We help courageous leaders to discover how their awareness, resilience, and vulnerability can create more fulfilling and sustainable growth.

From our early beginnings we have been passionate about the process of positive, continuous change and the impact it has on business and those connected to it.

Now more than ever we see the need for greater focus on ‘why’ founders are in business in the first place and how that manifests into positive outcomes.

Our focus is on three key areas that we believe define the potential success of any organisation and will enable leaders to meet their own goals and support the goals of their teams.

Leadership: Redefining leadership.

We believe that the core of any successful business is leadership; engaged, fulfilled and focused leadership. We work alongside leaders to understand what they want from their business, what drives them and how they can develop a greater connection to outcomes.

Strategy: Creating a fulfilling journey.

Once you understand why you are in business and what drives you we work with you to create that pathway to meeting your goals and the goals of the business. Great minds and missions need simple, clear plans to get there. Calm the chaos and focus on the actions.

Brand Strategy: Authentic stories

Any great mission creates a story, something that people can connect with and belong too for you, your team, your customers and beyond. Rather than creating stories just to sell, we help you create stories to connect.

When you combine these three key pillars you align to create a greater sense of direction that can help you overcome any barrier and create a business that can be profitable, purposeful and above all fulfilling.
We are Waking Giants.
Grow together

To grow together we must be aware and give. Our family, friends workmates and clients.

Make it happen

Talk is cheap, get shit done.

Ditch the baggage

What got us here won’t get us where we are going.


Meet the Waking Giants Family.

Grant Difford - About Waking Giants

Grant Difford

CEO & Head of Client Strategy

Grant is a passionate advocate for developing people and leaders through leadership, brand strategy and strategy implementation. He founded Waking Giants on the belief that there is potential in everyone and every business that can be unlocked.

Paul Sills - About Waking Giants

Paul Sills

Director + Head of Human Potential

Paul brings diverse experience including law, human behaviour, habit formation and human potential. Having coached and directed many large scale businesses at board level he brings a wealth of experience.

Cam Wilkes - About Waking Giants

Cam Wilkes

Head of Digital Growth

As Head of Digital Growth, Cam’s digital strategy and execution expertise drive online growth for Waking Giants and its clients. Through online funnels and conversion process, Cam and the digital team strategise, generate, and optimise online experiences.

Nat Kravtsun - About Waking Giants

Nat Kravtsun

Digital Producer

Nat is our “Digital Guru” with the primary area of experience in digital campaign development & setup, SEO and conversion optimisation, and the data analysis. Nat is also passionate about photography, hiking and exploring new places.

Amy Difford - About Waking Giants

Amy Difford

Employee Engagement & Events

Amy’s primary area of focus is turning purpose, value and culture into experiences, incentives and creating the unexpected for you and your team.

Bianca Gear - About Waking Giants

Bianca Gear

Executive Assistant

Bianca is our go to when it just needs doing. Managing a well oiled machine through the development of internal process. She has a passion for working with clients, suppliers and our team to make it happen and create delight.