Strategic Planning: 5 Reasons Why You Need To Execute Today

What mental images do you conjure up whenever the term “strategic planning” is brought up in conversation? Is it one of the screeds of paperwork, a never-ending supply of sticky notes, and round-table talk fests? It needn’t be any of these.

The reality is that strategic planning can be engaged quite effectively and efficiently without all the unnecessary time-wasting hoopla often associated with it. The irony is, while business owners have grandiose aspirations of business success, only a very few are investing time and energy in creating a strategic plan to carry them to this position.

In any endeavor, planning must always be the initial step before the grunt work starts. Creating a well-thought-out and effective strategy is one thing though…. executing the strategic plan is another story.

Strategic planning illustrates your path in growing your business by allowing you to achieve your goals by following a “road map”.

Consider these 5 reasons why having and executing a strategic plan would benefit your company and why, if you haven’t already, you should start today.

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Strategic planning benefits

1. Setting priorities and a sense of direction

By establishing a clear vision, mission, and company goals, you’ve already taken a big step in determining what possible routes are available to take. It not only gives you a sense of direction but a well-built foundation as you start your journey.

Deciding where you want to go and identifying how to get to your goal allows you to envision how you and the company will succeed. It is foreseeing the future and anticipating the worst-case scenarios to prepare for any possible unfavorable conditions and to mitigate or minimise them.

By being proactive rather than reactive, you leverage your strategies and stay ahead of the game.

 Reasons Why You Need to Execute Strategic Planning Today

2. Identifying where your energy and resources should be focused

As leaders and business owners, you need to stay on track and be cautious about where you put your energy and resources. Strategic planning facilitates an objective way of making decisions while evaluating various internal and external perspectives which may impact your company.

There are often times we don’t have a plan to run by and unknowingly decide on matters that require urgent attention, not considering any potential emotional bias to the decisions we make. An example of this bias is the recency effect. This cognitive bias leads us to make a decision based on the most recent option considered, being the latest alternative and but not necessarily the best one.

Strategic planning incorporates mapping out your team members, budget, financial, and technology requirements that you’ll need as you grow your business. It also creates an opportunity to discuss team member performance and incentives to help keep your team engaged and productive.

It is also during this strategic planning process that the company should push for innovation to help strive for that competitive advantage. Whether with your systems and processes or product technology, emphasis on innovative thinking must be encouraged in all teams. At the same time, projecting its rewards and including them in your budget increases the motivation of your team members to think and act more creatively.

3. Strengthening your operations

By creating a system of accountability, you are increasing your team’s responsibility. It provides empowerment in making daily decisions that strengthen your operations.

As a leader, you must make decisions, but not all of them need to be yours. Empowered team members know when to take the initiative and also when to ask for advice. When strategic planning is in place, the team’s progress is also communicated, including the hurdles experienced and how to overcome them.

As you oversee how the overall system or team works together, frontline team members who directly experience the benefits and problems of a process or policy, openly convey their ideas as to how to achieve certain outcomes. Through this, your company’s functional activities become more aligned with the goals you initially set; thus, increasing operational efficiency.

 5 Reasons Why You Need to Execute Strategic Planning Today

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4. Guaranteeing your goal alignment with team members and other stakeholders

Strategic planning enables a company’s goal alignment along with its stakeholders by creating one forward-focused vision. It is by encouraging everyone to contribute to building strategies that will produce the desired outcomes.

To foster an increased sense of shared responsibility in the company, leaders should consider not only making their team members aware of the goals but communicating to them why and how they were arrived at. The critical aspect is also to ask them what contributions they can provide to achieve those goals.

By performing this, you lessen the likelihood of getting derailed from your vision since your team members become engaged and productive. It can also propel your team to drive their actions for an increase in market share and profitability.

5. Adjusting and responding to the changing business conditions

By analyzing your organizational Opportunities & Threats and your Strengths & Weaknesses, you can create strategies that leverage what you are good at and anticipate the obstacles that come your way.

With proper implementation of strategic planning, you can take calculated risks and adjust to the current business environment without faltering. Equipped with the strategies and information you need, you can then re-design your business to be more robust and durable to withstand external pressures or unfavorable business conditions.

A vital factor in strategic planning is its methods for evaluating and ensuring that progress is consistently achieved through regular monitoring and tracking based on Key Performance Indicators. Without this, strategic planning will be another plan thrown into the drawer, never to be seen again.

Benjamin Franklin once emphasized the importance of planning when he stated,

“If you fail to plan, you are planning to fail.”

Strategic planning is essential for a business to thrive. Few businesses may have been lucky to grow rapidly, but sustained success does not happen by accident. We all need our blueprint to focus on our goals and not be derailed by distractions.

References:

Betz, Meredith. (2021, September 15). Strategic Planning: Read this before it’s that time again. BetterUp. Retrieved from https://www.betterup.com/blog/strategic-planning

Cote, Catherine. (2020, October 6). Why is Strategic Planning Important?. Harvard Business School Online. Retrieved from https://online.hbs.edu/blog/post/why-is-strategic-planning-important

Maleka, Stevens. (2014, March). Strategic Management and Strategic Planning Process. [Conference Paper]. DTPS Strategic Planning & Monitoring, Pretoria, South Africa.

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Contact Waking Giants.

If you want the advantage of purposeful strategy within your business, get in touch today.

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Do You Have The Right Team Leader Skills?

As a team leader, consider the biggest hurdles you’ve encountered while building your team. Do your have the team leader skills to inspire and motivate your employees to perform at their best?

Attracting and retaining top talent continues to be a challenge among business leaders, but what’s even more pivotal is that once you’ve found the right professional mix, inspiring them to perform as a team to achieve a higher goal is where the real test starts.

Andrew Carnegie, a philanthropist, and industrialist who headed the American steel industry expansion during the 19th century emphasized the value of synergy in achieving organizational goals. He famously quoted,

“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.”

For teamwork to fully develop, it requires competent leadership skills that encourage employees to grow their mindset from one of isolated activity, to one of being an important part of a team. In an increasingly competitive business environment, a strong team is what companies bank on to drive productivity and innovation in their strive for success.

What does it take to build a strong team? How do you infuse the team spirit attitude in your employees?

It is best to answer these questions by laying outlining the

5 most crucial team leader skills you must develop to build your team

1. Clear and Effective Communication

Conveying the strategic goals through clear and specific tasks, methods, and timelines is vital to achieving efficiency and alignment with the organizational objectives. Leaders must have the capacity to translate these strategic goals for employees to understand and act on them. By establishing defined expectations on targets and deliverables with the team, confusion is eliminated, and goal alignment is enforced.

Effective communication also includes active listening to what your employees have to say and what nonverbal cues they express. A key factor is seeking timely feedback and frequent progress and status updates to ensure that your team remains on the same page and continues to put their efforts towards the common goal.

Healthy conversations can be established across other employees and teams. During meetings, team leaders can encourage everyone to participate and share their ideas. Consider planned group activities to remove barriers and foster collaboration.

