Learn How To Develop Authentic Leadership

It’s time to step up.

From a previous article, The Essence of Authentic Leadership, we’ve identified the 4 Key Elements in building authentic leadership within your team.

Authentic leadership theory stems from a combination of a number of leadership theories relating to charismatic, servant, spiritual, ethical, and transformational leadership. Though some attributes overlap among these theories, studies suggest that servant and transformational leadership theories are closely associated with authentic leadership theory.

As servant leadership focuses mainly on a leader’s capacity to listen to their team members, it encompasses the humanistic qualities of what an authentic leader must be. It also emphasizes the morality and motivation in satisfying the needs of others before oneself.

While transformational leadership, being a leading contributor to authentic leadership theory, enumerates the key elements that mirror authentic leaders.

The elements almost reflect Maslow’s Hierarchy of Needs and its purpose in driving an individual to reach their full potential. The key components also include – increasing awareness, encouraging the followers to place the needs of the organization above themself, and attending to the needs and aspirations of its people.

The path to being an authentic leader takes a lot of self-reflection as it’s rooted in one’s values, beliefs, morals, and goals.

9 ways for you to develop authentic leadership in your company

1. Practice Self-awareness

What are your strengths and limitations?

Job applicants have often posed this query as they hunt for new positions. However, as a leader, when was the last time you tried to answer this question yourself?

The most valuable asset that you have is yourself. Therefore, invest in yourself first before investing in others through regular self-awareness practices.

Though sometimes, it’s easier to assess others’ weaknesses and strengths, as leaders, examining our own strengths and limitations is crucial since it impacts how we execute as authentic leaders.

Try to invest time in yourself, self-awareness is key to being authentic. This process of self-discovery can be achieved initially through your introspection and by communicating with the people around you.

Explore yourself through personality assessments, aptitude tests on strengths and weaknesses, or leadership skills analyses. Simply asking questions of others around you can give you an answer.

How To Develop Authentic Leadership

2. Reexamine your Values

Do you still live by your values?

This fast-paced world we live in has helped mold you into the leader you are today. It can feel you are forever caught running after deadlines, satisfying client requests, managing staff, and putting out internal fires.

During these times, try and pause for a bit. Ask yourself, “Why the big rush?”

Reexamine your roots – look back on the values and principles which you uphold. As a leader, do you still operate by these values?

It’s a great idea to share these values with your team members. These principles can give you your target direction at times when you are tested by pressure and keep you on track.

Start walking the talk. Allow your values to radiate among your team members to help gain their respect and loyalty.

3. Discern your Aspirations and Motivations

What’s your passion?

It’s typical for us as humans to be driven by extrinsic desires or outside forces such as big houses, fancy cars, or wealth in general. Intrinsic motivation on the other hand is the desire that comes from within, such as participating in a competition or the feeling of achievement when a task is complete – this tends to be more powerful and results in increased fulfillment.

Discerning your motivations and aspirations takes honesty and readiness as you strike a balance between them.

4. Look at the Big Picture

Where are you heading?

Authentic leaders create long-term goals as something to inspire their team, something to strive towards. They keep their team’s focus intact and accept the challenges that come their way, knowing that they will grow through the experiences and reap the results after.

5. Demonstrate Consistency

How do you exhibit consistency?

Consistency in all life aspects is relevant to being authentic and projects reliability and trust to a team. Authentic leaders apply a similar set of values across all areas of life.

Apart from consistency in values, the tremendous challenge among leaders today is striking a balance among uniformity in career, family, and personal life.

6. Cultivate your Team

How do you develop your team?

An authentic leader relies on his or her team as they understand that they cannot achieve results without them.

Your team helps you to stay grounded and focused on your goals. With proper feedback from various perspectives, any of the team’s mistakes are corrected along the way, leading to more informed and competent decisions and actions.

How To Develop Authentic Leadership

7. Exude Transparency

In what aspects are you transparent?

Trust begets trust. Followers of authentic leaders openly share their insights and struggles as they encounter them.

Also, authentic leaders do not function well in a workplace tainted with secrecy and/or hypocrisy. Instead, they create a culture of collaboration and mutual respect, eliminating perception bias and encouragement for each member to speak up.

8. Motivate and Empower your Employees

How do you drive your team?

Inspiring your team takes you a step closer to achieving your objective. Employees that are motivated understand their contributions to the greater goal.

An authentic leader can empower the team, as they step up and take on challenges, treating them as opportunities. They are aligned with the values, mission, and goals of the organization. Empowered team members contribute to a positive work culture through the trust and loyalty that they exhibit.

9. Fuel up with your constants

Who are your constants?

Authentic leaders have a support group, known as their constants, that reminds them of their values, goals, and purpose.

These constants sometimes also become a source of motivation to pursue higher-order goals and achieve fulfillment. They may be your family, colleagues, mentors, friends, or sparring partners that keep you focused on your aspirations.

