How to Create a Brand Strategy

Do you lead a business that is focused on the transaction rather than building a brand? Consumers are far more focused on the way you interact with them than the price you deliver your service or product at.

This brand strategy course will walk you through the process of building an enduring brand that will attract customers.

How to create a brand strategy

How to Create a Brand Strategy

Do you lead a business that is focused on the transaction rather than building a brand? Consumers are far more focused on the way you interact with them than the price you deliver your service or product at.

This brand strategy course will walk you through the process of building an enduring brand that will attract customers.

How to create a brand strategy

Creating a brand takes time, so get the foundation nailed upfront.

Creating a brand takes time, so get the foundation nailed upfront.

Strategic Planning - Creating Your 90 Day Plan

Creating a brand is your secret sauce!

As consumers change we need to change the way we connect with them. Competition and accessibility of services and products are more abundant than ever before. The ‘big’ companies no longer hold all of the power that they once did.

Through building a strong brand you get to take on those big brands and create your own tribe. But this doesn’t happen by accident. Values, mission, vision, purpose and many other elements come together to create that moment where you create a loyal following and it’s down to you deliver on your promise.

Our online brand strategy course is fully coached with 13 videos, worksheets and case studies that enable you to find that focus and take action. The outcome, a formula that enables you to focus on what will have the greatest impact on your brand! Start today!

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$47
Strategic Planning - Creating Your 90 Day Plan

Creating a brand is your secret sauce!

As consumers change we need to change the way we connect with them. Competition and accessibility of services and products are more abundant than ever before. The ‘big’ companies no longer hold all of the power that they once did.

Through building a strong brand you get to take on those big brands and create your own tribe. But this doesn’t happen by accident. Values, mission, vision, purpose and many other elements come together to create that moment where you create a loyal following and it’s down to you deliver on your promise.

Our online brand strategy course is fully coached with 13 videos, worksheets and case studies that enable you to find that focus and take action. The outcome, a formula that enables you to focus on what will have the greatest impact on your brand! Start today!

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3 Reasons a Brand Strategy is Essential

1

Enable your customers to make a decision beyond pricing.

2

Understanding what kind of brand you are, will enable you to build a strong culture.

3

A strong brand strategy keeps you focused on the right people, internally and externally.

We cover the fundamentals many business owners leave to chance when it comes to their brand.

The How To Create A Brand Strategy Course is designed in such a way that you can chip away at both the learning and the plan to make it easier to make progress. So much about branding is understanding your values, vision and your customer.

Brand strategy is about how you want to tell your story and how you want it to be received by understanding your customer. And that is driven by your customer’s needs and emotions. When you can connect those variables, you have a brand that endures and this course helps you develop that recipe.

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Strategy Planning Tools

The full course covers the following:

  • Build a long term connection with your audience

  • You can’t measure purpose on the bottom line, but it does fuel it

  • Brands don’t appear overnight, time to look into the future.

  • Your roadmap to the future you design.

  • Understanding who your serve… the customer.

  • Where are you going to play?

  • Your guiding light for delivery.

  • If you were a human who would you be?

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  • Getting your brand to stick in just a few words.

  • Tone of voice.

  • The secret sauce that makes you who you are.

  • Managing your brand.

The full course covers the following:

  • Build a long term connection with your audience.

  • You can’t measure purpose on the bottom line, but it does fuel it.

  • Brands don’t appear overnight, time to look into the future.

  • Your roadmap to the future you design.

  • Understanding who your serve… the customer.

  • Where are you going to play?

  • Your guiding light for delivery.

  • If you were a human who would you be?

  • Getting your brand to stick in just a few words.

  • Tone of voice.

  • The secret sauce that makes you who you are.

  • Managing your brand.

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Meet your course guide, Grant Difford, Founder of Waking Giants Academy.

The vision for Waking Giants was to enable more business owners to identify the opportunities they have in themselves and their business by working alongside them. But with the changing demands of business, our passion needed to become something more. We created the Waking Giants Academy to enable ANY business owner to get access to incredibly simple and practical strategic planning tools to help them move forward.

As part of our 3 Pillar strategy, this course is focused on taking massive, focused action! Along with strong leadership and understanding of the value of building an authentic brand, the 3 Pillars give you the platform to build a purposeful and sustainable business.

Grant knows from experience that simplicity is the fastest way to success. That’s why we have broken every step down to enable you to get momentum and get into action right from the first day!

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Meet your course guide, Grant Difford, Founder of Waking Giants Academy.

The vision for Waking Giants was to enable more business owners to identify the opportunities they have in themselves and their business by working alongside them. But with the changing demands of business, our passion needed to become something more. We created the Waking Giants Academy to enable ANY business owner to get access to incredibly simple and practical strategic planning tools to help them move forward.

As part of our 3 Pillar strategy, this course is focused on taking massive, focused action! Along with strong leadership and understanding of the value of building an authentic brand, the 3 Pillars give you the platform to build a purposeful and sustainable business.

Grant knows from experience that simplicity is the fastest way to success. That’s why we have broken every step down to enable you to get momentum and get into action right from the first day!

ENROL NOW

Start creating your brand strategy today:

How To Create A Brand Strategy

$47
  • Over 13 Support Videos
  • Super Simple Worksheets
  • Case Studies
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Frequently Asked Questions

Why are these tools so cheap?

We have spent years developing the way we work. A full workshop is in excess of $5000 to facilitate the process. But our mission is to enable as many business owners as possible to get clarity on their true goals and how they get there. To meet this goal, we have to make the tools simple, accessible and valuable in their impact.

Can I use the plan without coaching?

Yes. We have designed them to be as easy as possible to get started.

Does the course cover all aspects of the branding process?

No. This brand strategy course is about the framework and thinking, the brand identity comes after that.

Will this course suit any sized business?

Yes. We have used this methodology for individuals and businesses up to $50m. It works because of the simplicity of the principles we use.

What is the most important change I will witness?

The best feedback we have had from our clients is that it helps them change the way they think about their business and how they can approach goals previously unobtainable.

What is different about these tools to other tools I can use?

Nothing, there is no magic or miracle method that promised riches. But what we have done is look at what works for the majority of people to achieve their personal business goals, tested on ourselves and made it as simple as possible.

Build a brand strategy that connects with your team and customers.

We have made the brand strategy course simple and step by step to set you on the right path to success.

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