Authentic Leadership: 6 Myths That Hold Leaders Back – Waking Giants

What is authentic leadership?

It would seem that we need a label for everything, this being one of the silliest if you ask me. In simple terms, authentic leadership is about actually giving a crap about your team, the people that help YOU achieve YOUR goals.

Well maybe there a bit more to it than that, let me explain…

While we think leadership comes in the simplest form of looking after a group of people working towards a common goal, it does get a little trickier as it is deeply connected to your ability to assess yourself.

I don’t know about you, but I think I am an awesome and authentic leader 24/7! Um, not true, in fact, that is the opposite of authentic leadership.

By uttering those very words, you miss the key ingredients of what will truly make you a great leader; awareness, humility, dropping the ego and the ability to serve.

Oh, and that BIG ONE, vulnerability. Yup, getting it all out there and sharing your soul. Maybe not all of it, no one wants to get to know you that much.

In my experience, the biggest challenge for leaders in all forms and styles is their inability to separate the concepts of weakness and vulnerability.

When we break them down, they are both inherently human traits, after all, leaders are human too… aren’t they?

To be so self-aware that you are prepared to identify and understand your weaknesses is the biggest step in moving towards being a vulnerable and potentially great leader.

Leadership myths that hold us back:

  1. I am not allowed to show weakness
  2. I must have all the answers
  3. I can’t be a leader I am not good with people
  4. I am important
  5. I am already a good leader
  6. I need to be fearless…

What a load of rubbish. I’ll tell you why and we can get to the bones of the authentic leadership style.

1. I am not allowed to show weakness

My first question would be why? Are you perfect, do you people think you are perfect… even your family don’t think that you are perfect so let’s get over ourselves and move on.

Our ability as humans to punish ourselves is extraordinary. We let the imposter complex that many leaders have and stop us from stepping into the leadership role fully.

None of us was born with any knowledge or expertise. Leadership is a path of continued learning from the day you step up into the role to the day you decide you no longer what to positively influence another person.

Yup the job is never-ending and once you think you have cracked it you will be delivered a lesson that challenges you to your very core.

To focus on your strengths and identify your weaknesses is important, but the next decision is critical. What to do about it.

You have two options; one is to educate yourself and plug that gap, the other is to find someone better than you at your weakness, so you don’t spend any time on it at all.

This leads me into the next myth…

2. I must have all the answers

Let’s not beat around the bush here. YOU ARE WRONG.

I don’t want to break your fragile ego but let’s be serious. Even Google doesn’t know everything.

There has never been a great leader that knew everything they needed to create the outcome they desired. Why do you think that some of the most successful people to grace the planet had a group of trusted advisors?

Your job as a leader is to create an environment where you enable your team to create the answers alongside you and for you.

One thing that many leaders have is a full complement of decisions they need to be making daily and to make them all with all angles considered is just not possible.

The ability to create a team around you that trusts you and you trust gives you the ability not to need all of the answers.

Richard Branson claims that one of his greatest skills is identifying people that are better than him to run his 400 plus companies.

His role as a leader in the Virgin Group is to constantly be pushing what is possible and then finding those that agree and want to be part of the solution.

3. I can’t be a leader I’m not good with people

Your job as an authentic leader is not to be this warm fuzzy caricature of yourself. It is to create a vision that people want to be part of.

Steve Jobs was well-known for being a tyrant and incredibly hard to work with and for, but he is arguably one of the greatest commercial leaders of all time.

His unwavering passion for design and perfection drove people mad. But look what it achieved, one of the most innovative and valuable brands in modern times.

I‘m sure not everyone liked him or even respected him, but he was an authentic leader with a vision so strong, he was prepared to throw all the rules out of the window and create a new set for Apple.

4. I am important

Well kind of. Sometimes. Remember you may be the one leading, it doesn’t mean you are MORE important, it means you have a different set of responsibilities compared to others.

Also, being a leader, you are responsible for seeing round corners, into the future, knowing the unknown and loving every minute of it.

What is important is how you use your position to influence others, because power corrupts. As an authentic leader, you should be driven by the vision of doing something bigger than yourself, serving others no matter what, to live your life in service.

Yes, you are important, but so are those around you and it’s down to you to decide how you want to use that influence, for impact or ego.

5. I am already a good leader

Maybe you are. But can you become better? A key characteristic of any GREAT leader is their ability to develop resilience through their actions.

You see authentic leaders don’t expect their teams to do anything they wouldn’t be comfortable or capable of doing themselves. Not in a technical sense, but more practically.

If you expect your team to self-educate, then so should you, not only in your craft but as a leader. Yes get stuck into formal learning, but leadership is done on the job, with people taking action.

The more you step into the fold you more you learn. Your awareness in every situation will, over time, enable you to develop critical leadership skills that compound and in turn make you a better leader both now and in the future.

Here’s a simple exercise; when you do your staff reviews and catch-ups, ask them what YOU can do better.

Simple huh? As a leader, our job is not just to appraise others and provide feedback so they can grow. But for them to be able to tell us where we need to improve.

If you have that open dialogue with every direct report and everyone you interact within the organisation, you can build deeper trust and connection… but only if you act upon the information provided. (Guess what, some of it you might not like!)

6. I need to be fearless

Here we go again. You and your ego. If you were fearless then how are your team going to trust you won’t do something dumb?

