Culture – Waking Giants

Posted on August 17, 2021 by admin

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12 Actionable Steps to Becoming a More Effective Leader

Grant Difford2021-08-17T14:05:35+12:00April 21, 2020|

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.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 60px;margin-top : 0px;padding-right : 30px;padding-bottom : 48px;margin-bottom : 0px;padding-left : 30px;}

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Contact Waking Giants.

If you want the advantage of purposeful strategy within your business, get in touch today.

.fusion-body .fusion-button.button-1{border-color:#f5b41a;border-radius:32px 32px 32px 32px;background:#f5b41a;}.fusion-body .fusion-button.button-1 .fusion-button-text,.fusion-body .fusion-button.button-1 i,.fusion-body .fusion-button.button-1:hover .fusion-button-text,.fusion-body .fusion-button.button-1:hover i,.fusion-body .fusion-button.button-1:focus .fusion-button-text,.fusion-body .fusion-button.button-1:focus i,.fusion-body .fusion-button.button-1:active .fusion-button-text,.fusion-body .fusion-button.button-1:active i{color:#ffffff;}.fusion-body .fusion-button.button-1:hover,.fusion-body .fusion-button.button-1:active,.fusion-body .fusion-button.button-1:focus{border-color:#f5b41a;background:#f5b41a;}Contact Us

.fusion-body .fusion-builder-column-8{width:75% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-8 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 2.56%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.56%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-8{width:75% !important;margin-bottom : 30px;}.fusion-builder-column-8 > .fusion-column-wrapper {margin-right : 2.56%;margin-left : 2.56%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-8{width:100% !important;}.fusion-builder-column-8 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

.fusion-body .fusion-flex-container.fusion-builder-row-5{ padding-top : 102px;margin-top : 0px;padding-right : 30px;padding-bottom : 60px;margin-bottom : 0px;padding-left : 30px;}@media only screen and (max-width:1200px) {.fusion-body .fusion-flex-container.fusion-builder-row-5{ padding-bottom : 32px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-flex-container.fusion-builder-row-5{ padding-top : 40px;padding-bottom : 40px;}}

Brand Strategy – Waking Giants

Posted on August 16, 2021 by admin

.fusion-blog-shortcode-1 .fusion-blog-layout-grid .fusion-post-grid{padding:20px;}.fusion-blog-shortcode-1 .fusion-posts-container{margin-left: -20px !important; margin-right:-20px !important;}

What is Brand Identity and How to Develop One

Grant Difford2021-08-17T11:25:49+12:00June 7, 2019|

.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 60px;margin-top : 0px;padding-right : 30px;padding-bottom : 48px;margin-bottom : 0px;padding-left : 30px;}

Contact Waking Giants.

If you want the advantage of purposeful strategy within your business, get in touch today.

Pricing Strategy

Posted on August 10, 2021 by admin

Pricing StrategyGrant Difford2021-08-10T15:53:34+12:00

@media only screen and (max-width:1200px) {.fusion-title.fusion-title-1{margin-top:10px!important; margin-right:0px!important;margin-bottom:0px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-1{margin-top:10px!important; margin-right:0px!important;margin-bottom:0px!important; margin-left:0px!important;}}

Is your pricing strategy based on value exchange?

To grow you must capture the value in all relationships.

.fusion-body .fusion-builder-column-5{width:50% !important;margin-top : 0px;margin-bottom : 40px;}.fusion-builder-column-5 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.84%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.84%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-5{width:50% !important;order : 0;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 0%;margin-left : 3.84%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;margin-top : 0px;margin-bottom : 40px;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

.fusion-imageframe.imageframe-3{ margin-bottom : -30px;}

.fusion-body .fusion-builder-column-6{width:50% !important;margin-top : 20px;margin-bottom : 0px;}.fusion-builder-column-6 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 0%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 0%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-6{width:50% !important;order : 0;margin-top : 0px;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 0%;margin-left : 0%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 0%;margin-left : 0%;}}

.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 40px;margin-top : 0px;padding-right : 30px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 30px;}

.fusion-body .fusion-builder-column-7{width:50% !important;margin-top : 10px;margin-bottom : 10px;}.fusion-builder-column-7 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.84%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.84%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-7{width:50% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 3.84%;margin-left : 3.84%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

@media only screen and (max-width:1200px) {.fusion-title.fusion-title-2{margin-top:0px!important; margin-right:0px!important;margin-bottom:16px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-2{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}

Pricing Strategy.

@media only screen and (max-width:1200px) {.fusion-title.fusion-title-3{margin-top:0px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-3{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}

Price and value are not the same thing.

Unless you are in the business of widgets, pricing and realising the value of your service can be tricky. If we take out the spreadsheets and the formulas we are left with our own perception of value and the intent of the customer to have the ability to pay.

When you hear the phrase ‘it’s too expensive’, don’t be deterred. Here is a simple analogy; if I have $20,000 and I want a Mercedes that is $100,000, the Mercedes is not ‘expensive’, it is beyond my budget. That’s the mindset you must-have when it comes to your pricing strategy.

If you are clear on your core customer and have a product or service that aligns with their budget and expectations then it is all about ensuring both parties benefit from the transaction.

.fusion-body .fusion-builder-column-8{width:50% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-8 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 15.36%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 11.52%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-8{width:50% !important;order : 0;}.fusion-builder-column-8 > .fusion-column-wrapper {margin-right : 15.36%;margin-left : 11.52%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-8{width:100% !important;order : 0;margin-bottom : 0px;}.fusion-builder-column-8 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 75px;margin-top : 0px;padding-right : 30px;padding-bottom : 75px;margin-bottom : 0px;padding-left : 30px;}@media only screen and (max-width:1200px) {.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 80px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 60px;padding-bottom : 20px;}}

@media only screen and (max-width:1200px) {.fusion-title.fusion-title-4{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-4{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}

What pricing strategy should you use?

.fusion-body .fusion-builder-column-9{width:100% !important;margin-top : 20px;margin-bottom : 5%;}.fusion-builder-column-9 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-9{width:75% !important;margin-bottom : 30px;}.fusion-builder-column-9 > .fusion-column-wrapper {margin-right : 2.56%;margin-left : 2.56%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-9{width:100% !important;}.fusion-builder-column-9 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

.fusion-content-boxes-1 .heading .content-box-heading {color:#3f3f3f;} .fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .content-box-heading, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link .content-box-heading, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .content-box-heading, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .heading-link .content-box-heading, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before, .fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:after, .fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:before, .fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no, .fusion-content-boxes-1 .heading .heading-link:hover .content-box-heading { color: #f5b41a; } .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .icon .circle-no { color: #f5b41a !important; }.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button {background: #f5b41a;color: #3f3f3f;}.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button .fusion-button-text {color: #3f3f3f;} .fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon > span { background-color: transparent !important; } .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .icon > span { border-color: #f5b41a !important; }

Be Clear On The Value Exchange

Are you providing what your customer wants at the right price for them that is profitable for your business?

Make Your Pricing Revelent

Difference services/products might demand that you use different strategies for different outcomes.

.fusion-content-boxes-1 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes { background-color: transparent !important; border-color: #f5b41a !important; }

.fusion-body .fusion-builder-column-10{width:50% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-10 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 9.6%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 17.28%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-10{width:50% !important;order : 0;}.fusion-builder-column-10 > .fusion-column-wrapper {margin-right : 7.68%;margin-left : 7.68%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-10{width:100% !important;order : 0;margin-bottom : 0px;}.fusion-builder-column-10 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

.fusion-content-boxes-2 .heading .content-box-heading {color:#3f3f3f;} .fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .heading .content-box-heading, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link .content-box-heading, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .heading .content-box-heading, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .heading .heading-link .content-box-heading, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before, .fusion-content-boxes-2 .fusion-content-box-hover .fusion-read-more:hover:after, .fusion-content-boxes-2 .fusion-content-box-hover .fusion-read-more:hover:before, .fusion-content-boxes-2 .fusion-content-box-hover .fusion-read-more:hover, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no, .fusion-content-boxes-2 .heading .heading-link:hover .content-box-heading { color: #f5b41a; } .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .icon .circle-no { color: #f5b41a !important; }.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button {background: #f5b41a;color: #3f3f3f;}.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button .fusion-button-text {color: #3f3f3f;} .fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon > span { background-color: transparent !important; } .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .heading .icon > span { border-color: #f5b41a !important; }

Be Consistent

Ensure your pricing strategy is consistent with your revenue objectives and customer needs.