2. Creativity and Innovativeness

Research suggests that creativity and innovativeness are fundamental sources of competitive advantage, but it takes a leader’s understanding to drive it in businesses. When creativity is promoted, employees bring more ideas and possible solutions which improve organizational productivity and profitability.

A creative atmosphere allows employees to utilize their skills and full potential. It is where members recognize learnings or room for growth in their responsibilities as they fulfill their roles in the company.

When employees contribute their creative or innovative opinions in problem-solving, more relevant and uncomplicated approaches are discovered. Since they are usually the early adopters of a product, service, or system.

3. Solid Organization and Delegation Skills

One can build a strong team through refined team leaders’ skills in creating a clear roadmap of where and how they want to take the company. Organizational skills support leaders in effective planning and management of strategic objectives as they implement a top-bottom approach.

Leaders who have strong organizational skills do not lose their focus in achieving long-term goals despite ticking off daily priorities – this is where efficient task delegation plays an important role. By encouraging teamwork and delegating tasks to other members, the team leader gains more control and focus on the more critical aspects of the job.

Delegating also prepares for future leaders as they take on the role as it enhances their skills development. It allows the members to have a direct experience and voice on matters which empower them.

4. Honesty, Humility, Integrity

A common pitfall in some organizations is when a project succeeds, the leader takes all of the credit without rightfully acknowledging the team. However, if it fails, team members can be reprimanded without the leader taking any responsibility.

To build a strong team, members should see their team leader as someone trustworthy and humble. Integrity is established when leaders cultivate trust, respect, and credibility in daily affairs. Having integrity is the ultimate trait a great team leader can possess, and this is achieved by consistently embodying the same principle even when no one is watching.

5. Commitment and Reliability

Team leaders who commit to the company’s vision produce more beneficial outcomes. It is not just the ability to perform at your best when handling a project, but it is having a deep commitment to themselves in reaching the vision.

While it takes more courage and willpower to receive several responsibilities, team leaders must take calculated risks and only accept what they can manage. It is to avoid last-minute damage controls, overworking and stressing their team, or impeding the overall initiatives of the company.

Though hiring plays a vital part in building a high-performing team, relationship-building and synergy are more critical aspects that team leaders should focus on. By creating a culture of trust and collaboration, members are empowered and contribute to achieving the organizational goals.

The team leaders’ skills establish the tone for what kind of culture a workplace will employ. A company may boast of the skillset and experience of its employees. However, key team leader skills like effective communication, integrity, and commitment must be developed first as companies pursue success.

References:

Barasha, Medhi. (2021, July 12). 9 Extremely Crucial Team Leader Skills. Vantage Circle. Retrieved from https://blog.vantagecircle.com/team-leader-skills/

Britannica. (n.d.). Andrew Carnegie. Retrieved October 19, 2021, from https://www.britannica.com/biography/Andrew-Carnegie

Indeed. (2021, June 10). 7 Skills of Effective Team Leaders. Retrieved from https://www.indeed.com/career-advice/career-development/skills-of-effective-team-leaders

Kashyap, Vartika. (n.d.). 5 Leadership Skills You Need to Build a Strong Team. ProofHub. Retrieved October 19, 2021, from https://www.proofhub.com/articles/team-building-skills

Kerpen, Dave. (2014, February 12). 15 Quotes to Inspire Great Teamwork. Inc. Retrieved from https://www.inc.com/dave-kerpen/15-quotes-to-inspire-great-team-work.html

Scott, Sherri. (2019, January 29). The 10 Qualities of a Team Leader. Chron. Retrieved from https://smallbusiness.chron.com/10-effective-qualities-team-leader-23281.html

Stobierski, Tom. (2020, January 7). 7 Skills You Need to Effectively Manage Teams. Harvard Business School Online. Retrieved from https://online.hbs.edu/blog/post/team-management-skills

Sohmen, Victor. (2013). Leadership and teamwork: Two sides of the same coin. Journal of IT and Economic Development. 4. 1-18. Retrieved from DOI: 10.13140/RG.2.1.4241.7766

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Time to take action.

Our approach to leadership focuses on the core need of the person or the team – understanding the current leadership strengths and weaknesses or looking for future capability needs.

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The Leadership Toolbox

Are you in a growth phase and need to develop your leadership skills?

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Leadership Coaching

Are you overwhelmed with your current leadership commitments?

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12 Actionable Steps To Becoming A More Effective Leader – Waking Giants

The Importance of Being an Effective Leader

While anyone can be a leader of a team within a company, not everyone can truly be an effective leader.

Many different things play into a person being a true leader, and below are the 12 best steps that need to be taken into consideration to become a more effective leader.

Now, while a good portion of these steps involve working in conjunction with your team, you can also use them as an individual to improve your capacity as a leader.

1. Open Communication

A successful team needs great communication, which means you as their leader need to facilitate an open communications environment. Your team needs the ability to communicate freely not only to their fellow team members but also to you as their leader. There are several different things that you can do to build and or maintain great communication.

If you are new to leading a team, one of the first things you need to do is determine whether there is effective communication between your team members. You will find it extremely hard to lead a team who are not provided the opportunity to communicate freely.

A great way to ensure free communications between your team members is to create team goals where they will need to work together and complete certain tasks co-operatively to reach a goal that aligns with the overall vision. This not only helps build communication channels between the team members, but also builds trust while allowing you to identify who are team players and who are not. Don’t take an idle role in the task as their leader, it’s also important to identify how they work with you as well.

Not everything you and your team does needs to be working towards the vision of the company. Another way to help your team build great communication is to have them perform team building exercises outside of the business environment. An example of this is something like escape room experiences – these allow you to identify how the team members work alongside each other and the roles they naturally take in a group environment.

A team with a lack of open communication is a team that will be harder to keep focussed on the end goal. Lack of communication can see team members isolated in their roles and splintering off on tangents that may not be congruent to the end goal.

2. Team Connection

A weak link within a team can cause irreparable problems which can quickly steer a team to a very negative place. A weak link within a team must be identified and dealt with effectively and efficiently to keep the rest of the team a tight knit unit.

Open communication as discussed above helps greatly in the identification of weak links.

Activities outside of the organisation that help the community as a whole (such as charity work) will not only give you insights as a leader as to how well your team work together, but will also help you identify the ethics and values of your team members.

Helping others is a great motivator to those who hold high moral and ethical values and those who don’t will soon self-identify in these situations.

3. Encourage Growth

Continued growth in personal and professional areas of each of your team member’s life is essential. Not only do they need to grow as a team but also as individuals in their own right. As their leader, it is your responsibility to ensure they each have the opportunity to grow in the areas they feel their strengths and ambitions lie (in both personal and professional areas of their life).

You don’t need to spend exorbitant amounts of money on team growth plans, there are many ways to help your team members grow that won’t break the bank.

This may include training and/or events outside the company or offering tasks or projects that you know will stretch their abilities without causing distress.

Team members mustn’t be “forced” into activities that they are uncomfortable in or may lead to distress (if the confidence isn’t there to fully support the activity/task/project).

Again, clear and concise communication between you as the leader and your team members will help ensure that your team members are feeling supported in their growth.

A sign of a truly effective leader is having your team members eventually moving on to lead teams of their own.

