Brand Launch Strategy
Program
+ Ensure your new brand connects
+ Develop a step-by-step launch process
+ Deliver your brand to key stakeholders
The launch of a new brand is a process, but don’t lose sight of how it will make people feel.
Our brand launch strategy program is designed to guide you through the process of launching your new brand to the market. But more importantly educating your key internal stakeholders so they can own the new brand.
The Program
STEP ONE: Brand Rollout
Now the new brand is developed it is critical to launch through key channels. Undertaking the brand launch strategy we will deliver the following:
+ Internal brand launch and communications
+ External brand launch and communications
+ Update all brand touch-points (Offline & Online)
STEP TWO: New Brand Review
Launching a new brand will always create some unknown outcomes. It is critical to proactively garner feedback and action it to ensure the business evolves into its new market position and generate new opportunity through the process.
+ Stakeholder engagement and surveying
+ Internal feedback and strategy alignment
STEP THREE: Brand Management*
Because a brand is an organic structure that informs the success of your business through the talent you attract and the customers you serve, little should be left to chance.
In line with your brand strategy, as part of your overall business strategy there should be a brand manager internally or externally that ensures that the brand is meeting its goals.
+ Monthly brand marketing support
+ Bimonthly brand audit – internal/external
Brand launch touch points
Due to the independent needs of each business the touchpoints and brand assets will be different. They may include:
+ Brand collateral (brochures, stationery)
+ Social networks
+ Digital communications
+ Ambient branding (vehicles, signage, clothing)
+ Sales scripts and customer communications
+ External communications channels
+ Advertising
+ Operational assets (intranet, forms, emails)
+ Packaging, exhibitions, interior design
*At this stage we do not know what key assets you will require to be delivered. Your exact needs will be outlined and investment advised appropriately. Data collection platform costs, travel and engagement costs defined by your needs. Production and third party costs for the brand rollout will be quoted as required. Brand management may not be required for businesses that have their own internal resource.
“From day one Grant and his team have been exceptional in our journey to increase and develop new brands, and the concepts that they have created have exceeded all our original expectations.”
BRAND STRATEGY
Increase your brand awareness with one of our programs.
Creating A Brand Strategy
Workshop
This strategy creation workshop has been developed for founders and leaders that feel their brand isn’t connecting as effectively as it can with key stakeholders.
Defining Your Brand Values
Workshop
Our brand values workshop has been developed for founders and leaders that feel their brand isn’t connecting as effectively as it can with key stakeholders.
