Your content strategy will support your brand online.

Content is a long-term marketing tool to build trust with potential customers.

Content Marketing
Content Strategy

Content Strategy.

Educate your prospect before you sell to them.

You have nothing to share. Lot’s of people have already created content on that theme. Standard responses when it comes to starting your content strategy planning.

But it’s irrelevant. You have a unique voice or a different spin on the world, no matter what you think. There are people on Instagram with millions of followers because they like brown cats, thousands of comments on articles on personal journeys. We as humans are interested in each other, so share your story.

How do you create a strong content strategy?

How to create a content strategy?

The first place to start is what you want to share with your audience and what value it will bring to them.

Content Strategies

  • Thought leadership.

  • Case studies.

  • White papers.

  • Courses.

  • Books.

  • Interviews.

  • Co-authoring.

  • Behind the scenes.

Content Types

  • Video.

  • Meme.

  • Blogs.

  • Podcasts.

  • Video diaries.

  • Infographics.

  • Comics.

  • Checklist

Want to design a content strategy?

Get in touch and start the process of uncovering your unique story and the impact it can have on your long-term success.

Contact Us

You should give it away FREE.

Many argue that giving your content away for free undermines your value. Well, that’s not true. That’s assuming your content is 100% unique, which is unlikely. Think of your content as the crumbs that lead your prospects to the product.

Free Is Ok

Give your value upfront to build trust before you enagage.

Start Small

You don’t need to create all types of content for all platforms.

Consistency Over Volume

If you can only post once a week, do to the best of your ability and learn.

Don’t Post For Likes

Choose the right KPIs, a ‘like’ is not a measurement of success.

Insights: Everybody Is On A Journey.

What started as a simple website project several years ago has become an enduring relationship based on collaboration. They had a great brand and great people, but they knew they had more opportunities to improve. Their key win was being enabled to take a more strategic approach and then knowing what to do about it.

Providing a fresh perspective, focus, long-term results and being able to get the best out of the resources they have. Hear from Raymond >

Raymond Laursen

Sales & Innovation Manager, Conroy Australia

Time to take action.

Our approach to content strategy is to focus on how you can share your ideas and value to as large an audience as possible.

Strategic Planning

Do you need clarity on where your business is and where it is heading?

Communication Strategy

Do you need help refining your story so your content can follow?

Find your voice.

People want to hear what you have to say

If you asked us if we coach leaders to use LinkedIn it would be a resounding no. But when we work with leaders that we can see potential in, we identify all of the tools that can get them to their goals.

Over the past 12 months, we have coached two successful business owners that are paving the way for their respective industries on building their brands online.

To say they were nervous at first is an understatement, it took a lot of support and coaching to get them to the start line because they felt they didn’t have anything valuable to share.

But with the right ideas, and structure they were about to embrace a new platform and a new way of telling their story. One generated over 50,000 views of their first post (And continued to do so) and got the attention of globals CEOs interested in working with them. But the real win is the confidence they gained in their ability to lead their industries.

Real-world results followed quickly and it soon became a tool to share their vision and grow their businesses. Focused and consistent application, nothing more.

Don’t get me wrong, we did coach LinkedIn strategy, but more importantly, we shone a light on their potential and got them to the start line.

LinkedIn Coaching

Contact Waking Giants.

Do you want a digital marketing strategy that attracts potential customers?

Call +64 (0)9 302 0957

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