4. Stay Positive

It’s easier said than done but your attitude and mannerisms in the workplace have a strong impact on your team’s mood, which can have a detrimental impact on their performance.

We’ve always got something going on in our personal or professional lives that can be challenging but to keep your head above water and ensure your mindset stays in a place that is conducive to driving the business forward, you’ll need to ensure that you consistently work on your resilience.

Exposure over time to stressful situations helps build resilience as can changing the narrative to negative situations.

Changing the narrative is the process of looking at a particular situation or event in a different light – from a different angle.

Too often when something negative happens we run it through our mind over and over again which disables our ability to move forward. If we look for the positive outcomes in any given situation, no matter how small, we can start to change the way we feel about the situation and in turn, the way we deal with it.

Anger and frustration very rarely add any value to any situation so keeping a positive mental attitude whenever possible helps effective leaders not only lead at a high level, but also helps maintain mental stability.

5. Lead Instead of Order

People like to be led and very seldomly enjoy being “told” what to do.

Despite a possible rebellion against your leadership; enthusiasm and productivity decline with a control based leadership approach over an actual leadership approach.

Team members need to feel they are part of a movement and they need to know that their leader has got not only the businesses best interests at heart, but also theirs.

An example of good leadership in this area is of demonstration of where team members can better themselves either through carrying out their day-to-day activities or when learning something new.

Demonstration is a far more effective way for team members to employ best practice across all areas of their positions as it helps eradicate any unknowns and also allows the team members to question along the way. Effective leaders explain the “why” so that team members can learn to use their judgement in similar situations moving forward.

In many cases, a leader won’t know all specifics of a particular role in a company but will ensure that right people are in place to ensure the team is comfortable in the knowledge of where their position is within the team and what outcomes they must achieve to fulfil the objectives of the business as a whole.

Team members also need to know they have someone to turn to should any aspect of their position become troublesome, hard to deal with, or if there are new initiatives that need to be considered that they aren’t completely familiar with.

6. Set Goals

Goal setting exercises are a great way to bring your team together as a whole and for your team members to take a step back from the day-to-day to get a more holistic view of the business. This will give each team member more clarity on the role they play and the importance on how reaching their goals bears on the goals of the business as a whole.

Goal setting also allows for the easy implementation of reward systems. If team members have defined targets, there are less grey areas as to who feels deserved of any rewards that may be up for grabs and rules out any potential conflict over any perceived favouritism.

Ensure that all team members know what their responsibilities are to reach any team goals to ensure team members don’t go off on a tangent and start working on their piece of the pie in isolation to the what the other team members are doing. Team members should be constantly checking in with each other to make sure all activities are aligned to the overall strategies and goals of the group as a whole.

Goals may need changing along the way.

If certain short term goals are consistently being hit ahead of time or too easily, it is time to take a look at the goal and maybe stretch it out somewhat – not so much that it’s unobtainable, but enough to ensure that team members are consistently thinking and acting on ways they can reach and exceed their goals. If goals are too easy to achieve, it tends to extinguish the need for creative thinking.

7. Give Feedback

Constant feedback, whether positive or negative is required to ensure your team knows whether they are on the right track towards long and short term goals, and also whether they are aligning with the activities of the other team members.

Feedback can be given to the team as a whole and as a one-on-one interaction individually.

Just be mindful of any negative feedback that you may be directing to an individual in a group situation – it may be wise to keep this feedback reserved for one-on-one meetings unless it must be carried out in a group environment.

To keep the temperament of the team in a productive space, any negative feedback should be carried out calmly and reassuringly.

If your team feel they are being spoken down to, this can be demotivating and have detrimental effects on their motivation and performance.

If you have an issue with the performance of a particular team member that requires a little more than “feedback”, that can be dealt with dependent on your procedures.

As mentioned previously, it is always recommended that feedback regarding improvement areas should include demonstrations or examples if possible – this makes for a much more encouraging reception and adoption of new or altered behaviours.

8. Get Feedback

As with giving feedback and expecting your team to take it as constructive and positive, it is also essential that you are open to feedback from others and that you don’t get so caught up in the way that you do things, that you aren’t prepared to see if other’s ideas allow for a more effective and efficient journey towards the company goals.

Not only should you be receptive to feedback on your ideas and the way you feel things should run, you’ll likely be given feedback on your methodologies as an effective leader, whether good or bad.

If there is an ongoing common thread running through any negative feedback you receive from different team members or the team members as a whole, it’s time to take a look into the issues raised and figure out how you can adapt your approach in these areas to better suit your team whilst still aligning to the company values and goals.

It’s important to encourage feedback from your team.

As a leader, it’s much better for you, the business and the dynamic of the team overall if there is clear and honest communication throughout the organisation on all levels.

If there are issues that aren’t being addressed through communication, they will be festering until the day they finally surface through frustration or anger – this is never a great situation.

Some will offer feedback that will be of no particular value at all. Recognise that these ideas have been taken into consideration but display how they won’t work within the framework of the current situation.

As a leader, don’t be afraid to completely drop anything that isn’t working for either yourself or your team. It can be exponentially more expensive monetarily and opportunity wise, to run with an idea that isn’t working for pride’s sake than to kick it to touch and re-strategise.

9. Be Open to Ideas

Not only do you need to be open to the feedback of others as a leader, you also need to be open to implementing new tactics, strategies, and ideas of your team members if the case for business warrants it.

Like a website’s analytics data, there is no point taking feedback from your team or others if you aren’t going to do anything with it.

There are four main steps in effectively utilising the information in your website’s analytics dashboard to give you better results long term – these four steps are transferable to leaders taking feedback from their teams.

The four steps are:

  1. Collect the data (feedback)
  2. Analyse the data (discuss and/or document findings)
  3. Create a strategy based on the findings (decide what needs to be done)
  4. Execute (Do it!)

It’s that simple but you’d be surprised at how many companies and or leaders take on feedback and don’t do anything with it – it’s just business as usual the next day.

New ideas can be collected at any time of a project or through the year so it may pay to set time aside specifically for an exercise which allows your team to express their ideas (either openly or privately).

10. Stay Relevant

This is one of the most important leadership traits and encompasses what’s relevant for the business, but also what’s relevant for as a person as well as your leadership skills.

Ensuring your business is as close to world-class as possible is what leaders should be striving for. Without keeping up to date with the latest trends, technologies, strategies, and competitor activity in your industry, your business will suffer, your staff moral will suffer and your leadership will suffer.

Aside from industry business trends, you should also be working on your growth as an effective leader. There are a lot of nonsensical claptrap self-help books on the market these days with everyone proclaiming themselves to be gurus in all areas of life. If you’re a reader and like self-development style books, below are five recommendations and although some of these books were written many years ago, the value gained from them is very relevant in today’s world:

7 Habits of Highly Effective People
Stephen R. Covey

The Four Agreements
Don Miguel Ruiz

How to Win Friends and Influence People
Dale Carnegie

The Magic of Thinking Big
David J. Schwartz

Flow: The Psychology of Optimal Experience
Mihaly Csikszentmihalyi

Aside from books, there are numerous offline and online courses you can take to improve your leadership skills.

