In this findthegaps episode, Max Parekura talks about how Koda Sports has come to fruition from what began as a desire to remain involved in the New Zealand sporting industry along with the identification of the ability to improve the current [...]
When it comes to creating a sustainable business, it is crucial to focus on creating a brand identity. And this is applicable regardless of your field of activity. If you don’t know the answer to the rather trivial question – what [...]
Once you are confident in your business idea, it’s important to start branding your business from day 1 to fuel momentum. Many people overlook the significance of their brand or think that it’s something to be worked on at a later date. [...]
Do some research Research is crucial when naming your business. Remember the brand name tells the whole story of the business distilled into one or two words. In 1995, Adidas and Reebok were battling for popularity among 18 to 34-year-old [...]