Rather than being fearless, how about having a growth mindset rather than a fixed mindset?

Simply put, you accept that there will be both opportunities and threats, but equally you accept they CAN be overcome with the right thinking, collaboration and action.

Yes take risks, but ensure you know how big they are, the impact they might have and what that means to all involved.

Brené Brown talks about the future belonging to the brave.

Being brave means stepping outside your comfort zone and leading your team through the unknown, being fearless means you don’t consider the consequences of your actions.

While the myths can be dispelled they can also be rationalised against the way we often lead, through our ego and our perception of power.

Authentic leadership is a gift that allows you to share the journey with your team, your clients and anyone else that you influence in your role.

It also enables you to be a single version of yourself, never switching hats between your executive colleagues, your shareholders, your staff or your family.

You become aware that there is only one version of you and that you create that best self, based on your values and your mission in your personal life and in business.

The real magic of in being an authentic leader is the ability to be human and to treat others as you would want to be treated.

It doesn’t mean you won’t get it wrong as you are using all of your human traits in a variety of situations to create a fair and positive outcome for all.

Conclusion

This style of leadership enables you to ignore all the generalised myths that I have outlined above and be yourself, be present and deliver a true experience that can drive your brand, vision and your people forward.

Authentic leadership is not a recipe for being liked, it is the ability to maintain a true version of yourself while leading others through the known and the unknown.

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Contact Waking Giants.

If you want the advantage of purposeful strategy within your business, get in touch today.

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5 Of The Best Leadership Coaching Tools For Business Leaders

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To begin with, let us try to understand how coaching emanated in the management of businesses.

Not that long ago, good leadership was measured by how effective a person’s management skills were.

If one could perform well and deliver the expected outcomes, objectives were satisfied and boxes were ticked. This continuous job cycle resulted in managers directing their teams on how and what they needed to do.

As times have changed, leadership styles have also evolved. Fortunately, previous “command-and-control” practice has been shifting to a more collaborative and supportive working relationship among leaders and team members.

Leadership coaching is continuously gaining momentum, with a preference for developing leaders as coaches more than mere managers.

In this digital age, there is a vast array of tools that aid in everyday business affairs.
Below are the best leadership coaching tools you can utilize as a business leader.

1. The Wheel of Life

What are the life aspects that are relevant to you?

In these busy and uncertain times, this simple but effective tool allows you to self-reflect on the most significant and impactful dimensions of your life. You would have to identify six to eight areas in your life that you regard as vital to you.

Creating the dimensions can be done in several ways – through the roles you play in life, the areas in your life that matter to you, or a combination of these two. The roles you play may include you as a child, parent, daughter/son, husband/wife, friend, colleague, sports enthusiast, etc.

While an example of the areas that matter to you may be education, career, family, public service, financial freedom, artistic expression, pleasure, etc.

After identifying these dimensions, write them on a wheel and assess each area by rating them (from 0-10, 10 receiving the most attention) based on your current state.

Leadership Coaching Tools - Wheel of Life

Now, connect these areas by a line and consider whether your life wheel looks balanced.

However, having a balanced wheel, or a balanced life does not mean getting 5s in all aspects since these may change based on the circumstances at a given time.

Think of your ideal level of attention to be given to the dimensions you identified and plot them too on your life wheel.

How can you attain the ideal scenario?

What are the steps you need to take to reach it and have a meaningful, balanced life?

References:

https://positivepsychology.com/coaching-tools-examples-assessments/

https://www.mindtools.com/pages/article/newHTE_93.htm

2. Visualization

What do you want to achieve?

This technique is primarily practiced by athletes due to the immense power it attracts. By visualizing or forming a picture of something or someone in your mind, you can focus on the more essential aspects of a competition, a project, or an event that is winning.

Eliminating distractions such as anxiety, fear, confusion, or disappointment is a must to increase confidence and achieve your goals.

The initial step is to decide on your goal or what you want.

Then, picture yourself at that scene as clearly and more detailed as you can.

The key is to be more specific to feel it and to savor the moment.

Finally, imagine the succeeding steps you must take for you to arrive at that moment.

References:

https://dictionary.cambridge.org/us/dictionary/english/visualization

https://positivepsychology.com/coaching-tools-examples-assessments/

https://www.mindtools.com/pages/article/newHTE_81.htm

3. Mood Meter

How are you feeling today?

It is perceived that to be effective in leading, you must be aware of your emotions.

Recognizing feelings such as being surprised, motivated, restful, and fulfilled vs. stressed, worried, discouraged, and bored allows us to understand and regulate the pleasant and the unpleasant emotions.

The circumplex model of effect, which illustrates a four-quadrant dimension of emotions categorized as pleasant or unpleasant and activation or deactivation, helps us assess our feelings and hopefully control the unpleasant ones.

Leadership Tools - Mood Meter

By acknowledging where you are on the mood meter, you can think deeper about what made you feel that way.

This can help you label your feeling and allow you to express them while being mindful of how that expression turns out (positive or negative).

You can either find a strategy to maintain or elevate that pleasant feeling or tone down or diminish an unpleasant feeling.

References:

https://hbr.org/podcast/2020/10/why-learning-to-label-your-feelings-makes-you-a-better-leader

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2367156/

https://www.marcbrackett.com/the-colors-of-our-emotions/

4. GROW Model

What are you willing to do to GROW?