It is essential for leaders to regularly practice self-evaluation and strive for authentic leadership. Studies support that; indeed, leaders can be made by developing them. An authentic leadership, once practiced in the organization may bring effective advancement and positive workplace transformations.

References:

Braden, Michelle. (2018, March 13). Seven Ways to Develop Your Authentic Leadership Style. Forbes Coaches Council. Forbes. https://www.forbes.com/sites/forbescoachescouncil/2018/03/13/seven-ways-to-develop-your-authentic-leadership-style/?sh=377d603d69e6

Indeed. (2021, July 16). What Is Authentic Leadership? (Definition and Characteristics). Retrieved from https://www.indeed.com/career-advice/career-development/authentic-leadership

Johnson, S. (2019, September). Authentic Leadership Theory and Practical Applications in Nuclear Medicine. Journal of Nuclear Medicine Technology, 47(3). 181-188. https://doi.org/10.2967/jnmt.118.222851

Psychology Today. (n.d.). Motivation. Retrieved on October 12, 2021, from https://www.psychologytoday.com/us/basics/motivation

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Time to take action.

Our approach to leadership focuses on the core need of the person or the team – understanding the current leadership strengths and weaknesses or looking for future capability needs.

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The Leadership Toolbox

Are you in a growth phase and need to develop your leadership skills?

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Leadership Coaching

Are you overwhelmed with your current leadership commitments?

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Contact Waking Giants.

If you want the advantage of purposeful strategy within your business, get in touch today.

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What Is Your Authentic Leadership Style?

Leadership has been put to the test today more than ever.

In the past few decades, business owners have been managing striking a balance between their leadership styles while at the same time facing shifting challenges on technologies, customer demands, and competition. Although building on and improving leadership skills should be an important part of a business, it constantly falls down the list of priorities when day-to-day challenges arise in the company. However, as the era of ‘The Great Resignation, a term initially popularized in 2019 by Dr. Anthony Klotz, a psychologist, and professor at Texas A&M, is upon us, business leaders need to rethink their strategies. Reflecting on who you are as a leader, analyzing what your company stands for, and envisioning how you want it to grow with your people are crucial aspects worth refocusing on.

As for employees, a growing number of them are taking a step back and seeking answers through existential questions and trying to identify their real purpose while aligning it with what they do on a daily basis. The same approach must also be utilized by business leaders.

While the cost of recruitment, training, development, and employee turnover continues to increase, reconsidering current company policies and leadership techniques is critical. It holds particularly true for Small to Medium Businesses (SMBs) which generally practice lean systems, thereby not maintaining large numbers of talent. The impact of an employee leaving an SMB is generally harder than it would be on a larger company.

As business leaders, what can you do to help address this problem?

Adapting an authentic leadership style might be the best solution to this growing concern. Research reveals how such a leadership style drives productivity and performance among organizations.

Ready to be an authentic leader? Here are the

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Top 8 qualities that you should acquire to exhibit an authentic leadership style

1. Mission-Driven

Authentic leaders can lead others effectively to accomplish a collective goal if they know where they are going. An alignment of your personal and your company’s mission reinstates a more profound commitment for authentic leadership and business success to transpire.

Research uncovers the power of a collective purpose, positioned as a North Star, in driving employee engagement. Besides hitting the targets, employees seek meaning in what they are doing and are empowered by knowing where it fits in with the overall strategy and target.

While some realize their mission early on, for others, determining their mission may take time.

Authentic Leadership Style

2. Self-awareness

An essential trait of being an effective leader is having a good understanding of who you really are. Knowing what your strengths and weaknesses are and performing to them.

It is with a self-awareness that you truly identify your abilities, purpose, principles, and motivations. Through self-assessment, you can gain a deeper understanding of your inner self while at the same time improving your perception of others.

3. Active Listener

A good leader is one who listens to their team members and provides sound advice. However, authentic leaders actively listen to what their team members and fellow leaders are saying and actively solicit feedback from others to get a 360˚ perspective.

Through their well-developed listening skills, they can arrive at sound decisions benefitting the whole company.

4. Commitment for Improvement

Authentic leaders need to commit to improving themselves before they can encourage others to do the same.

As the Japanese term ‘kaizen’ highlights, continuous improvement is the key to a productive and transformational workplace. To be equipped with an authentic leadership style, invest in yourself through self-development courses, seek mentorship, and participate in training to broaden your skills. Learning never stops no matter what your age or stature is.

5. Disciplined

Knowing your strengths, motivations, values, and limitations is only half the battle if they are not acted upon. Self-awareness requires the right amount of discipline. Make a daily checklist of your responsibilities – that includes providing feedback to your team. Allow the practice of self-awareness to cascade through your organization.

6. Great Motivator

Authentic Leadership Style

Authentic leaders can inspire others through their genuine actions and words with sincerity. Putting your trust among your team members and empowering them to make sound judgments helps set them up for success.