Communicate The Value

Don’t fear changing your pricing strategy, ensure that your communicate the need for the change.

.fusion-content-boxes-2 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes { background-color: transparent !important; border-color: #f5b41a !important; }

.fusion-body .fusion-builder-column-11{width:50% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-11 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 17.28%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 9.6%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-11{width:50% !important;order : 0;}.fusion-builder-column-11 > .fusion-column-wrapper {margin-right : 7.68%;margin-left : 7.68%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-11{width:100% !important;order : 0;margin-top : 0px;margin-bottom : 10px;}.fusion-builder-column-11 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

.fusion-body .fusion-builder-column-12{width:20% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-12 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 9.6%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 9.6%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-12{width:20% !important;order : 0;}.fusion-builder-column-12 > .fusion-column-wrapper {margin-right : 9.6%;margin-left : 9.6%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-12{width:100% !important;order : 0;}.fusion-builder-column-12 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

@media only screen and (max-width:1200px) {.fusion-title.fusion-title-5{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-5{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}

Is your pricing strategy profitable?

When pricing your product or service your pricing strategy should not be purely focused on profit. Ideally, you want your pricing to create a relationship (or lifetime value) that is far beyond the initial transaction.

.fusion-body .fusion-builder-column-13{width:60% !important;margin-top : 20px;margin-bottom : 30px;}.fusion-builder-column-13 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.2%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.2%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-13{width:66.6666666667% !important;order : 0;}.fusion-builder-column-13 > .fusion-column-wrapper {margin-right : 2.88%;margin-left : 2.88%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-13{width:100% !important;order : 0;}.fusion-builder-column-13 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

.fusion-body .fusion-builder-column-14{width:20% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-14 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 9.6%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 9.6%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-14{width:20% !important;order : 0;}.fusion-builder-column-14 > .fusion-column-wrapper {margin-right : 9.6%;margin-left : 9.6%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-14{width:100% !important;order : 0;}.fusion-builder-column-14 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

.fusion-body .fusion-builder-column-15{width:33.3333333333% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-15 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 5.76%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 5.76%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-15{width:33.3333333333% !important;order : 0;}.fusion-builder-column-15 > .fusion-column-wrapper {margin-right : 5.76%;margin-left : 5.76%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-15{width:100% !important;order : 0;}.fusion-builder-column-15 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

@media only screen and (max-width:1200px) {.fusion-title.fusion-title-6{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-6{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}

Pricing strategies to consider:

Competition-Based Pricing Strategy.
Cost-Plus Pricing Strategy.
Dynamic Pricing Strategy.
Freemium Pricing Strategy.
High-Low Pricing Strategy.
Hourly Pricing Strategy.
Penetration Pricing Strategy.
Premium Pricing Strategy.
Project-Based Pricing Strategy.
Bundle Pricing Strategy.
Psychological Pricing Strategy.

.fusion-body .fusion-builder-column-16{width:33.3333333333% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-16 > .fusion-column-wrapper {padding-top : 40px !important;padding-right : 40px !important;margin-right : 0px;padding-bottom : 40px !important;padding-left : 40px !important;margin-left : 16px;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-16{width:50% !important;order : 0;}.fusion-builder-column-16 > .fusion-column-wrapper {margin-right : 0px;margin-left : 16px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-16{width:100% !important;order : 0;margin-top : 0px;margin-bottom : 1px;}.fusion-builder-column-16 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

.fusion-body .fusion-builder-column-17{width:33.3333333333% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-17 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 5.76%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 5.76%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-17{width:33.3333333333% !important;order : 0;}.fusion-builder-column-17 > .fusion-column-wrapper {margin-right : 5.76%;margin-left : 5.76%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-17{width:100% !important;order : 0;}.fusion-builder-column-17 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

@media only screen and (max-width:1200px) {.fusion-title.fusion-title-7{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-7{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}

Not sure how you should price your product or service?

Get in touch and start the process of aligning your pricing strategy with your value proposition and strategic plan.

.fusion-body .fusion-button.button-1 .fusion-button-text,.fusion-body .fusion-button.button-1 i{color:#ffffff;}.fusion-body .fusion-button.button-1{border-color:#f5b41a;border-radius:32px 32px 32px 32px;background:#f5b41a;}.fusion-body .fusion-button.button-1:hover .fusion-button-text,.fusion-body .fusion-button.button-1:hover i,.fusion-body .fusion-button.button-1:focus .fusion-button-text,.fusion-body .fusion-button.button-1:focus i,.fusion-body .fusion-button.button-1:active .fusion-button-text,.fusion-body .fusion-button.button-1:active i{color:#3f3f3f;}.fusion-body .fusion-button.button-1:hover,.fusion-body .fusion-button.button-1:active,.fusion-body .fusion-button.button-1:focus{border-color:#f5b41a;background:#f5b41a;}Contact Us

.fusion-body .fusion-builder-column-18{width:50% !important;margin-top : 32px;margin-bottom : 20px;}.fusion-builder-column-18 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.84%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.84%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-18{width:66.6666666667% !important;order : 0;}.fusion-builder-column-18 > .fusion-column-wrapper {margin-right : 2.88%;margin-left : 2.88%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-18{width:100% !important;order : 0;}.fusion-builder-column-18 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

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@media only screen and (max-width:1200px) {.fusion-title.fusion-title-8{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-8{margin-top:10px!important; margin-right:0px!important;margin-bottom:16px!important; margin-left:0px!important;}}

Why focus on value over price?

If you want to compete it is easy to drop your prices, that doesn’t mean that you are creating value and have a competitive advantage.

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Value Over Price

Even if you are the cheapest, strive to be the best value.

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Lifetime Value Is King

Understand how you can increase the lifetime value of your customer.

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Explain The Value

If you don’t communicate the value, your customer won’t benefit from it.

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Focus On Your Pricing

Observe the market movements but don’t follow if it’s not right for you.

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.fusion-body .fusion-builder-column-20{width:60% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-20 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 12.8%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 12.8%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-20{width:60% !important;order : 0;}.fusion-builder-column-20 > .fusion-column-wrapper {margin-right : 6.4%;margin-left : 6.4%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-20{width:100% !important;order : 0;}.fusion-builder-column-20 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

.fusion-body .fusion-flex-container.fusion-builder-row-6{ padding-top : 75px;margin-top : 0px;padding-right : 30px;padding-bottom : 75px;margin-bottom : 0px;padding-left : 30px;}@media only screen and (max-width:1200px) {.fusion-body .fusion-flex-container.fusion-builder-row-6{ padding-top : 72px;padding-bottom : 72px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-flex-container.fusion-builder-row-6{ padding-top : 60px;padding-bottom : 48px;}}

@media only screen and (max-width:1200px) {.fusion-title.fusion-title-13{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-13{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}

Time to take action.

Our approach to pricing strategy is to focus on the core needs of the business and the demands of the customer.

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Strategic Planning

Do you need clarity on where your business is and where it is heading?

Start Here

.fusion-body .fusion-builder-column-22{width:33.3333333333% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-22 > .fusion-column-wrapper {padding-top : 36px !important;padding-right : 40px !important;margin-right : 20px;padding-bottom : 16px !important;padding-left : 40px !important;margin-left : 20px;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-22{width:50% !important;order : 0;}.fusion-builder-column-22 > .fusion-column-wrapper {margin-right : 20px;margin-left : 20px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-22{width:100% !important;order : 0;margin-bottom : 10px;}.fusion-builder-column-22 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

i.fb-icon-element.fontawesome-icon.fb-icon-element-6{ color: #f5b41a;}i.fb-icon-element.fontawesome-icon.fb-icon-element-6:hover { color: #f5b41a;}@media only screen and (max-width:1200px) {.fusion-title.fusion-title-15{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-15{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}

Communication Strategy

Are you able to clearly communicate the value of your service?

