Time moves on. Language changes. Culture evolves. Technology disrupts. And new industries emerge as others become obsolete – growth is a choice.
It’s both an exciting and volatile time to be in business – who would have thought such a trusted and established business like Dick Smith could face such challenges or that the Taxi industry would encounter such rapid and innovative competition?
Uber has been brilliant at changing the language to benefit their business and cause: they don’t talk about being a taxi firm but a technology company, their drivers aren’t employees but partners who run their own schedules and pay their own income and GST taxes. A change of language is one of the most powerful tools in a companies’ depository and goes far beyond ‘marketing-speak’.
In the past by Waking Giants labelled ourselves around the creative outcomes that guided growth for our clients. But this was always peripheral to the central question around purpose and growth: where do you want to be in 5 years’ time and how can we help you get there? Having walked hand-in-hand with many clients on their path to a better future we know where the real value lies: enabling businesses to identify opportunities to become more efficient, more focused, and more profitable. This is where we now sit, using a pragmatic approach and the application of design thinking to develop a cohesive strategy and implement each step. Ultimately, our vision is to design your growth.