It’s all we hear when it comes to creating our online presence. Content. Content. Content. But as we witness on a daily basis, most people are not writers and don’t believe they actually have anything to say, more importantly, why is content creation important for leaders?
If you are a business owner or a CEO a key part of your growth as an individual and company are to share your ideas and concepts, commonly known as thought leadership. It builds trust and generates opportunity.
Over the past 2 years, we have coached several CEOs on their content strategy, specifically for LinkedIn and this has resulted in significant growth in views, followers, and $100ks of new business.
But like all business owners, they are time-poor so they have to employ the most impactful tactics to get results.
When it comes to achieving success with content marketing, business owners need to consider three major factors:
Unfortunately, many business owners get stuck on two of the factors above. They find their publishing rhythm and learn to keep things lively for their audiences by engaging them on social media. Nonetheless, many tend to completely forget about content diversity.
Ignoring diversity is something that usually happens when you discover content that resonates with your audience. For example, let’s say an e-commerce website that sells jewelry hires a young and attractive spokeswoman to introduce new products. The marketing manager notices that videos of the spokeswoman are very well-received, so a decision is made to produce a new video each week; this would go against the content diversity concept.
To avoid getting stuck on a content type, here are 11 examples of content creation to get you started:
1. Cartoons and Comic Strips
Clever drawings that make fun of situations that should be serious but end up being amusing are incredibly effective. What is interesting about comic strips and cartoons is how much of an impact they have when they are related to the B2B world. For example, a cartoon that makes fun of long-winded meetings that get nothing accomplished can be great for a company that delivers office supplies.
2. Visuals & Pictures Do 80% Of The Work
Content marketers know that every text article they publish should have at least one picture, and this is due to the fact that most netizens will only click on images. This practice can be elevated to featuring a single eye-catching photo that relates to the brand. For example, a pizza delivery shop can share a digital photo of a pie as it comes out of the oven.
3. Getting Creative With Statistics
Share insights that may add value to your customers and educate them. It doesn’t have to be complicated. Keep it eye-catching, funny, and curious… you have so much information that you can share.
4. Notable Quotes
This content creation idea is simple yet extremely effective for sharing on social media channels. For example, check out our Instagram.
5. Allegorical Images
Social media netizens enjoy positive and clever reinforcement. Posting the expression “feeling like a box of budgies” with a photo of a nest box filled with fledglings will help to communicate positive thoughts.
6. Short How-To Or Explainer Videos
Instagram and Vine are powerful platforms for posting short video content. But think about how you can add value to your audience. For example, to your staff through training, or to your customers by providing insights on how to get the most out of your product. You don’t need to create a Hollywood blockbuster, simply make life a little easier or clearer for everyone.
This is another content idea that works amazingly well. For some reason, online audiences respond very well to explanatory screenshots. A mobile app development firm could publish a screenshot of a future project as it is being coded along with notes and explanations.
8. Answering Questions
The respected social network Quora is great for knowledge-based branding and self-promotion. A financial planning firm that is active in Quora can set their account to post answers directly to WordPress.
Visual representations of data are as old as math tables and maps, but they have always been very effective. Data visualization content is three times more likely to be shared than a text article, and online businesses that regularly post infographics report getting nearly 15% more Web traffic on the day of publishing.
In the age of YouTube, many people find it easy to dismiss podcasts as relics from the iPod era; however, marketing analysts report that podcast subscribers tend to become loyal clients and customers. There are two keys to podcast success: production values and distribution channels. Creating quality podcasts is easier said than done, but it can be very rewarding as part of your strategy for brand development.
11. Giving Audiences a Voice
Going beyond engagement means jumping into the realm of user-generated content. Testimonials are just a start; strong brands will always have enthusiastic clients and customers who are ready to create content for them. Use the information to build a content community that can increase your reach and brand value. After all your customers should be your greatest source of new opportunity.
While we have not covered every facet on content in this blog, we hope it helps you to get off the starting blocks. For more information take a look at some of our other articles on the importance of content creation.