Start Here

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.fusion-fullwidth.fusion-builder-row-7 a:not(.awb-custom-text-color):not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link) , .fusion-fullwidth.fusion-builder-row-7 a:not(.awb-custom-text-color):not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):before, .fusion-fullwidth.fusion-builder-row-7 a:not(.awb-custom-text-color):not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):after {color: #f5b41a;}.fusion-fullwidth.fusion-builder-row-7 a:not(.awb-custom-text-hover-color):not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover, .fusion-fullwidth.fusion-builder-row-7 a:not(.awb-custom-text-hover-color):not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:before, .fusion-fullwidth.fusion-builder-row-7 a:not(.awb-custom-text-hover-color):not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:after {color: #f5b41a;}.fusion-fullwidth.fusion-builder-row-7 .pagination a.inactive:hover, .fusion-fullwidth.fusion-builder-row-7 .fusion-filters .fusion-filter.fusion-active a {border-color: #f5b41a;}.fusion-fullwidth.fusion-builder-row-7 .pagination .current {border-color: #f5b41a; background-color: #f5b41a;}.fusion-fullwidth.fusion-builder-row-7 .fusion-filters .fusion-filter.fusion-active a, .fusion-fullwidth.fusion-builder-row-7 .fusion-date-and-formats .fusion-format-box, .fusion-fullwidth.fusion-builder-row-7 .fusion-popover, .fusion-fullwidth.fusion-builder-row-7 .tooltip-shortcode {color: #f5b41a;}#wrapper .fusion-fullwidth.fusion-builder-row-7 .fusion-widget-area .fusion-vertical-menu-widget .menu li.current_page_ancestor > a, #wrapper .fusion-fullwidth.fusion-builder-row-7 .fusion-widget-area .fusion-vertical-menu-widget .menu li.current_page_ancestor > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-7 .fusion-widget-area .fusion-vertical-menu-widget .current-menu-item > a, #wrapper .fusion-fullwidth.fusion-builder-row-7 .fusion-widget-area .fusion-vertical-menu-widget .current-menu-item > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-7 .fusion-widget-area .fusion-vertical-menu-widget .current_page_item > a, #wrapper .fusion-fullwidth.fusion-builder-row-7 .fusion-widget-area .fusion-vertical-menu-widget .current_page_item > a:before {color: #f5b41a;}#wrapper .fusion-fullwidth.fusion-builder-row-7 .fusion-widget-area .widget_nav_menu .menu li.current_page_ancestor > a, #wrapper .fusion-fullwidth.fusion-builder-row-7 .fusion-widget-area .widget_nav_menu .menu li.current_page_ancestor > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-7 .fusion-widget-area .widget_nav_menu .current-menu-item > a, #wrapper .fusion-fullwidth.fusion-builder-row-7 .fusion-widget-area .widget_nav_menu .current-menu-item > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-7 .fusion-widget-area .widget_nav_menu .current_page_item > a, #wrapper .fusion-fullwidth.fusion-builder-row-7 .fusion-widget-area .widget_nav_menu .current_page_item > a:before {color: #f5b41a;}#wrapper .fusion-fullwidth.fusion-builder-row-7 .fusion-vertical-menu-widget .menu li.current_page_item > a { border-right-color:#f5b41a;border-left-color:#f5b41a;}#wrapper .fusion-fullwidth.fusion-builder-row-7 .fusion-widget-area .tagcloud a:hover { color: #fff; background-color: #f5b41a;border-color: #f5b41a;}#main .fusion-fullwidth.fusion-builder-row-7 .post .blog-shortcode-post-title a:hover {color: #f5b41a;}.fusion-body .fusion-flex-container.fusion-builder-row-7{ padding-top : 75px;margin-top : 0px;padding-right : 30px;padding-bottom : 75px;margin-bottom : 0px;padding-left : 30px;}@media only screen and (max-width:1200px) {.fusion-body .fusion-flex-container.fusion-builder-row-7{ padding-top : 0px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-flex-container.fusion-builder-row-7{ padding-top : 0px;}}

@media only screen and (max-width:1200px) {.fusion-title.fusion-title-16{margin-top:10px!important; margin-right:0px!important;margin-bottom:48px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-16{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}

1035% Growth, With Running Socks.

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Leveraging customer-centric strategies

If you think great customer service is too much effort check the Google Reviews for Ronhill New Zealand. In 2020 the brand was achieving a small income of $400 per month, well under what it should have been delivering.

Starting with the audience analysis we identified that we needed a low-cost purchase to engage them in this previously relatively unknown brand. With socks being a recurring purchase we knew we would be able to develop a strong lifetime value for those customers and leverage that sale to encourage them to try the running clothing. We focused our energy on brand building through amazing customer service.

The net result was turning a business with $16,000 revenue into $93,000 within 12 months, all because we created a strong customer focus early. For the full case study watch our Sock Strategy Webinar here where we outline the 20 tactics we used to drive growth.

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.fusion-body .fusion-builder-column-25{width:50% !important;margin-top : 10px;margin-bottom : 10px;}.fusion-builder-column-25 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.84%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.84%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-25{width:50% !important;order : 0;}.fusion-builder-column-25 > .fusion-column-wrapper {margin-right : 3.84%;margin-left : 3.84%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-25{width:100% !important;order : 0;}.fusion-builder-column-25 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

.fusion-body .fusion-flex-container.fusion-builder-row-8{ padding-top : 75px;margin-top : 0px;padding-right : 30px;padding-bottom : 75px;margin-bottom : 0px;padding-left : 30px;}@media only screen and (max-width:1200px) {.fusion-body .fusion-flex-container.fusion-builder-row-8{ padding-top : 94px;padding-bottom : 94px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-flex-container.fusion-builder-row-8{ padding-top : 36px;padding-bottom : 60px;}}

@media only screen and (max-width:1200px) {.fusion-title.fusion-title-18{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-18{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}

@media only screen and (max-width:1200px) {.fusion-title.fusion-title-19{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-19{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}

Interested in business coaching, contact us today.

Do you see potential in your business but not sure where to start, let us help you uncovered those opportunities and make them happen.

Call +64 (0)9 302 0957

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Name *

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Phone

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Email address *

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Service interested in *

LeadershipStrategyStrategy Implementation

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Subject

How can we help?

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Webinars.

It’s all well and good us telling you how good we are, but when it comes to building relationships it’s all about being open. We have great webinars available along with our Leadership Toolbox Community.

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The Sock Strategy

How we grew an online sports brand by 1035% in 12 months.

Watch Now

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The Leadership Toolbox

Try our online leadership and strategy community for FREE.

Join The Community

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background-color: #f5b41a;}.fusion-fullwidth.fusion-builder-row-10 .fusion-filters .fusion-filter.fusion-active a, .fusion-fullwidth.fusion-builder-row-10 .fusion-date-and-formats .fusion-format-box, .fusion-fullwidth.fusion-builder-row-10 .fusion-popover, .fusion-fullwidth.fusion-builder-row-10 .tooltip-shortcode {color: #f5b41a;}#wrapper .fusion-fullwidth.fusion-builder-row-10 .fusion-widget-area .fusion-vertical-menu-widget .menu li.current_page_ancestor > a, #wrapper .fusion-fullwidth.fusion-builder-row-10 .fusion-widget-area .fusion-vertical-menu-widget .menu li.current_page_ancestor > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-10 .fusion-widget-area .fusion-vertical-menu-widget .current-menu-item > a, #wrapper .fusion-fullwidth.fusion-builder-row-10 .fusion-widget-area .fusion-vertical-menu-widget .current-menu-item > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-10 .fusion-widget-area .fusion-vertical-menu-widget .current_page_item > a, #wrapper .fusion-fullwidth.fusion-builder-row-10 .fusion-widget-area .fusion-vertical-menu-widget .current_page_item > a:before {color: #f5b41a;}#wrapper .fusion-fullwidth.fusion-builder-row-10 .fusion-widget-area .widget_nav_menu .menu li.current_page_ancestor > a, #wrapper .fusion-fullwidth.fusion-builder-row-10 .fusion-widget-area .widget_nav_menu .menu li.current_page_ancestor > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-10 .fusion-widget-area .widget_nav_menu .current-menu-item > a, #wrapper .fusion-fullwidth.fusion-builder-row-10 .fusion-widget-area .widget_nav_menu .current-menu-item > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-10 .fusion-widget-area .widget_nav_menu .current_page_item > a, #wrapper .fusion-fullwidth.fusion-builder-row-10 .fusion-widget-area .widget_nav_menu .current_page_item > a:before {color: #f5b41a;}#wrapper .fusion-fullwidth.fusion-builder-row-10 .fusion-vertical-menu-widget .menu li.current_page_item > a { border-right-color:#f5b41a;border-left-color:#f5b41a;}#wrapper .fusion-fullwidth.fusion-builder-row-10 .fusion-widget-area .tagcloud a:hover { color: #fff; background-color: #f5b41a;border-color: #f5b41a;}#main .fusion-fullwidth.fusion-builder-row-10 .post .blog-shortcode-post-title a:hover {color: #f5b41a;}.fusion-body .fusion-flex-container.fusion-builder-row-10{ padding-top : 75px;margin-top : 0px;padding-right : 30px;padding-bottom : 75px;margin-bottom : 0px;padding-left : 30px;}@media only screen and (max-width:1200px) {.fusion-body .fusion-flex-container.fusion-builder-row-10{ padding-top : 0px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-flex-container.fusion-builder-row-10{ padding-top : 0px;}}