As we know, a leader’s primary function is to create a goal and take steps to achieve them. This leadership coaching tool puts it at a higher level when it comes to goal setting.

It establishes the:

Goals or aspirations

Reality or current obstacles/challenges

Options based on strengths and resources

Way forward considering accountability and what when, by whom, plus the will to execute.

As with any other goal or task, clarity propels the direction to its the desired outcome.

If this change aims to bring a culture change, the reality is not everyone will be pleased.

This is where strengths must be explored while deeply involving its people.

With this tool, leaders, and their members, are empowered to strategize and find opportunities to bring about solutions.

In addition, the willingness to do whatever it takes to achieve the stated goal is also crucial.

The way forward is not a walk in the park, however, with commitment and accountability in place, the probability of reaching success is boosted.

References:

https://positivepsychology.com/grow-coaching-model/

https://www.ijrbsm.org/papers/v4-i9/5.pdf

5. Pareto Principle

What can you achieve more by doing less?

leadership coaching tools Pareto Principle

You might have heard of the 80/20 Rule countless times in management, and you may have wondered what its relevance is in your everyday affairs?

The Pareto Principle states that 80% of consequences (outputs) come from 20% of the causes (inputs).

As business leaders, if you can produce 80% benefits from 20% of the work, you should focus on the tasks that will require a high impact from a low input.

Initially, you need to list all problems (based on importance) which you need to resolve.

Then, by the identification of the root cause or why these problems arose.

Next, score each problem based on the importance level you set.

For example, if you seek to improve profits, these problems may be rated by the cost of a product, etc.

Once you have scored the problems, they need to be grouped based on the similarity of their root cause, such as lack of manpower.

Finally, the scores for each group must be added.

The group that garners the highest score must receive the highest priority, while the lowest rating must have a lower priority.

By focusing on the highest-scoring problem with the highest payoff, you are saving your energy and resources.

This can, in turn, facilitate increasing the company’s productivity and profitability.

References:

https://www.investopedia.com/terms/p/paretoprinciple.asp

https://www.mindtools.com/pages/article/newTED_01.htm

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Time to take action.

Our approach to leadership focuses on the core need of the person or the team – understanding the current leadership strengths and weaknesses or looking for future capability needs.

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The Leadership Toolbox

Are you in a growth phase and need to develop your leadership skills?

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Leadership Coaching

Are you overwhelmed with your current leadership commitments?

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If you want the advantage of purposeful strategy within your business, get in touch today.

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Vulnerability And Leadership – Waking Giants

Vulnerability is a critical component of modern leadership, yet we still see this as a weakness and not a strength.

Leadership is never easy. It can be especially challenging when you feel like you’re constantly on display and everyone is watching your every move. In those moments, it’s tempting to try to put on a tough facade and project an image of strength. But that’s not real leadership.

The most effective leaders are the ones who are vulnerable and authentic; they show their weaknesses and share their fears. When you allow yourself to be vulnerable, you create a space for others to do the same, and that creates connection and community. Vulnerability is essential for building relationships of trust, which is key for successful leadership. So don’t be afraid to let your guard down – it just might make you a better leader.

Vulnerability in leadership is the willingness to put ourselves in situations where we could potentially fail or be rejected. And it is the courage to show our true selves to the world, even when we are afraid of what others might think or say. Leadership expert Brené Brown has spent years studying vulnerability, and she has found that it is the key to success in both our personal and professional lives. Brown says that “vulnerability is not weakness; it’s our greatest measure of courage.” When we are willing to be vulnerable, we are also more likely to be successful.

So why is vulnerability often seen as a negative trait? Brown says that it’s because we live in a culture that prizes perfection and denies the reality of our humanity. We are taught to believe that we should never make mistakes and that any sign of weakness is unacceptable. This puts a tremendous amount of pressure on all of us to always appear strong and in control. But the truth is, no one is perfect. And when we try to pretend that we are, we only end up feeling more alone, isolated and disconnected from others.

When leaders are willing to be vulnerable, they model this behaviour to their team members and create an environment where it is safe to take risks. This leads to increased creativity and innovation, as well as stronger relationships. So if you want to be a successful leader, start by being vulnerable. It may feel counterintuitive, but it is the key to unlocking your true potential.

How can you embrace vulnerability to become a more effective leader?

The vulnerability may not seem like an essential quality for a leader, but in fact, it can be incredibly helpful in building trust and developing relationships. When you are open about your weaknesses and fears, it shows that you are human and that you don’t have all the answers.

This vulnerability can help to create a sense of connection with those you are leading, and it can also encourage others to be open and honest with you. In addition, vulnerability can also be a source of strength. By admitting that you don’t have all the answers, you are more likely to seek out advice and input from others. This allows you to make better decisions and learn from your mistakes. So embrace vulnerability and let it make you a more effective leader.

Vulnerability And Leadership

How can you be more vulnerable in your own life, both professionally and personally?

To grow and develop, both professionally and personally, it is important to be vulnerable. This means being open to new experiences and ideas, and taking risks even when there is a possibility of failure. When we allow ourselves to be vulnerable, we open up the possibility for growth and change.