11. Your Leadership Style

What do we mean by “leadership style”?

Leadership styles can be dictated by the personal nature of the leader. If you’re a stern and authoritarian type of person, this is likely to be your style of leadership; if you’re a meek and mild kind of person, this could be your style of leadership.

Not all leaders are “born leaders” though – people who aren’t natural leaders can acquire the skills to lead from the front providing they know what it takes to be a leader and they have the necessary skills to earn the trust and respect of those they are leading.

Many leaders can switch modes – their behaviours outside of the work environment are completely different to that of the work environment.

An effective mode switching leader will carry the weight of responsibility from the work environment and learn to “park” it while in the home situation, possibly married with children.

The 6 top leadership styles are Democratic, Autocratic, Laissez-Faire, Strategic, Transformational, and Transactional. Each leadership style weighs on certain behaviours and cultures more heavily than the others. There is no right or wrong style of leadership (unless you are unfair or abusive in your approach), and leadership styles can evolve from one to another over time.

12. Keep Updated

It is always important to stay updated when it comes to being a leader. Now, there are two different meanings to being updated that you need to keep in mind. The first is to always stay up to date with everything that is going on in the world that affects your team.

Even the smallest thing can cause a large impact on your team, but things within the company are very important to know as well. The second meaning of always be up to date has to do with your team on a more personal level. If there is something personal going on with one of your team, it can throw off the whole team.

You need to be prepared for something that might end up taking one of your team out for a little while and know how to counter it with the rest of your team. A great way to achieve this connection with your team where you will be kept up to date on anything personal going on with them is to host small little get-togethers or treat them all to food and drinks after a long day at work.

You can also set up a Facebook group or some other group messaging program to allow all of your team to communicate and stay in touch with each other. Depending on what field you work in, another thing that can be very important to stay updated on is the latest technology.

Technology plays a large role in a lot of people’s lives, especially in the business world. Also, new information that comes out in the field that the team is working within can be important as well and completely change what the team is doing.

Ensuring that you are up to the play on all aspects of your business at all times is key to ensuring that strategies are adhered to and business goals are met.

We’ve previously mentioned how critical good communication is in a business and this is yet another reason to make sure that the communication within the business is flowing freely.

Even the smallest thing going undetected by the leadership team can have a negative domino effect or chain reaction on many other aspects within the business.

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Top 10 Leadership Coaching Techniques

As important as coaches are out on the field, there is also a strong need for leadership coaches in the workplace.

As many as there are coaches in the field, there is also a need for leadership coaches in the workplace.

We have seen how coaches have been crucial in the Olympic athletes’ winning moments. Behind every athlete is a coach who patiently guides, trains, and pushes an athlete to go beyond the limits.

The good thing is coaching has not only been practiced with athletes, it is extended to the office.

The old days of giving orders and expecting results are not advisable anymore unless you are in the military field.

Studies also show how leadership coaching creates employee engagement, boosting their performance and driving productivity and profitability in a company.

Thus, many companies are now incorporating coaching as part of their overall human resource strategy.

Several strategies come into play to gain optimal results from your team.

Leadership Coaching Techniques

1. Know Thy Employee

Though the most basic, this practice is often overlooked by many. Knowing your employees on a deeper level beyond their strengths and weaknesses is pivotal to driving your team’s performance. Aspects such as their goals, setbacks or challenges, and motivations will allow you to connect better and build rapport.

2. Establish Trust

Just like any relationship, trust is vital in coaching as it helps build confidence that drives performance. By continuous coaching, the level of trust increases, and by capitalizing on the received psychological safety, your employees can be more open to new challenges and opportunities. You may have heard of the silent voice that though failure is typical, it is not fatal and that at the end of the day, someone has your back.

3. Foster Transparency

Top 10 Leadership Coaching Techniques

Being open and trustworthy is a two-way street.

You cannot expect your employee to trust or show their vulnerability if you are not disclosing yourself. Accept that you also have shortcomings, just like any normal human being. Be open with how you tried and failed and how you succeeded.

By proactively fostering open communication and being transparent with your team, they are encouraged to do the same thing.

4. Create Clear Expectations

A road may be bumpy and can lead you to different destinations, but a clear picture of what needs to be achieved minimizes flat tires and detours.

The clarity in team goals and objectives ensures alignment among your employees. Involving them to think of the big picture first and discussing ways to get to that state minimizes confusion and mishaps, making the team more efficient and productive.

Creating clear expectations with your team also enhances commitment and accountability. It establishes a deeper involvement and a culture of concern to succeed in your goals as a team.

5. Facilitate Collaboration

In ancient times, survival is the key to thriving, and competition makes one stronger. However, now that we live in a modern world, communication proves to be a powerful weapon in attaining success.

Aim to remove the walls built among your employees while encouraging openness to new ideas and collaboration. Recognize each of your employees’ efforts while highlighting the success you achieved as a team.

Create a safe space to allow various perspectives to flow, even the unconventional idea. You will never know the power it can bring unless you try it. While it is necessary to strive for cohesion, groupthink is also unhealthy in any discussion.

6. Provide Resources

Pave the way for your team to drive performance by laying the proper groundwork. Equip your employees with the right tools that may be essential to execute and improve on their job – like reliable hardware/software, up-to-date training, and other materials or resources.

Providing them access to a mentor or coach outside their teams may be an option as well. A great leader understands the needs and aspirations of their employees and doesn’t hinder their growth as an individual.

7. Give Regular, Frequent Feedback

Employees, no matter how long they have been in their company, continuously seek constructive feedback. Through regular leadership coaching, feedback allows them to adjust their sail and keep from wandering on the shore.

Think back to the time when you were still a regular employee. You probably dreaded those once-a-year performance reviews since this could affect your appraisal in a single blow. What if before, you can opt to have a regular and more frequent one-on-one meeting with your boss to evaluate your performance?

Maybe instead of dreading it, you would have looked forward to it as you see yourself progresses as each month passes.

Leadership Coaching Techniques

8. Ask for Opinions

Giving feedback to your employees and asking for feedback is a “combo” to maintain an open communication line.

Asking opinions from your team signals that you may be the leader, but you do not have the correct solutions or answers to every situation. Seeking others’ inputs in an event or project engages your employees so that they too can think of ways to make something more feasible or functional.

Also, embark on the culture of 360-degree feedback from employees, other teams, departments, and even customers allowing all stakeholders to be heard. This enriches the dialogue in the company that can potentially lead to more customer satisfaction and profitability.

9. Recognize Contributions

Properly acknowledge employees for their contributions. When you keep track of their mistakes, make sure you do that as well with their successes.

Mere noticing is not enough. Thus, ensure that you recognize your employees’ achievements well promptly. Research also shows that recognizing their contributions is their best driver in doing great work (more than a promotion or a pay increase).

Next time your employee delivers beyond expectations, grab a cup of coffee or send a thank you note. Although it may seem a “small gesture” it may mean the world to the other to keep them going.

10. Push to Attainable Limits

Have you ever wondered how Olympic athletes break a former record?

While coaches support them in daily practices, there is always a goal to break (at least) their record.