Content Strategy

Posted on August 10, 2021 by admin

Content StrategyGrant Difford2021-08-10T17:11:52+12:00

Your content strategy will support your brand online.

Content is a long-term marketing tool to build trust with potential customers.

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Content Strategy.

Educate your prospect before you sell to them.

You have nothing to share. Lot’s of people have already created content on that theme. Standard responses when it comes to starting your content strategy planning.

But it’s irrelevant. You have a unique voice or a different spin on the world, no matter what you think. There are people on Instagram with millions of followers because they like brown cats, thousands of comments on articles on personal journeys. We as humans are interested in each other, so share your story.

How do you create a strong content strategy?

Create To Educate

Use your content as a way to upskill and educate your audience before you engage.

Try Different Formats

Your brand promise is your commitment to your customer and their needs, and you must fulfil that promise.

Find Your Pace

Don’t feel you have to produce lots of content, find your own pace just start.

Optimise For Search

For any content, you produce ensure it is optimised to be found by your audience.

How to create a content strategy?

The first place to start is what you want to share with your audience and what value it will bring to them.

Content Strategies

Thought leadership.
Case studies.
White papers.
Courses.
Books.
Interviews.
Co-authoring.
Behind the scenes.

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Content Types

Video.
Meme.
Blogs.
Podcasts.
Video diaries.
Infographics.
Comics.
Checklist

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Want to design a content strategy?

Get in touch and start the process of uncovering your unique story and the impact it can have on your long-term success.

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You should give it away FREE.

Many argue that giving your content away for free undermines your value. Well, that’s not true. That’s assuming your content is 100% unique, which is unlikely. Think of your content as the crumbs that lead your prospects to the product.

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Free Is Ok

Give your value upfront to build trust before you enagage.

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Start Small

You don’t need to create all types of content for all platforms.

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Consistency Over Volume

If you can only post once a week, do to the best of your ability and learn.

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Don’t Post For Likes

Choose the right KPIs, a ‘like’ is not a measurement of success.

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Insights: Everybody Is On A Journey.

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What started as a simple website project several years ago has become an enduring relationship based on collaboration. They had a great brand and great people, but they knew they had more opportunities to improve. Their key win was being enabled to take a more strategic approach and then knowing what to do about it.

Providing a fresh perspective, focus, long-term results and being able to get the best out of the resources they have. Hear from Raymond >

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Raymond Laursen

Sales & Innovation Manager, Conroy Australia

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Time to take action.

Our approach to content strategy is to focus on how you can share your ideas and value to as large an audience as possible.

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Strategic Planning

Do you need clarity on where your business is and where it is heading?

Start Here

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Communication Strategy

Do you need help refining your story so your content can follow?

Start Here

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Case Study: After 20 Years, It Was Time For A Change.

Having been in a service business for over 20 years, the model was getting a little tiresome for the client. Working over 70 hours per week, come rain or shine, making good money, but wondering why?

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.fusion-body .fusion-builder-column-27{width:50% !important;margin-top : 10px;margin-bottom : 10px;}.fusion-builder-column-27 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.84%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.84%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-27{width:50% !important;order : 0;}.fusion-builder-column-27 > .fusion-column-wrapper {margin-right : 3.84%;margin-left : 3.84%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-27{width:100% !important;order : 0;}.fusion-builder-column-27 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

.fusion-body .fusion-flex-container.fusion-builder-row-9{ padding-top : 75px;margin-top : 0px;padding-right : 30px;padding-bottom : 75px;margin-bottom : 0px;padding-left : 30px;}@media only screen and (max-width:1200px) {.fusion-body .fusion-flex-container.fusion-builder-row-9{ padding-top : 94px;padding-bottom : 94px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-flex-container.fusion-builder-row-9{ padding-top : 36px;padding-bottom : 60px;}}

@media only screen and (max-width:1200px) {.fusion-title.fusion-title-21{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-21{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}

Interested in business coaching, contact us today.

Do you see potential in your business but not sure where to start, let us help you uncovered those opportunities and make them happen.

Call +64 (0)9 302 0957

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Service interested in *

LeadershipStrategyStrategy Implementation

.fusion-body .fusion-builder-column-32{width:50% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-32 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.84%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.84%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-32{width:50% !important;order : 0;}.fusion-builder-column-32 > .fusion-column-wrapper {margin-right : 3.84%;margin-left : 3.84%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-32{width:100% !important;order : 0;}.fusion-builder-column-32 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

Subject

How can we help?

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.fusion-body .fusion-builder-column-33{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-33 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-33{width:100% !important;order : 0;}.fusion-builder-column-33 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-33{width:100% !important;order : 0;}.fusion-builder-column-33 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

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.fusion-body .fusion-builder-column-34{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-34 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-34{width:100% !important;order : 0;}.fusion-builder-column-34 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-34{width:100% !important;order : 0;}.fusion-builder-column-34 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

.fusion-body .fusion-flex-container.fusion-builder-row-10-1{ padding-top : 0px;margin-top : 0px;padding-right : 30px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 30px;}

.fusion-body .fusion-builder-column-28{width:100% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-28 > .fusion-column-wrapper {padding-top : 6% !important;padding-right : 8% !important;margin-right : 0%;padding-bottom : 6% !important;padding-left : 8% !important;margin-left : 0%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-28{width:100% !important;order : 0;}.fusion-builder-column-28 > .fusion-column-wrapper {margin-right : 0%;margin-left : 0%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-28{width:100% !important;order : 0;}.fusion-builder-column-28 > .fusion-column-wrapper {padding-top : 20px !important;padding-right : 20px !important;margin-right : 1.92%;padding-bottom : 10px !important;padding-left : 20px !important;margin-left : 1.92%;}}

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Webinars.

.fusion-body .fusion-builder-column-35{width:33.3333333333% !important;margin-top : 20px;margin-bottom : 30px;}.fusion-builder-column-35 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 11.52%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 5.76%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-35{width:100% !important;order : 0;margin-bottom : 0px;}.fusion-builder-column-35 > .fusion-column-wrapper {margin-right : 3.84%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-35{width:100% !important;order : 0;margin-top : 0px;}.fusion-builder-column-35 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

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The Sock Strategy

How we grew an online sports brand by 1035% in 12 months.

Watch Now

.fusion-body .fusion-builder-column-36{width:33.3333333333% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-36 > .fusion-column-wrapper {padding-top : 36px !important;padding-right : 40px !important;margin-right : 20px;padding-bottom : 16px !important;padding-left : 40px !important;margin-left : 20px;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-36{width:50% !important;order : 0;}.fusion-builder-column-36 > .fusion-column-wrapper {margin-right : 20px;margin-left : 20px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-36{width:100% !important;order : 0;margin-bottom : 10px;}.fusion-builder-column-36 > .fusion-column-wrapper {margin-right : 20px;margin-left : 20px;}}

i.fb-icon-element.fontawesome-icon.fb-icon-element-8{ color: #f5b41a;}i.fb-icon-element.fontawesome-icon.fb-icon-element-8:hover { color: #f5b41a;}@media only screen and (max-width:1200px) {.fusion-title.fusion-title-24{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-24{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}

The Leadership Toolbox

Try our online leadership and strategy community for FREE.