However, vulnerability can also be difficult and scary. It requires us to step outside of our comfort zones and face our fears. But vulnerability is also an essential part of being human, and it is through vulnerability that we develop our deepest connections with others. So next time you are feeling scared or resistant to change, think about how being vulnerable could lead to something beautiful.

How can you create a safe space for others to be vulnerable around you?

When we open up and share our vulnerability with others, we are taking a risk. We are exposing a part of ourselves that is usually hidden, and we are trusting that the other person will not use this information against us. Creating a safe space for others to be vulnerable around you involves creating an environment where people feel respected and valued. This means speaking kindly and listening with empathy.

It also means setting boundaries and being clear about what is and is not acceptable behaviour. When we create a safe space for vulnerability, we are opening the door to deeper relationships and more meaningful connections.

Vulnerability And Leadership

What are some tips for overcoming the fear of being vulnerable?

If we are never vulnerable, we will never know the joy of being truly seen and loved. So how can we overcome our fear of vulnerability? Here are a few tips:

1. Acknowledge your fear. The first step is to simply acknowledge that you are afraid of being vulnerable. Once you have acknowledged your fear, you can begin to address it.

2. Identify your triggers. What are the situations or circumstances that make you feel most vulnerable? Once you know what your triggers are, you can begin to work on avoiding or managing them.

3. Challenge your beliefs about vulnerability. Many of us have negative beliefs about vulnerability, such as thinking that it makes us weak or unworthy of love. But these beliefs are not true! Begin to challenge your negative beliefs about vulnerability and replace them with more positive ones.

4. Practice being vulnerable. Take small steps at first, such as sharing your feelings with a trusted friend or loved one. As you get more comfortable with being vulnerable, you can start taking bigger risks.

5. Seek support if needed. If you find that you are struggling to overcome your fear of vulnerability, don’t hesitate to seek professional help from a therapist or counsellor who can provide guidance and support along the way.

Summary:

Being a leader is never easy, especially when you feel like you’re constantly on display and everyone is watching your every move. In those moments, it’s tempting to try to put on a tough facade and project an image of strength. But that’s not real leadership.

Authentic leadership comes from being vulnerable and open with your team. When you share your fears and doubts, you create a space for them to do the same. And that kind of openness builds trust-the essential foundation for any successful team.

Are you ready to be more authentic and vulnerable as a leader? Check out our Leadership Toolbox for tips and resources on how to get started.

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Where Does Humanity Live Within Your Digital Strategy?

Grant Difford explains why it’s a good time to audit your business’s digital strategy – to ensure it supports and enhances humanity, rather than removes it.

At the ripe old age of 40, I have had the privilege of living life pre- and post-Internet. But it’s only recently that I have become aware of its impact on the way we now live.

Over the past few months we have been thrown into the unknown – not just in technology, but in every aspect of our lives – creating unprecedented levels of anxiety as we come to grips with the fragility of the way we live and how quickly it can come undone.

Many parents will probably identify with the fact that the most enlightening lockdown experience for me was the adoption of technology by my seven-year-old daughter. We did the working from home thing fairly easily for our business, including setting up a workstation for my daughter to get involved with the day-to-day of running a business in lockdown.

At first, she took a tentative approach to the blended learning between digital resources and printed worksheets. But as the weeks rolled by her ability to access, download and deliver seamlessly between the digital and real-world was amazing.

I can’t imagine I was so adaptable in the early days of my exposure to the Internet and technology.

This is where the rubber hits the road for me; when we look at the way businesses need to look at their digital strategy and we embrace the ‘new normal’, where does humanity sit in our decision making.

Depending on where you sit in the past few months and the part that technology has played, you might be a bit concerned. However, that’s not the case with Zoom right now, who’ve been the recipients of the most extraordinary uplift in demand for their product – albeit mostly for free. The company allegedly lifted their user base from 30 million to 200 million in a matter of weeks.

That’s great for Zoom, and clearly Zoom has been a piece of technology that has kept many people connected to family and colleagues – while out in the real world we were trying to figure out exactly how this was all going to play out!

Then along came all of the articles and courses on how to use Zoom effectively for remote working, including the crying child in the background and the barking dog wanting to be let out. But just as quickly the articles changed to the impact of being in relentless Zoom meetings for what seemed to be needless meetings and wellbeing check-ins, as well as the technology’s impact on wellbeing and productivity.

Don’t even get me started on the role the big brands played when it came to communicating through their advertising, clunky chatbots, and poorly crafted email communications.

You see, for me, these are just all tools and they only work if they are contextual and ultimately enhance human connection and the ability to communicate.

In one very poor experience with a significant telco, I wanted a number for their local store. Simple, you would think? Nope.

Their automated service didn’t provide that option, so I went to Facebook, to their chatbot. The bot didn’t understand my request and after several attempts to ‘game the tool’ it gave up on me and sent me to another messenger tool. It all appeared pre-programmed to waste my time with dumb questions in what seemed to be a sales strategy from the ‘80s.

This is where I became rather childish – copy and pasting the question over and over to try and get a simple response, a phone number to speak to a human (yes, you heard me, in these times of digital connection I wanted to speak to an actual human. This is where it all breaks down for me).

We have these incredible tools in all aspects of our lives, and in some cases they enhance life; they make life easier, cheaper and more efficient. But so many companies get so obsessed with the technology they lose sight of the end goal: serving their customers.