As a leader, you allow them to go out of their comfort zone through motivation. You keep them challenged to achieve their goals but not to the point of making them feel overwhelmed. Strike a balance between creating new opportunities and challenges which will help them grow and reach their full potential.

Leadership coaching can lead employees to strengthen their skills and accomplish their development goals, defining their path to success.

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Time to take action.

Our approach to leadership focuses on the core need of the person or the team – understanding the current leadership strengths and weaknesses or looking for future capability needs.

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The Leadership Toolbox

Are you in a growth phase and need to develop your leadership skills?

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Leadership Coaching

Are you overwhelmed with your current leadership commitments?

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Contact Waking Giants.

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Jump-Start Your Strategic Business Plan: 5 Simplified Steps

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The number of businesses that have suffered, even folded, since the pandemic started is absolutely mindblowing. Even the largest corporations have suffered severe declines in profits, putting their current strategic business plan under the magnifying glass and into question.

However, it is the small and medium businesses (SMBs) that are the ones who have taken the strongest hit as a result of this global health crisis. Each day, as one company opens due to the small opportunities from this worldwide challenge, several SMBs continue to fight for their survival. Unfortunately, there are those who’ve already had to resort to shutting down, contributing to the continuous increase in unemployment.

This leads us to ask, how are we going to survive and emerge victorious after all this? How long can we hold it together?

Not only does cash flow contribute to the outcome, but the strategy also plays a very large part. You may argue, “but nobody could have ever predicted that such a catastrophe would occur.” The truth is, such events are impossible to predict. But it is during uncertainty where your company strategy plays a much important role as it comes into action.

So, what is your organization’s strategy?

Almost all businesses start with the aim of making profits and pushing towards growth and business expansion. In less than five years, most of them collapse for various reasons that normally come down to service, people, management, and leadership. Creating a strategic business plan is, in essence, forging a business roadmap that establishes where you are, where you’re going, and how you will get there.

Research tells us that though companies recognize the important role of strategy in company success, 85 percent of their leaders put as little as an hour into discussing it, and what’s troubling is 50 percent do not spend time on it at all.

A well-considered strategic business plan will steer your company in the direction of your goals, by focusing your time and attention where it needs to be, and by chunking out the different steps that need to be taken along the way in order to succeed. It ensures that your entire organization is working towards that goal as you regularly check and adjust your company’s direction depending on progress and everything else that crops up along the way.

There are numerous different approaches when it comes to formulating a strategic business plan. We have summarized

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5 simple steps for you to jump-start a strategic business plan

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Evaluate the industry trends, competitors’ offerings, and customer needs

Contrary to preconceptions on how a business strategy should be approached, the initial step to a strategic business plan should be environmental scanning. If we liken an approach to creating a business strategy to going for a drive, first we take a look around to get a feel for the

conditions. It is crucial to first assess how the overall market is operating and the size of the industry you’re penetrating.

What are the needs of the customer you’re servicing? Who are the key players in serving the specific products or services? What are the government regulations that you must be aware of and their impact on your business? These are just of few of the questions up for consideration.

Getting an external perspective allows you to think of the bigger picture before dwelling on the nitty-gritty details. Understanding who you are up against gives you an indication of the effort you’ll need to put in and the competition you’ll face

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Perform a SWOT Analysis of your company

SWOT analysis in a different light and by doing it backward. SWOT analysis is a tried and true framework that has been used in the strategic business plan since Albert Humphrey developed it around the late ’60s.

Perform an inventory of the environmental conditions where you’ll be operating by checking the opportunities and threats. Opportunities may range from the gaps or unfulfilled areas of the current key players in the industry that urges you to launch new products or services, alliances that can be formed, or additional ways of raising funds for your organization.

Threats are obstacles that you have to face like the economic constraints, financial institutions that could hinder your service or product expansion, or falling product prices based on national or global conditions.

Now, evaluate the internal aspects of your business by looking at its current strengths and weaknesses. Your strengths may range from what you do well or what you have, such as knowledgeable and experienced staff, financial resources, sales channels, quality products, or technology. Finally, weaknesses are the areas you need to improve on or general limitations such as a limited customer base, lack of sales channels, or untrained personnel.

Doing the reversed SWOT analysis will allow you to get a clearer perspective to make more strategic and actionable suggestions. Answering this statement,

“With the following conditions (external factors), our capacity to (internal factor) points to take the following (recommendations)”.

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Lay down your Vision, Mission, and Company Goals

From the start of its inception, you should know why it was that you actually decide to go into business. Reassess your “why”, performing minor tweaks to ensure it’s high-level and clear enough that your people and others can relate to it.

Your vision must answer the question, “Where do you I to go?”, while your mission leads you to it by answering, “How will I get there?” and “Why do I exist?”.

A key element of a strategic business plan is being quantifiable and timebound. To make your vision more attainable, it would work best by quantifying and putting a timeframe to it, something along the lines of: “We would have a national presence by building 200 stores nationwide in five years”. This would be your “North Star” as your thoughts and actions are geared to reach it.

In the same way, the more specific company goals must also be SMART or Simple, Measurable, Attainable, Realistic, and Timebound. Each team must prepare a set of goals that they will strive for, ensuring that they are guided with your company “North Star”.

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Identify your staff, budget, and financial requirement

Identifying the number and quality of staff to enact the goals for each team is vital as it sets how fast you will achieve your vision. It continues to be a challenge for SMBs as several tasks are often assigned to one team member.

Staying within your budget is a major consideration with staffing. However, be conscious that multitasking has the ability to reduce a team member’s productivity due to the time concerned in task switching. As you carefully plan your staffing needs, considering alternatives to conventional approaches could help you stay within your budget, while at the same time, be able to achieve your company goals and be profitable at the same time.

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Create timelines for your strategic implementation, monitor, and evaluate progress

To ensure that your strategies stay on track, create timelines to implement the company strategies. Benchmarks must be established to measure the team’s performance and the Key Performance Indicators (KPIs), or Objectives and Key Results (OKRs).

Establishing 30 day and quarterly checks to monitor the progress brought by strategic planning will guide everyone in the team on their performance and productivity as you fulfill your goals and reach them.

An assessment of the strategic business plan that has achieved its objectives is also essential as strategic planning is not a one-way street. After achieving your desired goals in each period, the company should again reconvene to recreate the strategic plan.

The strategic business plan facilitates those daily decisions that will follow the established company vision. It provides strategies on how to counteract the weaknesses and threats by leveraging your strengths and opportunities. Strategic planning must be given time, effort, and continuous evaluation to be effective, as the business environment shifts.

References:

Aron, D. & Minsky, L. (2021, February 23). Are You Doing the SWOT Analysis Backwards? Harvard Business Review. Retrieved from https://hbr.org/2021/02/are-you-doing-the-swot-analysis-backwards

Betz, Meredith. (2021, September 15). Strategic Planning: Read this before it’s that time again. BetterUp. Retrieved from https://www.betterup.com/blog/strategic-planning

Deeb, George. (2018, December 4). The Top 6 Steps of Strategic Planning. Forbes. Retrieved from https://www.forbes.com/sites/georgedeeb/2018/12/04/the-top-6-steps-of-strategic-planning/?sh=483dd0c135b2

Kaplan, Robert & Norton, David. (2005, October). The Office of Strategy Management. Harvard Business Review. Retrieved from https://hbr.org/2005/10/the-office-of-strategy-management

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Contact Waking Giants.

