Think of your brand strategy as the story you are telling your customers.
Our brand strategy creation workshop has been developed for founders and leaders that feel their brand isn’t connecting as effectively as it can with key stakeholders.
When you are leading a business through change it is easy to take your eye off the ball and operate within business as usual. But the health of your brand is critical for you, your team and your customers.
The heartbeat of your brand should be felt throughout your entire organisation. From your customer feedback to the impression you leave when a customer interacts with you.
Who is the workshop for?
For founders or leadership teams that see potential in a current brand that is not being realised. Not a new identity but an alignment of what your brand strategy is and how it can be reinforced and strengthened.
STEP ONE: Brand Audit
The first step involves getting to know your current vision, your industry, your competition and your potential customers. This is an internal audit of your brand, your perceptions, feedback and your S.W.O.T.
+ 2.5hr Workshop including brand S.W.O.T.
+ Discover potential customers and strategies
STEP TWO: Customer Brand Audit
If you are not currently engaging your customer base we will work with you to engage with a range of your customers to understand where they see your brand currently through interviews or surveys.
+ Discovery process through online questionnaires
+ Discovery process through interviews (as required)
+ Audit and reporting on findings aligned to company brand strategy