An authentic leadership style builds on mutual trust and respect by being honest in regard to your shortcomings and being accountable to your team. It is achieved by creating genuine

relationships with your team members and meeting them eye-to-eye as you all strive to hit your goals.

7. Empathy and emotional control

It is only natural for leaders to get carried away by their emotions now and then. Through regular practice of self-awareness, authentic leaders learn how to set aside their emotions and become objective in fulfilling their leadership roles. With an authentic leadership style, they offer honest feedback and do not mix their personal judgment of others’ actions and performance.

Authentic leaders are also highly empathetic – this empathy is fostered through constant communication and relational transparency with their team members. Empathetic leaders do not stop at observing the negative and positive actions displayed by their members at face value. Instead, they seek to understand the reasons and motivations behind these actions.

8. Ethical behavior

One’s ethical and moral standards are the guiding factor to self-regulate an individual’s behavior. An authentic leader is characterized by one who does not give in to external pressures or rewards when making decisions.

However, demonstrating ethical behavior is much easier if proper moral and ethical values have been set and agreed on early on.

A study shows the significant relationship between authentic leadership and retention. The direct effects of an authentic leadership style are associated with elevated levels of member commitment and job satisfaction.

The challenge to shifting to an authentic leadership style continues as employees search for a more meaningful profession and workplace alignment.

References:

Avolio, B. & Gardner, W. (2005). Authentic leadership development: Getting to the root of positive forms of leadership. The Leadership Quarterly, 16(3). 315-338. https://doi.org/10.1016/j.leaqua.2005.03.001

Crawford, J. A., Dawkins, S., Martin, A., & Lewis, G. (2020). Putting the leader back into authentic leadership: Reconceptualising and rethinking leaders. Australian Journal of Management, 45(1), 114–133. DOI: 10.1177/0312896219836460

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Time to take action.

Our approach to leadership focuses on the core need of the person or the team – understanding the current leadership strengths and weaknesses or looking for future capability needs.

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The Leadership Toolbox

Are you in a growth phase and need to develop your leadership skills?

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Leadership Coaching

Are you overwhelmed with your current leadership commitments?

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Contact Waking Giants.

If you want the advantage of purposeful strategy within your business, get in touch today.

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5 Of The Best Leadership Coaching Tools For Business Leaders

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To begin with, let us try to understand how coaching emanated in the management of businesses.

Not that long ago, good leadership was measured by how effective a person’s management skills were.

If one could perform well and deliver the expected outcomes, objectives were satisfied and boxes were ticked. This continuous job cycle resulted in managers directing their teams on how and what they needed to do.

As times have changed, leadership styles have also evolved. Fortunately, previous “command-and-control” practice has been shifting to a more collaborative and supportive working relationship among leaders and team members.

Leadership coaching is continuously gaining momentum, with a preference for developing leaders as coaches more than mere managers.

In this digital age, there is a vast array of tools that aid in everyday business affairs.
Below are the best leadership coaching tools you can utilize as a business leader.

1. The Wheel of Life

What are the life aspects that are relevant to you?

In these busy and uncertain times, this simple but effective tool allows you to self-reflect on the most significant and impactful dimensions of your life. You would have to identify six to eight areas in your life that you regard as vital to you.

Creating the dimensions can be done in several ways – through the roles you play in life, the areas in your life that matter to you, or a combination of these two. The roles you play may include you as a child, parent, daughter/son, husband/wife, friend, colleague, sports enthusiast, etc.

While an example of the areas that matter to you may be education, career, family, public service, financial freedom, artistic expression, pleasure, etc.

After identifying these dimensions, write them on a wheel and assess each area by rating them (from 0-10, 10 receiving the most attention) based on your current state.

Leadership Coaching Tools - Wheel of Life

Now, connect these areas by a line and consider whether your life wheel looks balanced.

However, having a balanced wheel, or a balanced life does not mean getting 5s in all aspects since these may change based on the circumstances at a given time.

Think of your ideal level of attention to be given to the dimensions you identified and plot them too on your life wheel.

How can you attain the ideal scenario?

What are the steps you need to take to reach it and have a meaningful, balanced life?

References:

https://positivepsychology.com/coaching-tools-examples-assessments/

https://www.mindtools.com/pages/article/newHTE_93.htm

2. Visualization

What do you want to achieve?

This technique is primarily practiced by athletes due to the immense power it attracts. By visualizing or forming a picture of something or someone in your mind, you can focus on the more essential aspects of a competition, a project, or an event that is winning.

Eliminating distractions such as anxiety, fear, confusion, or disappointment is a must to increase confidence and achieve your goals.

The initial step is to decide on your goal or what you want.

Then, picture yourself at that scene as clearly and more detailed as you can.

The key is to be more specific to feel it and to savor the moment.

