How to Choose the Right Brand Name
1. Do Some Research Research is crucial when naming your business. Remember the brand name tells the whole story of the business distilled into one or two words. In 1995, Adidas and Reebok were battling for popularity among 18 to […]
Grow Your Business
Every company under the sun wants to grow and take their business to that next level. Often growth can creep up on us too quickly and we rush decisions without stopping to ask – why and how are we growing? […]
Growth is a Choice in Life and in Business
Time moves on. Language changes. Culture evolves. Technology disrupts. And new industries emerge as others become obsolete – growth is a choice. It’s both an exciting and volatile time to be in business – who would have thought such a […]
How to Start a Business
Every 30 days, more than half a million new businesses launch. Yet within a decade, all but an estimated 4 per cent of those new startups will have closed their doors. Still, want to start a business? Why is this? […]