FULL CASE STUDY
CONTACT US

Ronhill: Bringing a 50 Year Old Brand to Life For NZ Runners

Case Study – Ronhill2020-04-06T15:30:30+12:00

Ronhill: Bringing a 50year old brand to life for New Zealand Runners.

The Ronhill brand had a short and strong presence in New Zealand for a couple of years – run by one of the countries leading running events organisers. Due to circumstance and priorities, the brand was put to sleep for 2 years. However, it was not forgotten by its legion of fans.

We explored the potential of bringing this pure running brand back to become stronger than ever in New Zealand. And here we are today.

Ronhill is a specialist running brand formed in the UK in 1970 by Boston Marathon winner and legendary runner of the same name – Ron Hill.

Ronhill’s goal is to provide every runner, whether elite marathoners or Sunday enthusiasts, with the right kit and the inspiration to run every day. Ron Hill went on to run every day for over 52 years… now that’s unstoppable!

As they come to their 50th year in business, we have teamed up with the current New Zealand licensee to bring this well-loved and trusted brand back to the market and provide what runners really want; quality, durability, sustainability, and above all: the right fit.

Ronhill Branding
Ronhill Branding Running Gear
Ronhill Branding Womens Running Top

The relaunch strategy is based on a return to the user’s needs. By attending local and well-supported running events we endeavour to re-educate the market on why Ronhill is still a globally awarded running branded that meets the needs of runners and stays focused on its strengths.

Unlike many other ‘running’ brands who have diversified into a more fashion and accessory oriented strategy, Ronhill has stayed true to the quality and performance of its product, focusing on all runners, from entry-level to elite marathon.

Ronhill Branding Mens Running Gear
Ronhill Branding Womens Running Tights

Founder Ron Hill ran everyday for over 52 years; leaving a legacy followed by a global audience under the monica of #runeveryday. Ron wanted to provide a legacy of running that allows everyone to believe and action the ability to run, even just a little every day, in the hope it brings the joy to others that it brought to his life.

As a strategic joint venture, Waking Giants will be driving a new strategic direction for how the brand is delivered through event activation, influencers, and online retail throughout New Zealand. A break from the traditional sell-in, brick and mortar model of old.

As a company, it allows us to dig deep into what makes the brand great and use legacy to bring to the fore the incredibly loved brand that Ronhill is.

Available at ronhill.co.nz

Ultimate Content Creation Cheat Sheet

How To Create a Brand That Drives Customer Loyalty

Download this brand strategy how-to guidebook which contains the 10 most influential steps required to help develop your brand and drive customer loyalty.

.fusion-button.button-1 .fusion-button-text, .fusion-button.button-1 i {color:#ffffff;}.fusion-button.button-1 .fusion-button-icon-divider{border-color:#ffffff;}.fusion-button.button-1:hover .fusion-button-text, .fusion-button.button-1:hover i,.fusion-button.button-1:focus .fusion-button-text, .fusion-button.button-1:focus i,.fusion-button.button-1:active .fusion-button-text, .fusion-button.button-1:active{color:#000000;}.fusion-button.button-1:hover .fusion-button-icon-divider, .fusion-button.button-1:hover .fusion-button-icon-divider, .fusion-button.button-1:active .fusion-button-icon-divider{border-color:#000000;}.fusion-button.button-1:hover, .fusion-button.button-1:focus, .fusion-button.button-1:active{border-color:#000000;}.fusion-button.button-1 {border-color:#000000;border-radius:3px;}.fusion-button.button-1{background: #000000;}.fusion-button.button-1:hover,.button-1:focus,.fusion-button.button-1:active{background: #ffffff;}FREE DOWNLOAD HERE
CASE STUDIES
CAVZERO Product Brand Identity
PureMatte Brand Positioning

The PureMatte brand strategy was developed using one-to-one market validation with the core audiences over 12 months before the brand launch.

.fusion-button.button-2 {border-radius:3px;}FULL CASE STUDY
North Shore Marathon New Brand
North Shore Marathon Brand

A brand review isn’t something that should be taken lightly, but when it comes to a saturated market, keeping the brand relevant to the consumer is critical.

.fusion-button.button-3 {border-radius:3px;}FULL CASE STUDY
SIDA Brand Identity
SIDA Consulting Brand Identity

When one of our clients decided to go out on their own and start consulting agency SIDA Consulting, they turned to us for help with the branding.

.fusion-button.button-4 {border-radius:3px;}FULL CASE STUDY
CONTACT US
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