Finally, imagine the succeeding steps you must take for you to arrive at that moment.

References:

https://dictionary.cambridge.org/us/dictionary/english/visualization

https://positivepsychology.com/coaching-tools-examples-assessments/

https://www.mindtools.com/pages/article/newHTE_81.htm

3. Mood Meter

How are you feeling today?

It is perceived that to be effective in leading, you must be aware of your emotions.

Recognizing feelings such as being surprised, motivated, restful, and fulfilled vs. stressed, worried, discouraged, and bored allows us to understand and regulate the pleasant and the unpleasant emotions.

The circumplex model of effect, which illustrates a four-quadrant dimension of emotions categorized as pleasant or unpleasant and activation or deactivation, helps us assess our feelings and hopefully control the unpleasant ones.

Leadership Tools - Mood Meter

By acknowledging where you are on the mood meter, you can think deeper about what made you feel that way.

This can help you label your feeling and allow you to express them while being mindful of how that expression turns out (positive or negative).

You can either find a strategy to maintain or elevate that pleasant feeling or tone down or diminish an unpleasant feeling.

References:

https://hbr.org/podcast/2020/10/why-learning-to-label-your-feelings-makes-you-a-better-leader

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2367156/

https://www.marcbrackett.com/the-colors-of-our-emotions/

4. GROW Model

What are you willing to do to GROW?

As we know, a leader’s primary function is to create a goal and take steps to achieve them. This leadership coaching tool puts it at a higher level when it comes to goal setting.

It establishes the:

Goals or aspirations

Reality or current obstacles/challenges

Options based on strengths and resources

Way forward considering accountability and what when, by whom, plus the will to execute.

As with any other goal or task, clarity propels the direction to its the desired outcome.

If this change aims to bring a culture change, the reality is not everyone will be pleased.

This is where strengths must be explored while deeply involving its people.

With this tool, leaders, and their members, are empowered to strategize and find opportunities to bring about solutions.

In addition, the willingness to do whatever it takes to achieve the stated goal is also crucial.

The way forward is not a walk in the park, however, with commitment and accountability in place, the probability of reaching success is boosted.

References:

https://positivepsychology.com/grow-coaching-model/

https://www.ijrbsm.org/papers/v4-i9/5.pdf

5. Pareto Principle

What can you achieve more by doing less?

leadership coaching tools Pareto Principle

You might have heard of the 80/20 Rule countless times in management, and you may have wondered what its relevance is in your everyday affairs?

The Pareto Principle states that 80% of consequences (outputs) come from 20% of the causes (inputs).

As business leaders, if you can produce 80% benefits from 20% of the work, you should focus on the tasks that will require a high impact from a low input.

Initially, you need to list all problems (based on importance) which you need to resolve.

Then, by the identification of the root cause or why these problems arose.

Next, score each problem based on the importance level you set.

For example, if you seek to improve profits, these problems may be rated by the cost of a product, etc.

Once you have scored the problems, they need to be grouped based on the similarity of their root cause, such as lack of manpower.

Finally, the scores for each group must be added.

The group that garners the highest score must receive the highest priority, while the lowest rating must have a lower priority.

By focusing on the highest-scoring problem with the highest payoff, you are saving your energy and resources.

This can, in turn, facilitate increasing the company’s productivity and profitability.

References:

https://www.investopedia.com/terms/p/paretoprinciple.asp

https://www.mindtools.com/pages/article/newTED_01.htm

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Time to take action.

Our approach to leadership focuses on the core need of the person or the team – understanding the current leadership strengths and weaknesses or looking for future capability needs.

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The Leadership Toolbox

Are you in a growth phase and need to develop your leadership skills?

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Leadership Coaching

Are you overwhelmed with your current leadership commitments?

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Contact Waking Giants.

If you want the advantage of purposeful strategy within your business, get in touch today.

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5 Steps To Define Your Company Values

Company values, those lovely posters you put up in the foyer and adorn the cover of your annual report.

Now that we have outlined the standard approach let’s look at the real value in creating, living and owning company values to make your business more sustainable.

As individuals (most of us) have a values system that we function by consciously and subconsciously. But when it comes to business, they seem to get lost in translation.

They become a project for the HR department, or the cornerstone of an offsite retreat where the senior leaders ask questions on how having values is now part of ‘to do’ list for the millennial workforce.

Why do companies get their values process so wrong?

It’s easy; it comes from the wrong place. They are seen as glossy packaging for a set of rules, but they are actually about your business’s feeling and conscience.

That a bit fluffy for you? Do you want a set of values like integrity, honesty, or customer-focused and then move on?

This strategy fails when you realise that your business is a person. It operates with feeling, emotion and actions based on experience. If your company acts like a dick, the market will respond accordingly. If your customer service team responds to a customer query with a lack of empathy, that customer no longer wants to be your ‘friend.’