If you want the advantage of purposeful strategy within your business, get in touch today.

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11 Examples Of Content Creation – Waking Giants

It’s all we hear when it comes to creating our online presence. Content. Content. Content. But as we witness on a daily basis, most people are not writers and don’t believe they actually have anything to say.

We believe that’s wrong and you simply need to find a process to share that knowledge.

When it comes to achieving success with content marketing, business owners need to consider three major factors:

  • Consistency
  • Engagement
  • Diversity

Unfortunately, many business owners get stuck on two of the factors above. They find their publishing rhythm and learn to keep things lively for their audiences by engaging them on social media. Nonetheless, many tend to completely forget about content diversity.

Ignoring diversity is something that usually happens when you discover content that resonates with your audience. For example, let’s say an e-commerce website that sells jewellery hires a young and attractive spokeswoman to introduce new products. The marketing manager notices that videos of the spokeswoman are very well-received, so a decision is made to produce a new video each week; this would go against the content diversity concept.

To avoid getting stuck on a content type, here are 11 examples of content creation to get you started:

1. Cartoons and Comic Strips

Clever drawings that make fun of situations that should be serious but end up being amusing are incredibly effective. What is interesting about comic strips and cartoons is how much of an impact they have when they are related to the B2B world. For example, a cartoon that makes fun of long-winded meetings that get nothing accomplished can be great for a company that delivers office supplies.

2. Visuals & Pictures Do 80% Of The Work

Content marketers know that every text article they publish should have at least one picture, and this is due to the fact that most netizens will only click on images. This practice can be elevated to featuring a single eye-catching photo that relates to the brand. For example, a pizza delivery shop can share a digital photo of a pie as it comes out of the oven.

3. Getting Creative With Statistics

Share insights that may add value to your customers and educate them. It doesn’t have to be complicated. Keep it eye-catching, funny, curious… you have so much information that you can share.

4. Notable Quotes

This content creation idea is simple yet extremely effective for sharing in social media channels. For example… Check out our Instagram.

5. Allegorical Images

Social media netizens enjoy positive and clever reinforcement. Posting the expression “feeling like a box of budgies” with a photo of a nest box filled with fledglings will help to communicate positive thoughts.

6. Short How-To Or Explainer Videos

Instagram and Vine are powerful platforms for posting short video content. But think how you can add value to your audience. For example, to your staff through training, or to your customers by providing insights on how to get the most out of your product. You don’t need to create a Hollywood blockbuster, simply make life a little easier or clearer for everyone.

7. Screenshots

This is another content idea that works amazingly well. For some reason, online audiences respond very well to explanatory screenshots. A mobile app development firm could publish a screenshot of a future project as it is being coded along with notes and explanations.

8. Answering Questions

The respected social network Quora is great for knowledge-based branding and self-promotion. A financial planning firm that is active in Quora can set their account to post answers directly to WordPress.

9. Infographics

Visual representations of data are as old as math tables and maps, but they have always been very effective. Data visualization content is three times more likely to be shared than a text article, and online businesses that regularly post infographics report getting nearly 15% more Web traffic on the day of publishing.

10. Podcasts

In the age of YouTube, many people find it easy to dismiss podcasts as relics from the iPod era; however, marketing analysts report that podcast subscribers tend to become loyal clients and customers. There are two keys to podcast success: production values and distribution channels. Creating quality podcasts is easier said than done, but it can be very rewarding as part of your strategy for brand development.

11. Giving Audiences a Voice

Going beyond engagement means jumping into the realm of user-generated content. Testimonials are just a start; strong brands will always have enthusiastic clients and customers who are ready to create content for them. Use the information to build a content community that can increase your reach and brand value. After all your customers should be your greatest source of new opportunity.

While we have not covered every facet on content in this blog, we hope it helps you to get off the starting blocks. For more information take a look at some of our other articles on the importance of content creation.

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Contact Waking Giants.

If you want the advantage of purposeful strategy within your business, get in touch today.

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Top 10 Tips For Business Evolution – Waking Giants

Business Evolution: You can’t turn up each day and expect everything to simply happen the way you want it to. Below are some key tips for making ‘it’ happen.

Business Evolution Infographics WG

1. Forget about the business

Stand in front of the mirror and look at what needs to change. Your business is an extension of you. Either change the way you do things or accept your business will not change.

The culture, attitude and results of your business start and finish with you. Think limitation, excuses and scarcity and that is what you will get. Think opportunity, abundance and expansion and you will get that too.

Whether you think you can or you think you can’t, either way, you are probably right – Henry Ford

Ninety-five per cent of what we do all day every day is a conditioned response and involves no new thinking and no creativity. To change, we need to break our cycle of conditioning. Not a straight forward task, but it can be done.

2. Stop planning and start doing (stop doing your MBA or anything similar)

Edward De Bono refers to an MBA as mentally below average. He does so for good reason. MBA’s teach you yesterday’s strategy. It doesn’t help you today.

Your clients don’t care what three-word abbreviations you know or that you can put together a powerpoint presentation. They don’t care that you know what headings and content you should put into your business plan. These things are of no use to you and of no interest to anybody else, except maybe your bank manager when you need to tick some boxes for your business overdraft.

While you are at it, throw out all your business plans, five-year strategic plans and forecasts too. These are about as much use to you as reading last week’s newspaper to find out what you are going to do today.

Instead – just get started. Nothing attracts energy like movement.

3. Self-reliance: don’t follow someone else

While you are at it, throw out all your management texts and biographies as well.

Envy is ignorance; imitation is suicide – Ralph Waldo Emerson

Reading about some over-complicated theory about what somebody successfully did in the 1980s is about as much use to you as following the lemmings over the cliff.

Half the companies in the book “From Good to Great” have been through the Fraud Courts in America and have failed. Read what Jim Collins says about Enron in that book versus what he is obliged to say later in life.

Don’t follow the America capitalist model. America is the Wild West for a reason. Once they killed all the Indians the Cowboys moved to Wall Street.

What somebody once did to fleece money from their client and to pull the wool over the eyes of their stakeholders is not a sound business model for you. Are you that person? Are you that company? Do you live in the same market? The answer to all of those questions is always no, so why copy any of them?

What Jack Walsh did at GE or what Richard Branson has done to keep himself from bankruptcy time and time again is irrelevant. Don’t try and copy Warren Buffet or Bill Gates.

Be reliant on yourself first and foremost. Don’t be complicit or docile.

 The opposite of courage in our society is not cowardice, it is conformity – Dr Rollo May

4. Get organic

Our intellect has convinced us we are above the law of nature and are the sexiest things on the planet.

That is the biggest con job in the history of business.

Apply this simple test:

Take the biggest, most industrialised sophisticated modern city in the world and abandon it for 50 years. Go back after 50 years and see how quickly nature has absorbed the whole lot.

