Marketing Strategy Support
Program
+ Development of marketing objectives
+ Delivery of integrated marketing tools
+ Tracking of key marketing kpis
Marketing is the business process of creating relationships with and satisfying customers.
Our marketing strategy program is designed to guide you through the process of creating a cohesive marketing plan that aligns with your business goals.
Who is the program for?
For founders or leadership teams that see potential in a current brand that is not being realised. Alignment of marketing messaging and focused activities that engage current customers and attract new ones through the right channels.
The Program
STEP ONE: Setting Marketing Objectives
When your goal is to grow your business sustainably you have to have an always on approach to your marketing strategy. Setting your marketing objectives is critical to ensure you end up where you intended and that you are doing the right things to get there.
+ Current marketing audit
+ Development of objectives and key results
STEP TWO: Create A Marketing Strategy
With so many channels to choose from the marketing strategy will be developed to ensure that your focus and budget is on the things that will drive the best results.
+ Development of target customer(s)
+ Creation of marketing plan – 3/6/9/12 months
STEP THREE: Create Marketing Collateral
The key to success in marketing is consistency in messaging and tracking key results. As part of the marketing plan we will identify any gaps in your marketing collateral that require review or creation.
+ Digital marketing assets
+ Offline marketing assets
+ Internal marketing training and tools
STEP FOUR: Marketing Activation
Dependent on the marketing strategy that works for your business we will recommend the duration of the activity and the timelines required to meet the marketing objectives. Activation may include:
+ Brand collateral (brochures, stationery)
+ Social networks
+ Digital marketing (SEO, SEM, social media)
+ Ambient marketing (vehicles, signage, clothing)
+ Sales scripts and customer communications
+ External communications channels
+ Advertising (Online/offline)
+ Operational assets (intranet, forms, emails)
+ Packaging, exhibitions
+ Marketing automation
STEP FIVE: Marketing Management
If you do not have and internal marketing management resource we provide monthly strategy and implementation for the duration of the plan.
+ Monthly fixed fees
*At this stage we do not know what key assets you will require to be delivered. Your exact needs will be outlined and investment advised appropriately along with recommended media spend.
“From day one Grant and his team have been exceptional in our journey to increase and develop new brands, and the concepts that they have created have exceeded all our original expectations.”
BRAND STRATEGY
Increase your brand awareness with one of our programs.
Creating A Brand Strategy
Workshop
This strategy creation workshop has been developed for founders and leaders that feel their brand isn’t connecting as effectively as it can with key stakeholders.
Defining Your Brand Values
Workshop
Our brand values workshop has been developed for founders and leaders that feel their brand isn’t connecting as effectively as it can with key stakeholders.