“Taking away the human element from your digital strategy takes away the very thing that will create loyalty and opportunity – real connection.”

Human cravings

When it came time to decide whether we were going to return to our office, for myself and my team it was an overwhelming ‘Yes!’ Not because it was easier for us all, but the fact is, we missed each other and we craved human interaction – those moments that spark a conversation, and sending an email to prompt a colleague to jump on Zoom to chat just didn’t deliver.

Or those bump moments and whiteboard sessions that yield the ‘ahah’ moments that only humans – in physical presence – can create.

So, what has this got to do with your digital strategy and humanity?

Well, it’s pretty simple. In every single part of your business, no matter how big or small, your team, suppliers and customers will be interacting with some sort of technology enhancement that is there to create efficiencies and make life easier.

But it’s not the technology that needs the most attention; it’s the way it impacts on the user’s life, the humans. Because taking away the human element from your digital strategy takes away the very thing that will create loyalty and opportunity – real connection.

Digital strategy audit

So, as you move through the ‘new normal’, or whatever label we are using today, take a moment to take a quick audit of your digital strategy, and how it does indeed support and enhance humanity rather than remove it:

  1. Does your campaign speak to your audience as humans, not data points?
  2. Do your internal digital tools encourage or discourage innovation and creativity, or does it reduce your staff to input agents?
  3. Will a Zoom meeting suffice or, to give real value to the relationship, will meeting in person build a greater connection?
  4. Does your technology provide value at all points of the digital relationship?
  5. Do you believe that a bot will give a greater customer experience than a well-trained and engaged person?
  6. Does your digital strategy take into account the addictive, and therefore dangerous, nature of some platforms and therefore put your customers at risk?

Don’t get me wrong I am a huge fan of the role that technology plays in our lives and the privileges that it gives us. But let’s not lose sight of the lessons that should have been learned over the past few months – that our unique ability to connect on a human level should not be underestimated or undervalued just because technology can do it cheaper and quicker.

Once we lose sight of that, we lose sight of what humanity is. People.

Originally published in NZ Business Magazine.

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The 7 Key Elements Of A Stimulating Strategic Plan

As a business leader, you probably participated in or even spearheaded your company’s yearly planning event. How did it take off? Was it a one-time big-time activity that allowed you to produce brilliant and creative targets for the upcoming years that got shelved and forgotten?

 

Strategic planning is a crucial business practice that aligns your team to a single plan and guides you, as a leader, in decision making, gearing you up for success. This endeavor generates a working document, known as your strategic plan, which contains a roadmap for the direction of your company.

 

Before we dig deeper into the essential components of a strategic plan, we need to ensure we’re doing it for the right reasons and not just because it’s an awesome “buzzword.” We also need to know how to create a strategic plan properly.

 

As every goal entails a plan to determine the steps you must take to achieve it, you need a strategic plan to direct your efforts towards realizing your business goals, whatever they are.

 

At its heart, a strategic plan helps you identify the following aspects of your business:

 

Destination – Where do you want to take your business?

 

Baseline – Where are you now?

 

Journey – How you’ll get to your destination?

 

Checkpoints – How you’ll know you’re on the right track?

 

One of the main functions that you, as the leader in your business, need to undertake is that of the company’s figurehead and strategist.

 

By now, you’ve hopefully learned to step back from the daily routine of business and conduct frequent status checks to determine whether or not the business is heading in the right direction.

 

Your strategic plan will come in handy during these times.

 

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Here are the 7 key elements which you need to establish a stimulating strategic plan.

  1. Vision statement

How do you see your company in a perfect world or in your ideal scenario?

Your vision statement translates how you envision your firm despite any business risks within the environment it operates. Though far-reaching, what is the ultimate target that your company strives to achieve? Your vision serves as your compass, directing you to your chosen destination.

For IKEA, its vision statement is, “To create a better everyday life for the many people.” While Amazon’s vision is “To be Earth’s most customer-centric company.”

You can start by identifying what impact you’d want to leave on your customers or humanity in general. Your vision must have a certain depth but be simple enough for everyone to understand.

It should also convey your aspiration, what you believe in, and your strategy.

Elements of A Stimulating Strategic Plan

2. Mission statement

If your vision describes your desired destination, your mission emphasizes your journey to where you want to be. It also reveals why your company exists, what makes you memorable, and how you engage your prospects through your products or services.

McDonald’s boasts of its mission, ‘To make delicious feel-good moments easy for everyone.’ So, likewise, our mission here in Waking Giants is ‘To make leadership and strategy easy,’ as we help you, great leaders, create clear and focused strategies for success.

By focusing on your mission, you move closer to reaching your vision. In addition, with a compelling mission, you get to narrow down your options or widen them.

3. Core values

What does your company stand for?

Your core values uphold your beliefs and principles that support reaching your vision and mission.

Google’s philosophy is not just displayed on its page; its core values are discussed concretely, with specific examples. Below are the ten things they uphold.

i. Focus on the user, and all else will follow.

ii. It’s best to do one thing well.

iii. Fast is better than slow.

iv. Democracy on the web works.

v. You don’t need to be at your desk to need an answer.

vi. You can make money without doing evil.

vii. There’s always more information out there.

viii. The need for information crosses all borders.

ix. You can be serious without a suit.

x. Great isn’t good enough.