With that said, what does a ‘good’ human or business look like? Without any pomp and hype here are my five steps to defining your company values:

1. Know your mission

If you have no idea why you are in business, I would start there. It won’t be because of money, by the way, you can kid yourself, but there will be an underlying purpose. You will be solving a problem, trying to prove yourself to your parents, helping humanity. All businesses exist for a reason beyond money; you need to understand yours.

2. Gather your key stakeholders

That may be your business partners or board. Start with having a frank and open conversation about why you are all in the room, all turning up each day. There will be patterns that come out in the group. Remember, you are not all the same; neither should you be, but there will be some binding principles that bring you together.

Get them down on a whiteboard and challenge them with vigour until you are left with 3-5 that as a group you can buy into them fully.

3. Share with the broader business

Don’t just send an email telling the staff that these are now the values. Share with them your list and why they exist, back it up with a vibrant idea to paint a picture so they can feel the value and see, in their way, how they can adopt and live them.

For example, our key value is ‘Make It Happen’, but see how you need to paint a picture:

Alternative value: Action – Simple, but not all actions are good ones; there is a lot of room for the wrong kind of interpretation.

Value: Make It Happen: Talk is cheap, get shit done. – It starts to talk to the way we work. For example, if someone offers an idea, they need to back it up with ‘action’. This also provides the scope for operationalising your business’s value—transparent communication systems, delegated authority, project management systems etc.

4. Take the feedback seriously

Once you have all parties feedback, dig deeper on their responses. Maybe they agree with the sentiment but are not inspired. Because if they are not inspired, they are not going to feel them and take action. There will be bias, but you need to step outside of the process and be open-minded.

The feedback may present values that are far better than your suggestions; this can be an excellent thing as this aligns the team(s) with something that is already in place in the way they operate. In simple terms, it will be easier to operationalise them with minimal friction, because they are the company values, not the boss’s values.

One caveat here is that in smaller businesses, the values are often very personal to the founders. If you are sharp at recruitment, you will have attracted people who buy into the same principles. The flaw in this is if you see people as pawns in the game you call a business, you won’t have a purposeful alignment and therefore, loyalty to the cause.

5. Once you have an agreement, decide how to roll them out

Move on from the posters and printed mugs. Collectively agree on how you will live your company values every day and weave them into your operational and strategic plan so everyone in the business has a clear understanding of the values and how they can live them.

Some simple examples:

  • Yes, visualise them. Giant murals, installations, make them part of the fabric.
  • Have them as part of the recruitment process and written into the contracts.
  • Use them as part of your decision-making matrix – ‘Will this decision support or go against our values?’
  • Celebrate people living them. We celebrate the sales team on the dollars, why don’t we celebrate when our team is living our values. Document and share the story so others can learn from it.
  • Have KPIs in the delivery of the values – For example, if your value is: Put the customer needs first – You can track this through tools such as Net Promoter Score – If your goal is 90, that’s the figure that lets your team know what good looks like.

The list goes on, but they need to be real and measurable and above all, enjoyable. Our second value is Grow Together, our team days are focused on new experiences, meaning that we share a unique experience, and there are no experts in the ranks. This is where vulnerability and growth happen.

Defining your company values will depend on your shape and size and how easy it is to get the whole company involved. But it is a process that will bring considerable benefits to your people and your business. But if you are going to do it, do it well and do it with purpose.

If it isn’t something you feel you can do alone, get in a coach or facilitator to help. With that process make sure the values end up being yours, you are the ones that need to commit to them, you are the ones that have to live by them after all, not the coach.

Whatever time you invest in your companies values, you will reap the rewards 10x. Happier teams, happier customers and better profits.

Profits are the by-product of great company culture, not at the cost of company culture.

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17 Top Leadership Qualities To Become A Great Leader – Waking Giants

There are numerous studies showcasing the importance of a leader when it comes to measuring the effectiveness of an organisation. That is to say, in the position of a leader, you have an impactful role not only in the successful outcome of the organisation but also in influencing the people you work with. On that account, what are some essential leadership qualities one should have in this position?

Truth be told, leadership comes with numerous challenges and rewards. Although this may seem like a contradiction in terms, being a leader provides the opportunity of having a big influence and playing an important role. On the other hand, one’s involvement as a leader can make the distinction between success and failure.

With that in mind, let’s focus on the top leadership qualities one should have in the position of a leader.

1. Self-motivation

We hear a lot about motivation these days. Of course, it is important to be self-motivated regardless of the position you have in an organisation or firm. Still, when you are a leader, self-motivation is even more important. Leadership comes with many challenges and difficulties, and without self-motivation, you might get stuck at some point. You might also get discouraged in the face of difficulties if you lack the power to motivate yourself.

