If you think great customer service is too much effort check the Google Reviews for Ronhill New Zealand. In 2020 the brand was achieving a small income of $400 per month, well under what it should have been delivering.
Starting with the audience analysis we identified that we needed a low-cost purchase to engage them in this previously relatively unknown brand. With socks being a recurring purchase we knew we would be able to develop a strong lifetime value for those customers and leverage that sale to encourage them to try the running clothing. We focused our energy on brand building through amazing customer service.
The net result was turning a business with $16,000 revenue into $93,000 within 12 months, all because we created a strong customer focus early. For the full case study watch our Sock Strategy Webinar here where we outline the 20 tactics we used to drive growth.