4. SWOT analysis

Performing a reversed SWOT analysis (Strengths-Weaknesses-Opportunities-Threats) allows you to assess the factors that may affect your business.

By initially scanning your external environment’s Opportunities and Threats, you discover opportunities you can tap into and benefit from while equipping your company to counter the threats or challenges you might face.

Then looking into your internal environment’s Strengths and Weaknesses, you can establish a strategy that highlights your strengths, making you stand out from your competitors. Knowing your weaknesses lets you minimize the risk by managing them.

A SWOT analysis is an essential tool that leaders utilize to position their companies better and successfully compete in the market.

Stimulating Strategic Plan

5. Long-term objectives

Since your vision may seem like a long shot, creating long-term objectives spanning from three to five, even 10n years on the horizon, makes it clearer, more realistic, and obtainable.

It can be stated as – to increase profits, expand your operations, or strengthen your position in your business location. These should be specific in regards to both time and size of the objective.

Interpreting long-term objectives as milestones tied with your vision and mission statements guides your operations through a prolonged perspective.

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6. Short-term goals

Your long-term ambition must be further expounded into short-term goals. These goals translate into three months and annual targets to be simple and more attainable. By setting your annual targets into SMART goals – Simple, Measurable, Attainable, Realistic, and Time-Bound, your long-term objective becomes closer.

SMART goals also encourage transparency and alignment, showing how they were created and will be fulfilled in the organization.

7. Action plans

Also known as initiatives or activities, action plans detail how you accomplish short-term goals. The particulars depend on your targets’ complexity and the flexibility you’re granting your team members.

The bottom line is that your team must clearly understand your strategic plan through the initiatives lined up to fulfill your goals. Though getting too detailed limits the freedom of your members, a clear and specific strategic plan promotes transparency and accountability regarding what needs to be done, the timelines, and the team members responsible for it.

Crafting a strategic plan should not be considered ‘the end.’ Instead, it is just the beginning of something extraordinary for your company, and you should ensure your ideas are well-executed through regular review, performing adjustments when necessary.

A strategic plan can drive your business to the exciting and innovative venture you strive for when properly implemented.

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Business Coaching Case Study: Realise Your Potential

When you have been in an industry for a long time, it is easy to assume that the way things are done is how they should be done. This applies to so many different businesses that operate under industry legacy models.

One of our clients decided that change was required as his industry had become a red ocean of small providers, making small margins and driving prices down.

Having identified that it wasn’t the product that was the value add but the creativity, strategy and logistics, he set about redefining how he operated and positioned the business.

This was a fairly straightforward task with so much industry knowledge, but there was a catch. He wanted to level up his stake in the market and the types of customers he was able to acquire. Like many businesses, he was winging it and doing a good job,

That’s when he reached out to us, wanting to know more about how he could develop a more purposeful approach to his strategic planning. We managed to identify a few things through an initial discovery process that enabled him to see how the strategy could play a significant part in his growth as a leader and the business.

  1. There was a strong value proposition that the market didn’t understand
  2. He had so much talent in the business, but it wasn’t entirely focused on core strengths
  3. International research provided new business model options and market validation
  4. The resource was stretched, and there was a clear strategy to grow the team
  5. International expansion was a potential, but no idea how to implement that strategy
  6. The owner felt that their ‘superpowers’ were being stifled by the day to day, therefore not feeling fulfilled and being able to focus on what they love, sales growth.

By understanding these strategic opportunities, we were able to work with the client to focus on these core areas

  1. Focus on the critical capabilities of the team, including how the owner wanted to lead the business forward
  2. Design and support implementing a rolling strategic plan that he could follow and deliver massive action on
  3. Support the development of the business’s resources and how to grow future capability
  4. Develop a highly focused marketing strategy that aligns directly with the overall business strategy.

Through this journey, we not only understand how the business works but precisely what the business owner wanted as an outcome for himself and his family. We were also able to develop several strategies and provide implementation support to ensure the ideas saw the light of day.

This is another example of a clever, successful and highly profitable business seeking outside support to challenge their status quo to ensure that they leave nothing on the table and lead the market their way.

Do you believe you are leaving opportunities on the table and need help identifying your core capability and growth strategy?

(Our case studies are anonymous due to the impact the changes make on the business, those involved and how the market responds. We pride ourselves on our confidentiality and integrity when developing life-changing business strategies through our strategic coaching).

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Contact Waking Giants.

If you want the advantage of purposeful strategy within your business, get in touch today.

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8 Lessons To Grow Your Business – Waking Giants

Don’t wait until 1st Jan to decide how you are going to grow your business.

It’s that time of year where we all crave a break with friends and family. A time to overindulge and de-stress, but could it be a time for significant growth for you and your business?

For me it feels like the last drops of energy should be used to get ready for the New Year rather than wind right down to a stop. Now, this is a very personal point of view as I am feeling the wear and tear off a huge year of learning, experiences, wins, and failures too.

If I use the old cliché – It’s a marathon, not a sprint – that’s what this year has felt like. Taking small steps moving constantly forward towards key goals and outcomes I have planned. So how will I use that to change what I do in 2020?

Let’s be honest when the clock turns midnight on New Years’s Eve we don’t suddenly recharge and erase our previous 12 months of baggage, good and bad. I almost feel like we should see the change as a constant that we run through it rather than a blank piece of paper that we can fill up with all the things that we didn’t do last year.