2. Empathy

We also think that empathy is another important quality any leader should possess. When you have an empathic approach and perception, the other people around you are more likely to collaborate with you and do that with an open mind and a positive attitude. When you have an empathic relationship with the people you work with, you can make a closer connection with them. Empathy means trying to understand the problems your employees go through – you try to put yourself in their position and act proactively afterward.

17 Top Leadership Qualities to Become a Great Leader

3. Good Communicator

Getting specific results can be difficult, if not impossible without good communication skills. In fact, accomplishing specific purposes is always challenging, but when the communication between the leader and the employees is deficient, then the likelihood of success is notably diminished. In addition to that, words are more powerful than you might think, as they can motivate people and propel them forward – when used correctly!

4. Accountability

When it comes to leadership qualities, accountability is high on our list. Without a doubt, this quality is paramount, as most leaders expect accountability from their employees, partners, and so on and so forth. If you approach accountability the right way, you can actually promote confidence and inspire your employees in this view.

5. Optimism

Why is it so important to be an optimist as a leader? Your attitude can really make the world of a difference in the outcome of a project. When you have a negative approach, you also have the tendency to communicate with a negative tone, which can have detrimental consequences. On the other hand, positivity and optimism are contagious. Concurrently, when you approach a challenging situation with a positive, optimistic mind, the chance of solving it efficiently is much higher.

6. Passion

When discussing leadership qualities, it’s mandatory to include passion – which is somehow connected with motivation. Simply put, when you’re passionate about something, it becomes much easier to work for that goal. Concurrently, through passion, you are willing to give what it takes to make things work. And this can be very inspiring for your subordinates and co-workers.

7. Integrity

Integrity is another piece of the puzzle that shouldn’t be missing. This is an important leadership quality for a leader in a company, in an organisation, in a team, a sports team – you get the picture. When you showcase integrity and you embrace behaviour that indicates you have specific values and beliefs, you display a positive example that is worth following.

8. Confidence

The effectiveness of leadership is imminently associated with confidence. When you are unsure regarding your decisions or your capabilities as a leader or professional in your domain, then the odds are that your subordinates will doubt you. This will make it difficult for them to respect you and your decisions. That isn’t to say you should be overconfident, as this will communicate the wrong message as well.

17 Top Leadership Qualities to Become a Great Leader

9. Humour

Did it ever occur to you that a leader should have a sense of humour? It seems that funny leaders are actually better leaders. Why is that? What is the connection between the two? Basically, humour is a valuable tool that enables you to engage with your co-workers and subordinates on a more personal level, thus building a deeper bond. Humour also diminishes the pressure and stress associated with work – laughing releases oxytocin, which promotes social bonding and increases trust.

10. Loyalty

Usually, when it comes to loyalty, most people attribute this quality to employees. However, they overlook the fact that this is one of the most important leadership qualities one should possess. In essence, loyalty is a two-way street. If you aren’t willing to stay loyal to your workers, how do you expect them to do this for you? It’s as simple as that.

11. Discipline

A disciplined leader is a person that has a high level of self-control, which is crucial when it comes to attaining great success. This applies not only in the business world but also on a personal level. Discipline is also linked with accomplishing inner calm, which is just as important when you are a leader and you have to display a positive example for others.

12. Maturity

Many people mistake maturity for old age – but this is not accurate. That is to say, there are many old people who lack maturity, meaning that age is no guarantee in this respect. There are younger men out there who are more mature and more put-together than their older co-workers. And that’s because they have dealt with difficult situations and they did that successfully, with a positive outcome. And this is usually where maturity gets to shine – when you are faced with challenges and you need to act proactively as fast as possible.

13. Managerial Competence

There are numerous organisations and businesses out there that want to create leaders out of people that are merely competent at what they do. And while this may work in some scenarios, it is not a fail-proof strategy. That’s because managerial competence is one of the most significant leadership qualities, which many times may be overlooked. It is about understanding the goals and processes in a company or organisation and knowing how to act based on these.

17 Top Leadership Qualities to Become a Great Leader

14. Charisma

It’s also worth noting that most people are more inclined to follow a leader if they like that person. It’s just the way it works – which is what makes charisma an important trait for a leader. Charisma is also connected with approachability, a friendly and positive attitude, among other things.

15. Humility

Why should a leader be humble? Or better said, how can a leader be humble since we’ve pointed out that a leader should be confident? Isn’t this a contradiction? Not so much since confidence isn’t synonymous with pride. On the other hand, humility is an important trait as it means you are real, and this also makes your connection and relationship with your subordinates real. That is to say, humility means that you are concerned with each member of the team, not only with yourself and with your responsibilities. This makes you more relatable to others.

16. Resilience

A leader’s capabilities will be tested in difficult, challenging times, not only in good times. When things get hard, that is when your capabilities are tested. That is to say, instead of concentrating on the problem and the challenge, you should focus on a solution that will make things better. Essentially, resilience is a key quality that comes with time and experience in leadership.

