1. Do Some Research
Research is crucial when naming your business. Remember the brand name tells the whole story of the business distilled into one or two words. In 1995, Adidas and Reebok were battling for popularity among 18 to 34-year-old females. In the process of searching for a name for their products, Reebok named its sneaker line “Incubus”. Apparently, Incubus means a mythical demon who engages in sex with women while they sleep. The mistake went unnoticed for a year before Reebok had to pull out all the 53,000 pairs of $57.99 shoes from the market. If these guys only took some basic steps it would have saved them a few dollars.
- Google your ideas – quickly you will see what is already out there
- Check social media
- Understand what your name means in your market(s)
2. Be Smart
A business name has a value that goes beyond choosing a word you like for the sake of branding. You must take into consideration the legal perspective alongside search engine compatibility when choosing a name. Take a list of names and filter them while you consider their compatibility with the search engines. Use Google to gauge the common stream visibility of a word or a phrase. There are many free Trademark search tools available in each country which will alert you to any impending issues before you spend your investment on a lawyer only to find out you can’t register it.
3. Know Your Audience
Even if it takes you a while, you need to study your audience so that you choose a name that will resonate with the intended customers. Think about the behaviour and preference of the people you want to attract. Think about what they value and the things that appeal to them most. Choose a name that resonates with their culture and moral standards, and uses a language that they all understand.
Share this Image On Your Site