What miracle will happen on 1 January each year that will propel you to untold riches and happiness that couldn’t happen on the 31st of December?

Why will your gym membership work this year, giving up alcohol and that global domination if I just wish it to?

Be honest with yourself – it won’t. Things only change when action is taken. An action is simply stopping or starting something, at any time… any time… let me repeat.

Our fascination with social programming and habits leads us to delay the very things we should be doing today, until tomorrow, or Monday (the start of a new week… because that is somehow more effective?!?) or 1 Jan each year.

If you follow any of the current gurus and social narrators such as Gary Vee or Tony Robbins, view every third post on Instagram by a copycat motivational speaker – you should already know that you should start every single day like you mean business.

So if you do mean business, then start today…

Rather than think of New Year’s Resolutions, think about what you are able to achieve every day by asking yourself these two questions:

  • What can I stop doing to improve my situation?
  • What can I start doing to improve my situation?

STOP – Worrying what others are doing

One of the biggest lessons I have learned in the past 12 months and something I practice every day. I allowed the actions and influence of others to dictate my actions and thoughts. When you think about it this is insanity.

In business, we are taught to watch the competition and react to them. For me, Uber and Airbnb have taught us to focus on the market and innovation far more than the competition. Let the competition spend their time and energy on watching you while you accelerate away. The only thing you need to watch is where your audience is.

STOP – Thinking to grow you need bums on seats in an office

One of the biggest challenges of growing your business is people. Not enough can’t grow, too many you have high salary costs. There is no right or wrong answer as every business will know their own needs. But the assumption that more people equals growth is a fallacy. Automation technology and SAAS products that cost a few dollars per month give business owners infinite growth opportunities to grow anywhere at any time.

Ask yourself how you want to grow versus how you need to grow and choose your own path. We have chosen to reduce our team and client base, but also to meet a different client need. A focus on value and not volume. (Which can also be scaled).

STOP – Thinking you need the next big thing to be successful

If you read any form of a business website or blog it will be filled with the next big thing, and boy when they arrive they take the world by storm. But for every 1 that succeeds there are 10,000 that fail because they are trying to be Airbnb or Instagram. They exist, it’s done.. move on. Find the thing that you can solve – that’s where the success lies.

If you consider how many tasks fill your day and how many you think you can achieve you suddenly have an abundance of everyday challenges that you may be able to solve. If you can solve it for many or few it is irrelevant – if you can find an audience that you can solve it for, for the right price, you may just have a business.

STOP – Thinking traditional and start thinking nostalgic

We have witnessed some amazing outcomes with clients this year where we have used both digital marketing and traditional channels to launch products and build audience growth. Yet when we look where we won, it was nostalgia. As generations change and evolve parents and grandparents pass on their loves and memories to their young families. Just look at Lego – a business that you would imagine with technology advances would decline but it has done the exact opposite. It has taken licensing brands to another level, combining new audiences with an ‘old’ product – Harry Potter, Marvel.. the list goes on.

Who do you think wins… everyone! And the best thing is that the price point of Lego is stronger than ever. They have enhanced the value through collaboration and nostalgia. Which provides emotional connection…

Consider what your product or service might mean to your customer – it should either move them or move them forward.

STOP – Telling yourself you can’t do it…

Because that is crap. You may not be able to do it alone, but you can definitely do it. A little like Lego above, you may need to collaborate to increase the value or you need mentoring to increase your confidence in what you are doing. No matter how the recipe looks it can be done. Even when you are down, tired, low, skint and frustrated… you can do it. I learnt this in the biggest way this year: Give Yourself Permission to Succeed

START – Looking after yourself

This year I have been training up to 6 days a week and at a higher intensity than ever before (I am a competitive age-group triathlete). Early on it was hell. Tired and hungry all the time and fighting for time to get it done… within a month I was structuring my day to get the sessions in and the impact on my mental clarity and physical energy was off the charts. Getting home after a long week on a Friday night and running for 90mins was the ultimate test, but I set myself up to succeed because I know I operate better when I am at the peak of fitness.

You don’t have to take up a new sport or take it to the level I did, but treating your body a little more kindly gives you ten times more benefit for all parts of your life compared to taking a holiday for a week once a year and burning out in between. Walk, swim, run, yoga… who cares just move.

START – Social Media… and own it!

For some its a dirty word and the downfall of the human race. Maybe. But for business, it is the untapped resource you cannot ignore. Like anything in business it takes learning, time and hard work, but the benefits to your brand if managed well are significant.

We have been working with two clients over the past 18 months developing a presence and communication channels previously untapped for them both. Both industries lacked serious investment in social, hence our drive to develop and grow our brand in the space. Starting with rich content and a tonne of patience we are seeing a range of results – Quality control, customer feedback, massive website traffic generation, closed business and best of all a greater understanding of our customer personas.

You haven’t missed the boat, the opportunity is still significant and with Google changes impacting on organic search outcomes, more and more potential customers are being reached on social platforms… especially on mobile devices.

START – … well starting….

If you do nothing then nothing happens. Start dreaming big, start making connections, start social media, start building for the future, start asking for help, start disruption, start being noisy, start risking… momentum is everything.