Join The Community

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background-color: #f5b41a;}.fusion-fullwidth.fusion-builder-row-11 .fusion-filters .fusion-filter.fusion-active a, .fusion-fullwidth.fusion-builder-row-11 .fusion-date-and-formats .fusion-format-box, .fusion-fullwidth.fusion-builder-row-11 .fusion-popover, .fusion-fullwidth.fusion-builder-row-11 .tooltip-shortcode {color: #f5b41a;}#wrapper .fusion-fullwidth.fusion-builder-row-11 .fusion-widget-area .fusion-vertical-menu-widget .menu li.current_page_ancestor > a, #wrapper .fusion-fullwidth.fusion-builder-row-11 .fusion-widget-area .fusion-vertical-menu-widget .menu li.current_page_ancestor > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-11 .fusion-widget-area .fusion-vertical-menu-widget .current-menu-item > a, #wrapper .fusion-fullwidth.fusion-builder-row-11 .fusion-widget-area .fusion-vertical-menu-widget .current-menu-item > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-11 .fusion-widget-area .fusion-vertical-menu-widget .current_page_item > a, #wrapper .fusion-fullwidth.fusion-builder-row-11 .fusion-widget-area .fusion-vertical-menu-widget .current_page_item > a:before {color: #f5b41a;}#wrapper .fusion-fullwidth.fusion-builder-row-11 .fusion-widget-area .widget_nav_menu .menu li.current_page_ancestor > a, #wrapper .fusion-fullwidth.fusion-builder-row-11 .fusion-widget-area .widget_nav_menu .menu li.current_page_ancestor > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-11 .fusion-widget-area .widget_nav_menu .current-menu-item > a, #wrapper .fusion-fullwidth.fusion-builder-row-11 .fusion-widget-area .widget_nav_menu .current-menu-item > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-11 .fusion-widget-area .widget_nav_menu .current_page_item > a, #wrapper .fusion-fullwidth.fusion-builder-row-11 .fusion-widget-area .widget_nav_menu .current_page_item > a:before {color: #f5b41a;}#wrapper .fusion-fullwidth.fusion-builder-row-11 .fusion-vertical-menu-widget .menu li.current_page_item > a { border-right-color:#f5b41a;border-left-color:#f5b41a;}#wrapper .fusion-fullwidth.fusion-builder-row-11 .fusion-widget-area .tagcloud a:hover { color: #fff; background-color: #f5b41a;border-color: #f5b41a;}#main .fusion-fullwidth.fusion-builder-row-11 .post .blog-shortcode-post-title a:hover {color: #f5b41a;}.fusion-body .fusion-flex-container.fusion-builder-row-11{ padding-top : 75px;margin-top : 0px;padding-right : 30px;padding-bottom : 75px;margin-bottom : 0px;padding-left : 30px;}@media only screen and (max-width:1200px) {.fusion-body .fusion-flex-container.fusion-builder-row-11{ padding-top : 0px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-flex-container.fusion-builder-row-11{ padding-top : 0px;}}

Strategy Implementation & Strategic Plan Execution

Posted on August 10, 2021 by admin

Strategy ImplementationGrant Difford2021-08-10T17:13:58+12:00

We enable leaders to develop purposeful strategy and make it happen.

No smoke and mirrors, just straight-up action and results that you can understand.

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.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 40px;margin-top : 0px;padding-right : 30px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 30px;}

i.fb-icon-element.fontawesome-icon.fb-icon-element-1{ color: #f5b41a;}i.fb-icon-element.fontawesome-icon.fb-icon-element-1:hover { color: #f5b41a;}@media only screen and (max-width:1200px) {.fusion-title.fusion-title-2{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-2{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}

Leadership

We work with leaders and their teams on their purpose and capabilities.

One-on-one Coaching.
Culture Development.
Custom Leadership Workshops.
Capability Development.

Full Details

.fusion-body .fusion-builder-column-7{width:40% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-7 > .fusion-column-wrapper {padding-top : 36px !important;padding-right : 40px !important;margin-right : 20px;padding-bottom : 16px !important;padding-left : 40px !important;margin-left : 20px;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-7{width:50% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 20px;margin-left : 20px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;margin-bottom : 10px;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

i.fb-icon-element.fontawesome-icon.fb-icon-element-2{ color: #f5b41a;}i.fb-icon-element.fontawesome-icon.fb-icon-element-2:hover { color: #f5b41a;}@media only screen and (max-width:1200px) {.fusion-title.fusion-title-3{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-3{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}

Strategy

We work with business owners to realise strategic opportunities for growth.

Competitive Advantage.
Strategic Plan Development.
Strategy Workshops.
Strategy Implementation.

Full Details

.fusion-body .fusion-builder-column-8{width:40% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-8 > .fusion-column-wrapper {padding-top : 36px !important;padding-right : 40px !important;margin-right : 20px;padding-bottom : 16px !important;padding-left : 40px !important;margin-left : 20px;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-8{width:50% !important;order : 0;}.fusion-builder-column-8 > .fusion-column-wrapper {margin-right : 20px;margin-left : 20px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-8{width:100% !important;order : 0;margin-bottom : 10px;}.fusion-builder-column-8 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

Strategy Implementation

.fusion-body .fusion-builder-column-9{width:100% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-9 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-9{width:100% !important;order : 0;}.fusion-builder-column-9 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-9{width:100% !important;order : 0;}.fusion-builder-column-9 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

i.fb-icon-element.fontawesome-icon.fb-icon-element-3{ color: #f5b41a;}i.fb-icon-element.fontawesome-icon.fb-icon-element-3:hover { color: #f5b41a;}@media only screen and (max-width:1200px) {.fusion-title.fusion-title-5{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-5{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}

Brand Strategy

We help you develop a story that creates customers for life.

Brand Values & Proposition.
Brand Identity & Implementation.
Defining Core Customer.
Target Markets.

Full Details

.fusion-body .fusion-builder-column-10{width:40% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-10 > .fusion-column-wrapper {padding-top : 36px !important;padding-right : 40px !important;margin-right : 20px;padding-bottom : 16px !important;padding-left : 40px !important;margin-left : 20px;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-10{width:50% !important;order : 0;}.fusion-builder-column-10 > .fusion-column-wrapper {margin-right : 20px;margin-left : 20px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-10{width:100% !important;order : 0;margin-bottom : 10px;}.fusion-builder-column-10 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

i.fb-icon-element.fontawesome-icon.fb-icon-element-4{ color: #f5b41a;}i.fb-icon-element.fontawesome-icon.fb-icon-element-4:hover { color: #f5b41a;}@media only screen and (max-width:1200px) {.fusion-title.fusion-title-6{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-6{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}

Communications

We help you find the right tools and tone to communicate your vision.

Internal Communications.
External Communications.
Customer Strategy.
Capability Development.

Full Details

.fusion-body .fusion-builder-column-11{width:40% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-11 > .fusion-column-wrapper {padding-top : 36px !important;padding-right : 40px !important;margin-right : 20px;padding-bottom : 16px !important;padding-left : 40px !important;margin-left : 20px;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-11{width:50% !important;order : 0;}.fusion-builder-column-11 > .fusion-column-wrapper {margin-right : 20px;margin-left : 20px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-11{width:100% !important;order : 0;margin-bottom : 10px;}.fusion-builder-column-11 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

i.fb-icon-element.fontawesome-icon.fb-icon-element-5{ color: #f5b41a;}i.fb-icon-element.fontawesome-icon.fb-icon-element-5:hover { color: #f5b41a;}@media only screen and (max-width:1200px) {.fusion-title.fusion-title-7{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-7{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}

Content Strategy

We help you develop your story and distribute it.

Written Content.
Video Content.
Audio Content.
Visual Content.

