Defining Your Brand Values
Workshop
+ Audit your current brand
+ Re-discover your core brand values
+ Map the discovery into action
Branding is the position you hold in the mind of your customers.
Our brand values workshop has been developed for founders and leaders that feel their brand isn’t connecting as effectively as
it can with key stakeholders.
When you are leading a business through change it is easy to take your eye off the ball and operate within business as usual. But the health of your brand is critical for you, your team and your customers.
The heartbeat of your brand should be felt throughout your entire organisation. From you customer feedback to the impression you leave when a customer interacts with you.
Who is the workshop for?
For founders or leadership teams that see the potential of a brand refresh from the inside out. Not a new identity but an alignment of what your brand strategy is and how it can be reinforced and strengthened.
The Workshop
STEP ONE: Leadership Brand Audit
The first step involves getting to know your current vision, your industry, your competition and your potential customers. This is an internal audit of your brand, your perceptions, feedback and your S.W.O.T.
+ 2.5 hour Discovery Workshop
+ Including brand S.W.O.T.
STEP TWO: Team Brand Audit
To gauge the impact of the brand on your team it is important to understand their perception of the brand. This can be done through online questionnaires and interviews depending on the size and geography of the organisation.
+ Discovery process through online questionnaires
+ Discovery process through interviews
+ Audit and reporting on findings aligned to company brand strategy.
STEP THREE: Customer Brand Audit
If you are not currently engaging your customer base we will work with you to engage with a range of your customers to understand where they see your brand currently through interviews or surveys.
+ Discovery process through online questionnaires
+ Discovery process through interviews (As required)
+ Audit and reporting on findings aligned to company brand strategy.
STEP FOUR: Audit Review & Actions
Taking into account all of the data collected we will provide the data and overall sentiment of your key stakeholders and how they connect and feel about the brand.
This will inevitably yield significant insights for positive change that the leadership can factor into strategic planning.
+ Audit reporting
+ Audit review workshop
+ Brand values development
+ Brand values rollout recommendations.
The tools used to obtain the data will be dependent on your current access to information. These costs will be outlined based on your needs.
“From day one Grant and his team have been exceptional in our journey to increase and develop new brands, and the concepts that they have created have exceeded all our original expectations.”
BRAND STRATEGY
Deliver on your brand values through one of our programs.
Creating A Brand Strategy
Workshop
This strategy creation workshop has been developed for founders and leaders that feel their brand isn’t connecting as effectively as it can with key stakeholders.
Creating A Brand
Program
Our brand development program is designed to guide you through the process of creating a new brand from concept to reality that works for you.