There’s nothing new in here, they are all things that we dismiss each day because we are too busy being busy. Ultimately it is about standing still for a moment at this time of year and asking. ‘Am I really doing what I should be doing right now…’

So rather than saying Happy New Year, I will just say get on with it today!

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Contact Waking Giants.

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11 Examples Of Content Creation For Leaders

It’s all we hear when it comes to creating our online presence. Content. Content. Content. But as we witness on a daily basis, most people are not writers and don’t believe they actually have anything to say, more importantly, why is content creation important for leaders?

If you are a business owner or a CEO a key part of your growth as an individual and company are to share your ideas and concepts, commonly known as thought leadership. It builds trust and generates opportunity.

Over the past 2 years, we have coached several CEOs on their content strategy, specifically for LinkedIn and this has resulted in significant growth in views, followers, and $100ks of new business.

But like all business owners, they are time-poor so they have to employ the most impactful tactics to get results.

When it comes to achieving success with content marketing, business owners need to consider three major factors:

  • Consistency
  • Engagement
  • Diversity

Unfortunately, many business owners get stuck on two of the factors above. They find their publishing rhythm and learn to keep things lively for their audiences by engaging them on social media. Nonetheless, many tend to completely forget about content diversity.

Ignoring diversity is something that usually happens when you discover content that resonates with your audience. For example, let’s say an e-commerce website that sells jewelry hires a young and attractive spokeswoman to introduce new products. The marketing manager notices that videos of the spokeswoman are very well-received, so a decision is made to produce a new video each week; this would go against the content diversity concept.

To avoid getting stuck on a content type, here are 11 examples of content creation to get you started:

1. Cartoons and Comic Strips

11 Examples Of Content Creation For Leaders - Cartoons

Clever drawings that make fun of situations that should be serious but end up being amusing are incredibly effective. What is interesting about comic strips and cartoons is how much of an impact they have when they are related to the B2B world. For example, a cartoon that makes fun of long-winded meetings that get nothing accomplished can be great for a company that delivers office supplies.

2. Visuals & Pictures Do 80% Of The Work

11 Examples Of Content Creation For Leaders - Visuals

Content marketers know that every text article they publish should have at least one picture, and this is due to the fact that most netizens will only click on images. This practice can be elevated to featuring a single eye-catching photo that relates to the brand. For example, a pizza delivery shop can share a digital photo of a pie as it comes out of the oven.

3. Getting Creative With Statistics

11 Examples Of Content Creation For Leaders - Statistics

Share insights that may add value to your customers and educate them. It doesn’t have to be complicated. Keep it eye-catching, funny, and curious… you have so much information that you can share.

4. Notable Quotes

11 Examples Of Content Creation For Leaders - Quotes

This content creation idea is simple yet extremely effective for sharing on social media channels. For example, check out our Instagram.

5. Allegorical Images

11 Examples Of Content Creation For Leaders - Images

Social media netizens enjoy positive and clever reinforcement. Posting the expression “feeling like a box of budgies” with a photo of a nest box filled with fledglings will help to communicate positive thoughts.

6. Short How-To Or Explainer Videos

11 Examples Of Content Creation For Leaders - Explainer Videos

Instagram and Vine are powerful platforms for posting short video content. But think about how you can add value to your audience. For example, to your staff through training, or to your customers by providing insights on how to get the most out of your product. You don’t need to create a Hollywood blockbuster, simply make life a little easier or clearer for everyone.

7. Screenshots

11 Examples Of Content Creation For Leaders - Screen shots

This is another content idea that works amazingly well. For some reason, online audiences respond very well to explanatory screenshots. A mobile app development firm could publish a screenshot of a future project as it is being coded along with notes and explanations.

8. Answering Questions

11 Examples Of Content Creation For Leaders - Questions

The respected social network Quora is great for knowledge-based branding and self-promotion. A financial planning firm that is active in Quora can set their account to post answers directly to WordPress.

9. Infographics

11 Examples Of Content Creation For Leaders - Inforgraphics

Visual representations of data are as old as math tables and maps, but they have always been very effective. Data visualization content is three times more likely to be shared than a text article, and online businesses that regularly post infographics report getting nearly 15% more Web traffic on the day of publishing.

10. Podcasts

11 Examples Of Content Creation For Leaders - Podcasts

In the age of YouTube, many people find it easy to dismiss podcasts as relics from the iPod era; however, marketing analysts report that podcast subscribers tend to become loyal clients and customers. There are two keys to podcast success: production values and distribution channels. Creating quality podcasts is easier said than done, but it can be very rewarding as part of your strategy for brand development.

11. Giving Audiences a Voice

11 Examples Of Content Creation For Leaders - Reviews

Going beyond engagement means jumping into the realm of user-generated content. Testimonials are just a start; strong brands will always have enthusiastic clients and customers who are ready to create content for them. Use the information to build a content community that can increase your reach and brand value. After all your customers should be your greatest source of new opportunity.

While we have not covered every facet on content in this blog, we hope it helps you to get off the starting blocks. For more information take a look at some of our other articles on the importance of content creation.

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Want to find your voice?

We help leaders break the process down so that you can communicate your vision every day with ease.

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  • One-on-one Coaching.

  • Monthly or Two Weekly.

  • Zoom or In-person.

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  • 1 or 2 Hour Sessions.

  • Accountability Tools Included.

  • Access To The Leadership Toolbox.

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