Full Details

.fusion-body .fusion-builder-column-12{width:40% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-12 > .fusion-column-wrapper {padding-top : 36px !important;padding-right : 40px !important;margin-right : 20px;padding-bottom : 16px !important;padding-left : 40px !important;margin-left : 20px;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-12{width:50% !important;order : 0;}.fusion-builder-column-12 > .fusion-column-wrapper {margin-right : 20px;margin-left : 20px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-12{width:100% !important;order : 0;margin-bottom : 10px;}.fusion-builder-column-12 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

i.fb-icon-element.fontawesome-icon.fb-icon-element-6{ color: #f5b41a;}i.fb-icon-element.fontawesome-icon.fb-icon-element-6:hover { color: #f5b41a;}@media only screen and (max-width:1200px) {.fusion-title.fusion-title-8{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-8{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}

Digital Marketing

We help you find your customers and build your brand online.

SEM.
SEO.
Social Media.
Digital Platforms.

Full Details

.fusion-body .fusion-builder-column-13{width:40% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-13 > .fusion-column-wrapper {padding-top : 36px !important;padding-right : 40px !important;margin-right : 20px;padding-bottom : 16px !important;padding-left : 40px !important;margin-left : 20px;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-13{width:50% !important;order : 0;}.fusion-builder-column-13 > .fusion-column-wrapper {margin-right : 20px;margin-left : 20px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-13{width:100% !important;order : 0;margin-bottom : 10px;}.fusion-builder-column-13 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

i.fb-icon-element.fontawesome-icon.fb-icon-element-7{ color: #f5b41a;}i.fb-icon-element.fontawesome-icon.fb-icon-element-7:hover { color: #f5b41a;}@media only screen and (max-width:1200px) {.fusion-title.fusion-title-9{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-9{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}

Marketing Strategy

We help you develop your marketing messages and activity.

Customer Segmentation.
Marketing Planning.
Channel Selection.
Measurement & Reporting.

Full Details

.fusion-body .fusion-builder-column-14{width:40% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-14 > .fusion-column-wrapper {padding-top : 36px !important;padding-right : 40px !important;margin-right : 20px;padding-bottom : 16px !important;padding-left : 40px !important;margin-left : 20px;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-14{width:50% !important;order : 0;}.fusion-builder-column-14 > .fusion-column-wrapper {margin-right : 20px;margin-left : 20px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-14{width:100% !important;order : 0;margin-bottom : 10px;}.fusion-builder-column-14 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

i.fb-icon-element.fontawesome-icon.fb-icon-element-8{ color: #f5b41a;}i.fb-icon-element.fontawesome-icon.fb-icon-element-8:hover { color: #f5b41a;}@media only screen and (max-width:1200px) {.fusion-title.fusion-title-10{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-10{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}

Pricing Strategy

Ensure your pricing aligns with the value you give.

Value Based Pricing.
Communicating Value.
Lifetime Value.
Multiple Pricing Strategies.

Full Details

.fusion-body .fusion-builder-column-15{width:40% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-15 > .fusion-column-wrapper {padding-top : 36px !important;padding-right : 40px !important;margin-right : 20px;padding-bottom : 16px !important;padding-left : 40px !important;margin-left : 20px;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-15{width:50% !important;order : 0;}.fusion-builder-column-15 > .fusion-column-wrapper {margin-right : 20px;margin-left : 20px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-15{width:100% !important;order : 0;margin-bottom : 10px;}.fusion-builder-column-15 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

.fusion-fullwidth.fusion-builder-row-4 a:not(.awb-custom-text-color):not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link) , .fusion-fullwidth.fusion-builder-row-4 a:not(.awb-custom-text-color):not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):before, .fusion-fullwidth.fusion-builder-row-4 a:not(.awb-custom-text-color):not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):after {color: #f5b41a;}.fusion-fullwidth.fusion-builder-row-4 a:not(.awb-custom-text-hover-color):not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover, .fusion-fullwidth.fusion-builder-row-4 a:not(.awb-custom-text-hover-color):not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:before, .fusion-fullwidth.fusion-builder-row-4 a:not(.awb-custom-text-hover-color):not(.fusion-button):not(.fusion-builder-module-control):not(.fusion-social-network-icon):not(.fb-icon-element):not(.fusion-countdown-link):not(.fusion-rollover-link):not(.fusion-rollover-gallery):not(.fusion-button-bar):not(.add_to_cart_button):not(.show_details_button):not(.product_type_external):not(.fusion-view-cart):not(.fusion-quick-view):not(.fusion-rollover-title-link):not(.fusion-breadcrumb-link):hover:after {color: #3f3f3f;}.fusion-fullwidth.fusion-builder-row-4 .pagination a.inactive:hover, .fusion-fullwidth.fusion-builder-row-4 .fusion-filters .fusion-filter.fusion-active a {border-color: #3f3f3f;}.fusion-fullwidth.fusion-builder-row-4 .pagination .current {border-color: #3f3f3f; background-color: #3f3f3f;}.fusion-fullwidth.fusion-builder-row-4 .fusion-filters .fusion-filter.fusion-active a, .fusion-fullwidth.fusion-builder-row-4 .fusion-date-and-formats .fusion-format-box, .fusion-fullwidth.fusion-builder-row-4 .fusion-popover, .fusion-fullwidth.fusion-builder-row-4 .tooltip-shortcode {color: #3f3f3f;}#wrapper .fusion-fullwidth.fusion-builder-row-4 .fusion-widget-area .fusion-vertical-menu-widget .menu li.current_page_ancestor > a, #wrapper .fusion-fullwidth.fusion-builder-row-4 .fusion-widget-area .fusion-vertical-menu-widget .menu li.current_page_ancestor > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-4 .fusion-widget-area .fusion-vertical-menu-widget .current-menu-item > a, #wrapper .fusion-fullwidth.fusion-builder-row-4 .fusion-widget-area .fusion-vertical-menu-widget .current-menu-item > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-4 .fusion-widget-area .fusion-vertical-menu-widget .current_page_item > a, #wrapper .fusion-fullwidth.fusion-builder-row-4 .fusion-widget-area .fusion-vertical-menu-widget .current_page_item > a:before {color: #3f3f3f;}#wrapper .fusion-fullwidth.fusion-builder-row-4 .fusion-widget-area .widget_nav_menu .menu li.current_page_ancestor > a, #wrapper .fusion-fullwidth.fusion-builder-row-4 .fusion-widget-area .widget_nav_menu .menu li.current_page_ancestor > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-4 .fusion-widget-area .widget_nav_menu .current-menu-item > a, #wrapper .fusion-fullwidth.fusion-builder-row-4 .fusion-widget-area .widget_nav_menu .current-menu-item > a:before, #wrapper .fusion-fullwidth.fusion-builder-row-4 .fusion-widget-area .widget_nav_menu .current_page_item > a, #wrapper .fusion-fullwidth.fusion-builder-row-4 .fusion-widget-area .widget_nav_menu .current_page_item > a:before {color: #3f3f3f;}#wrapper .fusion-fullwidth.fusion-builder-row-4 .fusion-vertical-menu-widget .menu li.current_page_item > a { border-right-color:#3f3f3f;border-left-color:#3f3f3f;}#wrapper .fusion-fullwidth.fusion-builder-row-4 .fusion-widget-area .tagcloud a:hover { color: #fff; background-color: #3f3f3f;border-color: #3f3f3f;}#main .fusion-fullwidth.fusion-builder-row-4 .post .blog-shortcode-post-title a:hover {color: #3f3f3f;}.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 75px;margin-top : 0px;padding-right : 30px;padding-bottom : 75px;margin-bottom : 0px;padding-left : 30px;}@media only screen and (max-width:1200px) {.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 60px;padding-bottom : 80px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 24px;padding-bottom : 48px;}}

.fusion-body .fusion-builder-column-16{width:40% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-16 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 9.6%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 4.8%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-16{width:50% !important;order : 0;}.fusion-builder-column-16 > .fusion-column-wrapper {margin-right : 7.68%;margin-left : 3.84%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-16{width:100% !important;order : 0;margin-bottom : 30px;}.fusion-builder-column-16 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

@media only screen and (max-width:1200px) {.fusion-title.fusion-title-11{margin-top:6px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-11{margin-top:10px!important; margin-right:0px!important;margin-bottom:16px!important; margin-left:0px!important;}}

Working with growth-focused leaders for over 10 years.

As Waking Giants has grown so have the needs of our clients. We focus on strong and long, exclusive relationships where we can add the most value to the client. Our primary goal is to identify their potential and help them to take action.