17. Cooperation

And finally, cooperation is another essential trait that each leader should possess. Even the most capable person cannot accomplish everything on his/her own. You need people to reach your goals you need to depend on your team in order to generate success in an organisation. And you have to acknowledge this as a leader. That is to say, a leader should always be willing to cooperate and showcase his/her interest in cooperating with people.

Final Thoughts

To sum up, while leadership is a rewarding mission, it is also challenging. This means that you require a range of key leadership qualities – and we have mentioned some of them above. Becoming a great leader implies working hard as there is a long road ahead of you – but the rewards are even greater.

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What Is Brand Identity And How To Develop One – Waking Giants

When it comes to creating a sustainable business, it is crucial to focus on creating a brand identity. And this is applicable regardless of your field of activity. If you don’t know the answer to the rather trivial question – what is a brand identity? – then this article will tackle the topic. This way, you’ll know the steps you should follow if you want to develop your brand identity.

Basically, establishing a strong brand identity will help you stand out among the other brands that operate in your industry/sector. Both the look and the overall feel of your business – and this includes your choice of typography, logo, and packaging – all these will impact the customer experience. In other words, your choices regarding branding can help you attract more customers.

At the same time, it’s critical to have a cohesive brand identity, in the sense that you should pick the content and visuals that represent the story you want to tell. You should understand that your brand identity delivers a message, and it’s up to you to decide what that message is.

What Is Brand Identity

What is brand identity and how to develop one:

1. Determine Your Brand Strategy

First of all, developing your brand’s identity requires a specific strategy, as you cannot act on a whim in this respect. To start, you should outline a detailed plan that will guide you along the way. You should identify your short-term and long-term goals and the approaches that will allow you to accomplish them. It goes without saying that the process of developing your brand’s identity can be tricky, as it requires time, dedication and research. But it’s the only way in which it can get done.

Ronhill Branding

Simply put, a successful brand knows where it’s headed. In addition, it knows its target audience. In this view, when it comes to making decisions regarding your brand’s identity, you should always factor in your target audience – employers and customers.

For example, a logo that is targeted for millennials should look entirely different than a logo targeted for seniors. The same goes for any other details regarding the design, the overall customer experience and the vibe of your brand. The bottom line is that if you don’t have a specific audience in mind when crafting an identity, you will miss out on building a base of customers. When you don’t know who you are addressing, you end up not addressing anyone – it’s as simple as that.

What should you do when you come up with a strategy? Basically, it is a good idea to try to determine the vision you have for the brand. Do you want to create a trendy, modern brand image or a more classic, elegant one? Once again, considering your target audience should help you decide. Also, remember that it’s crucial to narrow down your demographic. Some examples of demographics include gender, age, income, occupation, marital status, and educational level. Another way to determine your target audience is by considering what your demographic thinks of an issue.

For instance, the people that are concerned about the environment are willing to pay more for something if it has been manufactured in an ethical manner. In the meantime, there might be a demographic that will always buy something made by an independent, small company, as opposed to a large corporation. There are only some ideas, as there are several ways in which you could narrow down your demographic.

2. Establish What You Offer To Your Audience

So, what is a brand identity? Well, brand identity is strongly connected with what you have to offer. In other words, what valuable item/service do you have to offer in return of your audience’s time, commitment and money? Let’s say that you’re thinking about setting up a YouTube channel with a focus on DIY projects. One way in which you could provide value is by creating high-quality content for your audience, by supplying 2 weekly videos on upcycling furniture or related topics.

When in doubt, you could always take the time to analyse what your competitors are doing. Regardless of the type of product or service you are providing, the odds are that you have competition. To that end, after analysing the approach of various competitors, you should point out a specific way in which you could distinguish your brand from them.

3. What Tools Are Used When Creating a Brand Identity?

Until this point, the odds are that you’ve already determined that brand identity isn’t made by picking out an eye-catching logo and a remarkable colour palate – although such details do matter as well. When designing your brand identity, one of the things you should focus on is creating a cohesive visual language. The characteristics of this visual language should be applicable to the packaging of your product, the business card, the website, the social media accounts, so on and so forth.

Simply put, the elements used in developing a brand identity are a logo, a cohesive design system, using the right colours, illustrations, typography, iconography, web design, video and motion, the use of interactive elements and data visualisation. We’ll look into more detail at some of these aspects in the forthcoming paragraphs.

On a different note, when choosing these elements, it’s advisable to carry in mind the sense of cohesiveness we discussed above. A powerful brand identity should work for everyone – this includes your employees and your target audience.

It should be different from other brands so that it could catch your audience’s attention. Another important aspect is to come up with something memorable, remarkable, which makes a long-lasting visual impact that will stay with your customer for a while.

Flexibility is another essential characteristic that is critical for developing your brand identity. In other words, your brand’s identity should be flexible, so that you can update and apply changes as your brand evolves. That isn’t to say that you are to change your brand’s characteristics depending on the trends that emerge in the marketplace. It merely means that you should be open to changes if they are the right thing, at the right time.