The more artificial, more unnatural you try to be or to make your business or product then the greater your chance of failure. In fact, your failure will be inevitable. It may take some time but nature will do whatever it can to rebalance things and destroy your business.

Nature doesn’t create layers of process and middle management. Bees don’t work only if they have a flowchart directing what they need to do.

Nature doesn’t allow for vacuums and it doesn’t allow for structures or entities that are out of balance or unnatural.

Be sustainable. If you are not then you should not be in business. If everybody on the planet lived like New Zealanders, we would need 2.5 planets just to keep going.

5. Stop thinking and start feeling

We confuse mental activity with thinking.

Feeling and longing are the motive forces behind all human endeavour and all human creation – Albert Einstein

We listen to our monkey mind too much and our intuition too little. We are encouraged to be logical and rational. Our education system and the industrial revolution condemned free thinking, creativity, and individual endeavour. Yet it is from our passion, from our feelings that true creativity arises. It is our imagination, not our logic that solves problems and creates our future.

Since Plato, Aristotle, and Socrates we have been taught to be logical and this encourages competition, judgment, and close-mindedness. We are dissuaded from being open, collaborative and compassionate.

6. Be connected

Stop texting and start meeting.

Welcome to the connection economy. We need to approach our work as art. The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.

If you use your money to buy advertising to promote the average products you produce for average people, you will soon run out of money. But if you use your money to make exceptional products and services, you won’t need to spend it on advertising, because your customers will connect to one another and bring you more.

The industrial economy cherished compliance and competence.

The connection economy has made competence not particularly valuable and has replaced it with an insatiable desire for things that are new, real and important. The connected economy prizes achievement. Achievement comes from a culture that celebrates the achievement motive. In countries and regions and moments of time when there is a cultural imperative to make art and to move forward, things change for the better.

Are you supporting this shift with a business culture that encourages both yourself and your staff to dream important dreams?

Seth Godin

7. Be authentic

Gandhi’s wife was once asked how her husband managed to speak for hours on topics without notes and without ever contradicting himself.

She responded that for Gandhi that was simple because everything he thought, said and did were the same. She said that for us mere mortals these were three different things.

We need to be Gandhi.

We need to realise that the age of bullshit is over and what we think, what we say and what we do need to be one and if they are not, we are going to be found out. If we are not authentic in everything that we do then the market will respond to us accordingly.

8. Don’t waste time trying to find your purpose

Do what you are doing today really really well. That will be enough to get started.

Sorry to break the news to you, but you weren’t put here for some special higher purpose. You don’t have to build a thousand-year legacy or be the one to find a cure for cancer. Those things are nice, but not essential. They are delusions of your ego.

But what you do need to do is to live and live well. Don’t confuse going through the motions of life as living. If you are only going through the motions you are a corpse with a pulse.

Live with energy and passion. Life without limits and boundaries. Treat each moment and each encounter as a new opportunity. Do things that are different and do things that scare you every day. Be kind and help others.

9. Keep it simple or be stupid

Life is not complicated. Our intellect has made it complicated.

Do yourself a favour and get simple. Get real.

10. Slow down and have fun

We spend too much time trying to earn money we don‘t need to buy things we don’t want to impress people we don’t like.

It takes us too long in life to realise we are not measured by the bottom line of our business.

So slow down and have some fun before it’s too late.

Live, laugh, love, cry, drink some red wine. Tell jokes and make yourself the punch line. Make your mind and body healthy. Eat well (and understand what that means), exercise and take the time to just be.

Remember:

Health is the greatest possession. Contentment is the greatest treasure. Confidence is the greatest friend. Non-being is the greatest joy – Lao Tzu

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What Is Brand Identity And How To Develop One – Waking Giants

When it comes to creating a sustainable business, it is crucial to focus on creating a brand identity. And this is applicable regardless of your field of activity. If you don’t know the answer to the rather trivial question – what is a brand identity? – then this article will tackle the topic. This way, you’ll know the steps you should follow if you want to develop your brand identity.

Basically, establishing a strong brand identity will help you stand out among the other brands that operate in your industry/sector. Both the look and the overall feel of your business – and this includes your choice of typography, logo, and packaging – all these will impact the customer experience. In other words, your choices regarding branding can help you attract more customers.

At the same time, it’s critical to have a cohesive brand identity, in the sense that you should pick the content and visuals that represent the story you want to tell. You should understand that your brand identity delivers a message, and it’s up to you to decide what that message is.

What Is Brand Identity

What is brand identity and how to develop one:

1. Determine Your Brand Strategy

First of all, developing your brand’s identity requires a specific strategy, as you cannot act on a whim in this respect. To start, you should outline a detailed plan that will guide you along the way. You should identify your short-term and long-term goals and the approaches that will allow you to accomplish them. It goes without saying that the process of developing your brand’s identity can be tricky, as it requires time, dedication and research. But it’s the only way in which it can get done.

Ronhill Branding

Simply put, a successful brand knows where it’s headed. In addition, it knows its target audience. In this view, when it comes to making decisions regarding your brand’s identity, you should always factor in your target audience – employers and customers.

For example, a logo that is targeted for millennials should look entirely different than a logo targeted for seniors. The same goes for any other details regarding the design, the overall customer experience and the vibe of your brand. The bottom line is that if you don’t have a specific audience in mind when crafting an identity, you will miss out on building a base of customers. When you don’t know who you are addressing, you end up not addressing anyone – it’s as simple as that.

What should you do when you come up with a strategy? Basically, it is a good idea to try to determine the vision you have for the brand. Do you want to create a trendy, modern brand image or a more classic, elegant one? Once again, considering your target audience should help you decide. Also, remember that it’s crucial to narrow down your demographic. Some examples of demographics include gender, age, income, occupation, marital status, and educational level. Another way to determine your target audience is by considering what your demographic thinks of an issue.

For instance, the people that are concerned about the environment are willing to pay more for something if it has been manufactured in an ethical manner. In the meantime, there might be a demographic that will always buy something made by an independent, small company, as opposed to a large corporation. There are only some ideas, as there are several ways in which you could narrow down your demographic.

2. Establish What You Offer To Your Audience

So, what is a brand identity? Well, brand identity is strongly connected with what you have to offer. In other words, what valuable item/service do you have to offer in return of your audience’s time, commitment and money? Let’s say that you’re thinking about setting up a YouTube channel with a focus on DIY projects. One way in which you could provide value is by creating high-quality content for your audience, by supplying 2 weekly videos on upcycling furniture or related topics.

When in doubt, you could always take the time to analyse what your competitors are doing. Regardless of the type of product or service you are providing, the odds are that you have competition. To that end, after analysing the approach of various competitors, you should point out a specific way in which you could distinguish your brand from them.

3. What Tools Are Used When Creating a Brand Identity?

Until this point, the odds are that you’ve already determined that brand identity isn’t made by picking out an eye-catching logo and a remarkable colour palate – although such details do matter as well. When designing your brand identity, one of the things you should focus on is creating a cohesive visual language. The characteristics of this visual language should be applicable to the packaging of your product, the business card, the website, the social media accounts, so on and so forth.