@media only screen and (max-width:1200px) {.fusion-title.fusion-title-12{margin-top:4px!important;margin-right:!important;margin-bottom:4px!important; margin-left:!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-12{margin-top:4px!important; margin-right:0px!important;margin-bottom:4px!important; margin-left:0px!important;}}

Grant Difford

Founder & Head of Client Strategy, Waking Giants

.fusion-body .fusion-builder-column-17{width:50% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-17 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.84%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 7.68%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-17{width:50% !important;}.fusion-builder-column-17 > .fusion-column-wrapper {margin-right : 30px;margin-left : 30px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-17{width:80% !important;margin-bottom : 10px;}.fusion-builder-column-17 > .fusion-column-wrapper {margin-right : 0px;margin-left : 0px;}}

.fusion-body .fusion-flex-container.fusion-builder-row-5{ padding-top : 90px;margin-top : 0px;padding-right : 30px;padding-bottom : 90px;margin-bottom : 0px;padding-left : 30px;}@media only screen and (max-width:1200px) {.fusion-body .fusion-flex-container.fusion-builder-row-5{ padding-bottom : 60px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-flex-container.fusion-builder-row-5{ padding-bottom : 40px;}}

@media only screen and (max-width:1200px) {.fusion-title.fusion-title-14{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-14{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}

Contact Waking Giants.

If you want the advantage of purposeful strategy within your business, get in touch.

+64 (0)9 302 0957

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Name *

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Phone

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Email address *

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Service interested in *

LeadershipStrategyStrategy Implementation

.fusion-body .fusion-builder-column-22{width:50% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-22 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 3.84%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.84%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-22{width:50% !important;order : 0;}.fusion-builder-column-22 > .fusion-column-wrapper {margin-right : 3.84%;margin-left : 3.84%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-22{width:100% !important;order : 0;}.fusion-builder-column-22 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

Subject

How can we help?

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.fusion-body .fusion-builder-column-24{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-24 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-24{width:100% !important;order : 0;}.fusion-builder-column-24 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-24{width:100% !important;order : 0;}.fusion-builder-column-24 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

.fusion-body .fusion-flex-container.fusion-builder-row-6-1{ padding-top : 0px;margin-top : 0px;padding-right : 30px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 30px;}

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Webinars.

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The Sock Strategy

How we grew an online sports brand by 1035% in 12 months.

Watch Now

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The Leadership Toolbox

Try our online leadership and strategy community for FREE.

Join The Community

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Communication Strategy

Posted on August 10, 2021 by admin

Communication StrategyGrant Difford2021-08-10T12:49:14+12:00

Do you need a communication strategy?

Communication is the most critical tool for any business growing with purpose.

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Communication Strategy - Team communication

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Communication Strategy.

What we communicate impacts what action we see.

If you want to be an effective communicator as a leader or as an organisation you must be able to identify the type of message and the delivery mechanism that will deliver the most impact to the recipient.

Beyond the tools that we use such as non-verbal cues and words, we are communicating through our actions and our responses. Our emotions and intent will form the direction and potential outcome you will receive.

With such a high level of communication being undertaken every day through personal, and professional relationships, through interpersonal and external like social media, communication is a critical tool in growing your business.

How can you communicate more effectively?

Be Clear On The Objective

Don’t mix messages in one communication, good communication brings clarity to the audience.

Bring Facts Not Emotion

Poor communication is often the result of the conflict of emotions.

Be Consistent

Ensure your message is consistent in all environments, look, feel, language, people and actions.

Time And Place

Ensure you understand when is the best place to communicate and through what medium.

Need a clear communications strategy?

All aspects of your leadership and business will be affected by leadership, so you may as well get it right. Develop your skills and those of your team to enable them to deliver the right information at the right time for the most impact.

Internal Communications

Purpose.
Culture.
Value proposition.
Brand promise.
Target market.
Communication objectives.
Communication channels.
Accountability.
Impact/Results.

External Communications

Key audiences.
External brand communications.
Tone of voice.
Market influencers.
Customer experience.
Communication metrics.

Want to bring clarity to your communications?

Get in touch and start the process of mapping your communication strategy for your leadership, teams and customers.

Communications touch every corner of your business.

We don’t see your communications strategy as a PR exercise. We believe you need to look at all aspects, from your vision to your daily management meetings and integrate it with your brand strategy and strategic planning processes.

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Leadership Communications

Are you effectively communicating your vision to your team?

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Internal Communications

Do you enable effective communication between your team?

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Customer Communications

Do you effectively communicate with your customers?

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Market Communications

Does the market understand the value and impact you bring?

Insights: Everybody Is On A Journey.

Providing a fresh perspective, focus, long-term results and being able to get the best out of the resources they have. Hear from Raymond >

Raymond Laursen

Sales & Innovation Manager, Conroy Australia

Time to take action.

Our approach to brand strategy is to focus on the core needs of the business – understanding the current strengths and weaknesses or looking for future growth opportunities.

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Brand Strategy

Do you need to realise the value of your brand and communicate it?

Start Here

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Strategic Planning

Do you need clarity on where your business is and where it is heading?

Start Here

Case Study: After 20 Years, It Was Time For A Change.

Having been in a service business for over 20 years, the model was getting a little tiresome for the client. Working over 70 hours per week, come rain or shine, making good money, but wondering why?

Interested in business coaching, contact us today.

Do you see potential in your business but not sure where to start, let us help you uncovered those opportunities and make them happen.

Call +64 (0)9 302 0957

Name *

Phone

Email address *

Service interested in *

LeadershipStrategyStrategy Implementation

Subject

How can we help?

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There was an error trying to send your message. Please try again later.

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Webinars.

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The Sock Strategy

How we grew an online sports brand by 1035% in 12 months.

Watch Now

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The Leadership Toolbox

Try our online leadership and strategy community for FREE.

Join The Community

Marketing Strategy

Posted on August 10, 2021 by admin

Marketing StrategyGrant Difford2021-08-10T14:26:20+12:00

How effective is your marketing strategy?

Are you reaching the right customers in the right places at the right times?

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Marketing Strategy.

Not everyone is your customer!

Time again we see businesses stretch themselves too far when it comes to their marketing strategy. Trying every concept/every channel and seeing mixed results at best, but what are they getting wrong? Their understanding of their customer.

Great marketing is informed by the needs of the customer and your ability to fulfil that need. It has nothing to do with Google or TV ads, it is all about the value you can bring in their moment of need.

Understanding their need for your product at the right price, at the right time and through a mechanism they want to engage with.

How can your marketing strategy deliver results?

Know Your Core Customer

Don’t try and market to everyone, you will have 2-3 core customers at most.

Communicate Don’t Sell

Share information at the right time for your potential customer to learn more about you.

Be Open Minded

You are not limited to expensive traditional media, explore new channels.

Time And Place

Competition demands that you need to be consistently educating your potential customer.

Marketing strategy not performing?

Are you currently using tactics to reach your audience without understanding their needs and how you can fulfil them? What are you missing from your marketing strategy?

Marketing Strategy

Value proposition.
Brand promise.
Target market.
Marketing channels.
Pricing strategy.
KPIs.
Competitive advantage.
Messaging.

Marketing Plan/Tactics

Content strategy.
Events and activations.
Influencers/ambassadors.
Search engine optimisation.
Search engine marketing.
Leverage/partnerships.
TV, Radio, Print.
Podcasts, video.
Social media marketing.

Marketing strategy need a review?

Get in touch and start the process of mapping your marketing strategy to deliver measurable results.

The secrets of a successful marketing strategy.

Firstly there are no secrets. There are only three things you need to focus on; know your customer, effectively communicate your value, measure what works and adapt.

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Use Data Not Opinion

You need to measure what works, nostalgia doesn’t pay the bills.

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Review Regularly

Don’t be scared to trial things to get data, fail fast, learn fast.

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Don’t Ignore Change

Not all strategies and channels will work forever, don’t get caught out.

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Listen To Your Customer

If you expect them to spend their money with you, listen to them.

Time to take action.

Our approach to marketing strategy is to focus on the core needs of the customer – what they want and what you can deliver, then we bring you together.

