Lots of theory, numbers and baffling jargon. But what you really want and actually need is someone that wants to understand what you want from your business.

We all know that growth and profit is important, but the way you grow and how you generate your profits is far more important for many.

Working with such a diverse range of leaders and business types over the past 20 years the ones that are successful have two things in common; firstly they are very clear on their mission, the reason for being in business in the first place. Secondly they know how to get there.

The brand strategy workshop is designed to walk you through both the learning and the plan to make it easier to make progress. So much about branding is understanding your values, vision and your customer.

Brand strategy is about how you want to tell your story and how you want it to be received by understanding your customer. And that is driven by your customer’s needs and emotions. When you can connect those variables, you have a brand that endures.

You don’t have to be a great marketer to build a brand, you just have to have an understanding of how you build a bridge between what you do and the customer that WANTS what you do. The less trickery the better.

The vision for Waking Giants was to enable more business owners to identify the opportunities they have in themselves and their business by working alongside them. But with the changing demands of business, our passion needed to become something more.

As part of our 3 Pillar strategy, this workshop is focused on taking massive, focused action! Along with strong leadership and understanding of the value of developing a purposeful strategy, the 3 Pillars give you the platform to build a purposeful and sustainable business.

Grant knows from experience that simplicity is the fastest way to success. That’s why we have broken every step down to enable you to get momentum and get into action right from the first day!

How much does it cost?

A full workshop is $4995 + gst for the day to facilitate the process (Excludes travel costs). If you are early stage and need help getting off the start line see you can start with our How to Create a Brand Strategy online course.

Can I get the plan without you facilitating?

Yes. View our How to Create a Brand Strategy online course.

Will this workshop suit any sized business?

Yes. We have used this methodology for individuals and businesses up to $150m. It works because of the simplicity of the principles we use.

The How To Create A Brand Strategy Course is designed in such a way that you can chip away at both the learning and the plan to make it easier to make progress. So much about branding is understanding your values, vision and your customer.

Brand strategy is about how you want to tell your story and how you want it to be received by understanding your customer. And that is driven by your customer’s needs and emotions. When you can connect those variables, you have a brand that endures and this course helps you develop that recipe.

The vision for Waking Giants was to enable more business owners to identify the opportunities they have in themselves and their business by working alongside them. But with the changing demands of business, our passion needed to become something more. We created the Waking Giants Academy to enable ANY business owner to get access to incredibly simple and practical strategic planning tools to help them move forward.

As part of our 3 Pillar strategy, this course is focused on taking massive, focused action! Along with strong leadership and understanding of the value of building an authentic brand, the 3 Pillars give you the platform to build a purposeful and sustainable business.

Grant knows from experience that simplicity is the fastest way to success. That’s why we have broken every step down to enable you to get momentum and get into action right from the first day!

Why are these tools so cheap?

We have spent years developing the way we work. A full workshop is in excess of $5000 to facilitate the process. But our mission is to enable as many business owners as possible to get clarity on their true goals and how they get there. To meet this goal, we have to make the tools simple, accessible and valuable in their impact.

Can I use the plan without coaching?

Yes. We have designed them to be as easy as possible to get started.

Does the course cover all aspects of the branding process?

No. This brand strategy course is about the framework and thinking, the brand identity comes after that.

They say that leadership is a thankless task, and at times it may be, but imagine the impact you can have not those around you if you lead with awareness, gratitude and vulnerability?

In The Leadership Diaries, I explore what it is to be a leader and how in the end we are all just humans doing our best to have a positive impact.

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