Digital marketing strategy isn’t as scary as you think.

Scalable, measurable lead generation, 24/7.

Digital Marketing Strategy
Digital Marketing Strategy Online

Digital Marketing Strategy.

The data will show you where you can grow.

There is so much complexity when it comes to digital marketing, but what it does provide are scale and accountability. It removes geographic boundaries and reduces the need for traditional marketing channels like radio and TV that provide vague data at best.

Like all strategies, it’s about finding what your customer is using then supporting their needs with your offering. You will be aware that the habitual use of mobile devices provides the perfect gateway to connect with your potential customers, anywhere, at any time. Can you afford not to be there?

How do plan a successful digital marketing strategy?

What is a digital marketing strategy?

In reality, you cannot ignore the digital world. If you do you let your competitors gain ground. You don’t need to start big, but you do need to start.

Digital Platforms

  • E-commerce.

  • Websites.

  • LinkedIn.

  • Facebook.

  • YouTube.

  • Bing.

  • Twitter.

  • Google.

  • Communities.

  • E-learning.

  • Streaming.

  • ESports.

Digital Tools

  • Search engine optimisation.

  • Search engine marketing.

  • Google Ads.

  • Retargeting.

  • Display advertising.

  • Apps.

  • Augmented reality.

  • Content marketing.

  • Sales funnels.

Are you ready to grow online, but need help?

Get in touch and start the process of understanding you can benefit from digital marketing.

Contact Us

The illusion of scale.

Unlike billboards or newspapers, digital marketing is not reserved for big budgets. Find the right platform and resource and you can generate significant leads, brand awareness and results, no matter how small your business.

Customers First

Digital does not replace the need for human interaction, it is a tool, not the golden goose.

Find Your Tribe

Not all platforms are equal, do your research and find out where your customers hang out.

Clicks Are Easy

Getting someone to your website is the start, you have to build trust for them to take action.

Things Change, Quickly

Once you have found a vein of gold, don’t assume it will be there for every, evolve, be proactive.

Insights: Everybody Is On A Journey.

What started as a simple website project several years ago has become an enduring relationship based on collaboration. They had a great brand and great people, but they knew they had more opportunities to improve. Their key win was being enabled to take a more strategic approach and then knowing what to do about it.

Providing a fresh perspective, focus, long-term results and being able to get the best out of the resources they have. Hear from Raymond >

Raymond Laursen

Sales & Innovation Manager, Conroy Australia

Time to take action.

Our approach to digital marketing strategy is to focus on the objectives and the results, the creative is how you tell the story.

Strategic Planning

Do you need clarity on where your business is and where it is heading?

Content Strategy

Do you need to build your content to support your digital strategy?

1035% Growth, With Running Socks.

Leveraging customer-centric strategies

If you think great customer service is too much effort check the Google Reviews for Ronhill New Zealand. In 2020 the brand was achieving a small income of $400 per month, well under what it should have been delivering.

Starting with the audience analysis we identified that we needed a low-cost purchase to engage them in this previously relatively unknown brand. With socks being a recurring purchase we knew we would be able to develop a strong lifetime value for those customers and leverage that sale to encourage them to try the running clothing. We focused our energy on brand building through amazing customer service.

The net result was turning a business with $16,000 revenue into $93,000 within 12 months, all because we created a strong customer focus early. For the full case study watch our Sock Strategy Webinar here where we outline the 20 tactics we used to drive growth.

Sock Strategy - Ronhill New Zealand

Contact Waking Giants.

Do you want a digital marketing strategy that attracts potential customers?

Call +64 (0)9 302 0957

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Webinars.

It’s all well and good us telling you how good we are, but when it comes to building relationships it’s all about being open. We have a great webinar available along with our FREE 7 Day Trial of The Leadership Toolbox Community.

The Sock Strategy

How we grew an online sports brand by 1035% in 12 months.

The Leadership Toolbox

Try our online leadership and strategy community for FREE.