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Brand Strategy

Do you need to realise the value of your brand and communicate it?

Start Here

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Strategic Planning

Do you need clarity on where your business is and where it is heading?

Start Here

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1035% Growth, With Running Socks.

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Leveraging customer-centric strategies

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Insights: Growing together.

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We’ve been there from the start with John and Candor³ and grown together. The most important thing for John is the intangible value we can provide when it comes to strategic thinking and delving deep below the surface. Hear from John >

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John Gardiner

Managing Director, Candor³

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Interested in business coaching, contact us today.

Do you see potential in your business but not sure where to start, let us help you uncovered those opportunities and make them happen.

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Webinars.

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The Sock Strategy

How we grew an online sports brand by 1035% in 12 months.

Watch Now

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Brand Strategy

Posted on August 10, 2021 by admin

Brand StrategyGrant Difford2021-08-10T12:30:32+12:00

Why is brand strategy important?

So much more than your logo, your brand strategy is how you make your ideal customer feel.

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Brand Strategy.

It’s all about the long-term relationship.

When you ask why people buy your product to service you must take into account the brand value you have developed with them, especially if they come back time and time again.

The ultimate for any business sustainability is your ability to capture the mind of your audience. How do you get them to choose you when they are so many alternatives and are they willing to forgo a lower price to choose you? That’s brand equity.

How do you develop a strong brand strategy?

Who Do You Serve?

Don’t try to appeal to all types of customers. If you are clear about who you serve, they will be clear on how you can serve them.

Make Them A Promise

Your brand promise is your commitment to your customer and their needs, and you must fulfil that promise.

Be Consistent

Ensure your brand is consistent in all environments, look, feel, language, people and actions.

It’s Not All Rational

Branding is about a feeling. When the customer connects a feeling to your brand experience, it’s hard to copy.

Need to create a brand strategy?

Your brand strategy starts on the inside, being clear on your purpose and how you want to serve your customer. Then you build a bridge to them through your brand identity and communications.

Your Internal Brand

Purpose.
Culture.
Value proposition.
Brand promise.
Target market.
Core customer.
Pricing strategy.
Marketing strategy.
Business model.
Product/Service Benefits.

Your External Brand

Visual identity.
External brand communications.
Advertising.
Tone of voice.
Market influencers.
Partnerships.
Customer experience.

Want to build a brand that connects?

Get in touch and start the process of building a brand that drives sustainable growth.

Create loyalty to your brand.

When we look at strategy development the way you build loyalty is through your brand strategy. This is not in the numbers, but in the impact, you have on your customers and how they reward you.

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Customers First

Focus most of our resources on driving a great customer experience.

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Your Culture Is Critical

Your team need to understand what good looks like in delivering your brand.

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Loyalty Is Not About Price

Pricing is an important part of brand strategy, but not the priority for many.

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Complacency Kills Your Brand

Your brand strategy is a living thing so measure your progress and adjust as conditions evolve.

Insights: Everybody Is On A Journey.

Providing a fresh perspective, focus, long-term results and being able to get the best out of the resources they have. Hear from Raymond >

Raymond Laursen

Sales & Innovation Manager, Conroy Australia

Time to take action.

Our approach to brand strategy is to focus on the core needs of the business – understanding the current strengths and weaknesses or looking for future growth opportunities.

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Business Coaching

Do you need someone to look for the opportunities you can’t see?

Start Here

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Strategic Planning

Do you need clarity on where your business is and where it is heading?

Start Here

Case Study: After 20 Years, It Was Time For A Change.

Having been in a service business for over 20 years, the model was getting a little tiresome for the client. Working over 70 hours per week, come rain or shine, making good money, but wondering why?

Interested in business coaching, contact us today.

Do you see potential in your business but not sure where to start, let us help you uncovered those opportunities and make them happen.

Call +64 (0)9 302 0957

Name *

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Service interested in *

LeadershipStrategyStrategy Implementation

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Webinars.

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The Sock Strategy

How we grew an online sports brand by 1035% in 12 months.

Watch Now

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Business Resources, Tools & Blog Posts

Posted on August 8, 2021 by admin

ResourcesGrant Difford2021-08-09T11:20:40+12:00

Leadership and Strategy articles focused on your growth.

We share real-world interactions and learning so you can be one step ahead.

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Articles

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Leadership

Learn more about how you can make your leadership work for you.

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Strategy

Learn more about the power of simple strategy on your growth aspirations.

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Strategy Implementation

Got the theory nailed and need to get into the detail?

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Webinars.

.fusion-body .fusion-builder-column-11{width:33.3333333333% !important;margin-top : 20px;margin-bottom : 30px;}.fusion-builder-column-11 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 11.52%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 5.76%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-11{width:100% !important;order : 0;margin-bottom : 0px;}.fusion-builder-column-11 > .fusion-column-wrapper {margin-right : 3.84%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-11{width:100% !important;order : 0;margin-top : 0px;}.fusion-builder-column-11 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

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The Sock Strategy

How we grew an online sports brand by 1035% in 12 months.

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Competitive Advantage Strategy

Posted on August 3, 2021 by admin

Competitive AdvantageGrant Difford2021-08-04T11:24:21+12:00

What is your competitive advantage?

Your competitive advantage is no longer what it used to be, so much competition and so little loyalty.

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Competitive Advantage.

How will you compete for attention?

For a long time, we were taught that we needed to have a USP (Unique Selling Proposition), but current thought says differently. With the increase in competition and ease to market, ‘being’ unique is not as easy as it seems.

90% of businesses would struggle to define one thing that means you can dominate the mind of the consumer. But what you can do is create a recipe that makes you hard to beat, your secret sauce.

How do you develop your secret sauce?

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What Business You Are In?

It might not be what you think. Uber for example is not in the transport business, but the time business.

Understand Your Customer

The best way to gain a competitive advantage is to understand the needs of your customer.

Make It Hard To Copy

A single element is easy to copy, but the right combination makes it tougher for others to follow.

Don’t Get Complacent

Once you have an advantage, the work doesn’t stop, you have to maintain and further your position.

This is how we find your competitive advantage.

First things first, you don’t need to create bleeding-edge technology. Most innovation comes from takes something that exists and improve it.

Internal Advantages

Highly skilled labour.
Unique access to resources.
Geographic location.
Proprietary technology.
Production efficacy.
Brand equity.
Big data.
Large customer base.
Business model.
Pricing.
Product/Service Benefits.

External Advantages

Change in market demand.
Economic factors.
Access to resource.
Investment.
Global activity.
Political change.
Compliance changes.

Want to understand and exploit your competitive advantage?

Get in touch and start the process of giving your business an edge on your competition.

Create the right combination too dominate.

When you get the mix right it’s hard for others to follow. We took on the ‘big guns’ when it comes to running retail in New Zealand using a combination of advantages to gain market share and grow by over 1035% in 12 months.

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Customers First.

Focus most of our resources on driving a great customer experience.

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Drop Ship To Build Stock

Our competitors sit on huge stock, we drop-ship in bulk weekly.

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No Retail Outlets To Reduce Costs

Our combination of online and event-based pop up stores reduce capital costs.

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3 For 2 Pairs Of Socks Always

Low cost investment to engage with the brand, competitors copy for a week, but never full time.

Insights: Everybody Is On A Journey.

Providing a fresh perspective, focus, long-term results and being able to get the best out of the resources they have. Hear from Raymond >

Raymond Laursen

Sales & Innovation Manager, Conroy Australia

Time to take action.

Our approach to strategy focuses on the core needs of the business – understanding the current strengths and weaknesses or looking for future growth opportunities.

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Business Coaching

Do you need someone to look for the opportunities you can’t see?

Start Here

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Strategic Planning

Do you need clarity on where your business is and where it is heading?

Start Here

Case Study: After 20 Years, It Was Time For A Change.

Having been in a service business for over 20 years, the model was getting a little tiresome for the client. Working over 70 hours per week, come rain or shine, making good money, but wondering why?

Interested in business coaching, contact us today.

Do you see potential in your business but not sure where to start, let us help you uncovered those opportunities and make them happen.

Call +64 (0)9 302 0957

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Webinars.

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The Sock Strategy

How we grew an online sports brand by 1035% in 12 months.

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