Simply put, the elements used in developing a brand identity are a logo, a cohesive design system, using the right colours, illustrations, typography, iconography, web design, video and motion, the use of interactive elements and data visualisation. We’ll look into more detail at some of these aspects in the forthcoming paragraphs.

On a different note, when choosing these elements, it’s advisable to carry in mind the sense of cohesiveness we discussed above. A powerful brand identity should work for everyone – this includes your employees and your target audience.

It should be different from other brands so that it could catch your audience’s attention. Another important aspect is to come up with something memorable, remarkable, which makes a long-lasting visual impact that will stay with your customer for a while.

Flexibility is another essential characteristic that is critical for developing your brand identity. In other words, your brand’s identity should be flexible, so that you can update and apply changes as your brand evolves. That isn’t to say that you are to change your brand’s characteristics depending on the trends that emerge in the marketplace. It merely means that you should be open to changes if they are the right thing, at the right time.

4. Choosing The Right Name

A brand’s identity is associated, to a given extent, with its name. This is why you should put a lot of thought into finding a meaningful or practical name. With that in mind, do you want to deliver a straightforward, to the point message, or come up with something unique and eye-catching?

One ground rule that applies in most scenarios, though, is avoiding long names, which are also difficult to spell. When you choose a name, it should be memorable. In addition, note that your name should be consistent, in the sense that the name of the website should correspond with the name of the social media account. Using different titles will only confuse your audience, making it very difficult for your target customers to find you online. And your goal should be to make things easy for them, not overcomplicate them.

When you do the brainstorming, make sure you do that with the entire team, as you don’t know where the best ideas will come from – if you are on your own, get feedback from friends and family, but remember they want to please you, they are not always going to be objective. Oftentimes, they come after hours of debating, so it’s best to use all your resources and creativity to find a great, representative brand name. Basically, even if the answer to what is brand identity isn’t the name of the brand, it still plays a part so don’t overlook this.

5. Designing a Memorable Logo

It would be safe to say that the logo of a brand represents one of the main elements that create a brand’s identity. Basically, the logo will appear on the packaging of the product, on the website, social media accounts, everywhere. To that end, a logo should address the following criteria:

Versatility | Simplicity | Remarkability

There are some people that assume the logo is the most important element that should be considered when crafting a brand’s identity. And while it is true that it is important, it is not the single most important thing – developing the identity of your brand is a more complex process, which entails several elements. In other words, there are several elements that go into creating the puzzle that is brand identity.

To that end, what do you want your logo to represent? Do you want it to be the name of the brand? Or do you want it to be in the form of a symbolic image? You might even go for a combination of the two – the bottom line is that a logo should be representative of your brand’s identity, and it should say a story.

In fact, if you were to do a quick research and analyse different logos of companies operating in the same industry, you’d come to realise that most of those logos are similar – at least colour wise. In this case, you should try to stand out from the crowd by choosing something else.

6. Picking Out The Right Typography

We’ve mentioned that typography is another element that goes into the creation of a brand’s identity. It has to do with creating the right visual aesthetic that illustrates your brand, which will address the taste and preferences of your target audience.

You might think that typography is not that important. However, the details that go into the process of developing a brand are the ones that matter. This is why you should test different options before coming up to a final visual composition.

Even as an untrained individual, you will notice that different typographies convey different messages. Some work for fashion businesses, while others work for tech businesses, for example. The good thing is that you have a wide range of fonts to choose from – so, you can find something to your liking if you do your research.

Readability is of great importance when choosing typography; although you want it to blend with your brand’s identity, you want it to be easy to decipher as well. Once again, your audience should be taken into consideration. For example, a business manual shouldn’t be written in a Papyrus font. It wouldn’t work for the job.

Just as your brand’s logo should be timeless, the same goes for the typography you pick. Basically, you want your brand to last for many years to come, and you want it to remain relevant in spite of trends that may come and go. This is why it is a sensible thing to steer clear of trendy fonts and focus more on classic, timeless ones. The fonts you choose should be consistent for all your platforms so that your brand’s identity is easy to single out of a crowd.

7. Selecting a Representative Colour Palette That Is True to Your Brand

With the growing popularity of online businesses, you hear a lot about colour palettes and the importance of making the right decisions in this area. The truth is that in the society we live in, we rely more than ever on visuals to communicate and convey emotion. Of course, this has to do with the growing use of the Internet and social media applications that rely extensively on imagery.

This is why you should put a lot of thought into choosing the elements comprising the visual aesthetic of your brand’s identity. There are several stereotypes when it comes to the colour palette. For example, there is the general assumption that green is linked with growth and nature (e.g. Whole Foods, Animal Planet, etc.) while red is associated with creating a sense of excitement and urgency (e.g. Coca Cola). Basically, you should choose what mirrors your brand’s purpose.

To your mind, what are the shades that best illustrate your brand’s identity? Let’s say that you want to establish a company that provides newborn photography services. In this case, the colour palette that will most likely suit your brand’s identity would be a soft, whimsical one. Conveying feelings of serenity and tranquillity is far better than choosing something extravagant that will stand out from the crowd. You get the picture.

Aside from this, the colour palette shouldn’t be too extensive, in the sense that you shouldn’t be using too many shades. This can be challenging for the eye to grasp. Basically, the colour palette should be remarkable without being too much. Balance is the key.

8. Creating a Timeless, Cohesive Website That Communicates With Your Audience

When it comes to the question of what is brand identity, we cannot miss mentioning the importance of building a website that suits the overall feel and vibe of the brand. Essentially, your website should incorporate all the important information your customers should get if they intend to choose your product or services.

PureMatte Website Design and Development

Creating a website allows you to provide more information than you normally would on your social media account, for instance. But this doesn’t mean that you should have unedited bulks of information that are a drag to skim. You should, of course, have an about us section, which should enlist a type of biography that gives insight into the motivation behind establishing the brand.

Authenticity is another critical element. Although we outlined that you should study what your competition is doing right, this doesn’t mean you should copy paste the approach of other companies. Your focus should be on finding your voice, as this will be associated with your brand’s identity.

At the same time, you might think of your website as a kind of portfolio that is open to the entire world to analyse, if you want. You might also see your website as an open business card, or a kind of resume. Your website can be many things, the key is to organise it in a smart, clean way so that the information is easy to scan. Basically, potential customers should easily find the information they are looking for. This is an essential ground rule to abide by.

In Conclusion

Developing your brand’s identity is not an easy thing to do, especially considering that we live in a world where online content seems to be oversaturated. In spite of this, it is primordial to build your brand’s identity, find your voice and do it in an authentic manner. That’s what’s all about.

There’s no one-size-fits-all type of answer to the question what is a brand identity? Ultimately, it is a combination of elements that characterise your brand, your activity, your approach, what you intend to do in your domain of expertise. We hope that this guide has addressed some of the questions you had on the topic and the steps that you should follow to develop an authentic brand image.

Make sure you are cohesive and consistent – this applies when it comes to the content you post on social media and your website, as well as the aesthetic visual you promote. On a final note, stay true to who you are – communicate with your target audience, consider what your customers expect from you and don’t stress over the latest tips and tricks popular on Google.

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