4. Choosing The Right Name

A brand’s identity is associated, to a given extent, with its name. This is why you should put a lot of thought into finding a meaningful or practical name. With that in mind, do you want to deliver a straightforward, to the point message, or come up with something unique and eye-catching?

One ground rule that applies in most scenarios, though, is avoiding long names, which are also difficult to spell. When you choose a name, it should be memorable. In addition, note that your name should be consistent, in the sense that the name of the website should correspond with the name of the social media account. Using different titles will only confuse your audience, making it very difficult for your target customers to find you online. And your goal should be to make things easy for them, not overcomplicate them.

When you do the brainstorming, make sure you do that with the entire team, as you don’t know where the best ideas will come from – if you are on your own, get feedback from friends and family, but remember they want to please you, they are not always going to be objective. Oftentimes, they come after hours of debating, so it’s best to use all your resources and creativity to find a great, representative brand name. Basically, even if the answer to what is brand identity isn’t the name of the brand, it still plays a part so don’t overlook this.

5. Designing a Memorable Logo

It would be safe to say that the logo of a brand represents one of the main elements that create a brand’s identity. Basically, the logo will appear on the packaging of the product, on the website, social media accounts, everywhere. To that end, a logo should address the following criteria:

Versatility | Simplicity | Remarkability

There are some people that assume the logo is the most important element that should be considered when crafting a brand’s identity. And while it is true that it is important, it is not the single most important thing – developing the identity of your brand is a more complex process, which entails several elements. In other words, there are several elements that go into creating the puzzle that is brand identity.

To that end, what do you want your logo to represent? Do you want it to be the name of the brand? Or do you want it to be in the form of a symbolic image? You might even go for a combination of the two – the bottom line is that a logo should be representative of your brand’s identity, and it should say a story.

In fact, if you were to do a quick research and analyse different logos of companies operating in the same industry, you’d come to realise that most of those logos are similar – at least colour wise. In this case, you should try to stand out from the crowd by choosing something else.

6. Picking Out The Right Typography

We’ve mentioned that typography is another element that goes into the creation of a brand’s identity. It has to do with creating the right visual aesthetic that illustrates your brand, which will address the taste and preferences of your target audience.

You might think that typography is not that important. However, the details that go into the process of developing a brand are the ones that matter. This is why you should test different options before coming up to a final visual composition.

Even as an untrained individual, you will notice that different typographies convey different messages. Some work for fashion businesses, while others work for tech businesses, for example. The good thing is that you have a wide range of fonts to choose from – so, you can find something to your liking if you do your research.

Readability is of great importance when choosing typography; although you want it to blend with your brand’s identity, you want it to be easy to decipher as well. Once again, your audience should be taken into consideration. For example, a business manual shouldn’t be written in a Papyrus font. It wouldn’t work for the job.

Just as your brand’s logo should be timeless, the same goes for the typography you pick. Basically, you want your brand to last for many years to come, and you want it to remain relevant in spite of trends that may come and go. This is why it is a sensible thing to steer clear of trendy fonts and focus more on classic, timeless ones. The fonts you choose should be consistent for all your platforms so that your brand’s identity is easy to single out of a crowd.

7. Selecting a Representative Colour Palette That Is True to Your Brand

With the growing popularity of online businesses, you hear a lot about colour palettes and the importance of making the right decisions in this area. The truth is that in the society we live in, we rely more than ever on visuals to communicate and convey emotion. Of course, this has to do with the growing use of the Internet and social media applications that rely extensively on imagery.

This is why you should put a lot of thought into choosing the elements comprising the visual aesthetic of your brand’s identity. There are several stereotypes when it comes to the colour palette. For example, there is the general assumption that green is linked with growth and nature (e.g. Whole Foods, Animal Planet, etc.) while red is associated with creating a sense of excitement and urgency (e.g. Coca Cola). Basically, you should choose what mirrors your brand’s purpose.

To your mind, what are the shades that best illustrate your brand’s identity? Let’s say that you want to establish a company that provides newborn photography services. In this case, the colour palette that will most likely suit your brand’s identity would be a soft, whimsical one. Conveying feelings of serenity and tranquillity is far better than choosing something extravagant that will stand out from the crowd. You get the picture.

Aside from this, the colour palette shouldn’t be too extensive, in the sense that you shouldn’t be using too many shades. This can be challenging for the eye to grasp. Basically, the colour palette should be remarkable without being too much. Balance is the key.

8. Creating a Timeless, Cohesive Website That Communicates With Your Audience

When it comes to the question of what is brand identity, we cannot miss mentioning the importance of building a website that suits the overall feel and vibe of the brand. Essentially, your website should incorporate all the important information your customers should get if they intend to choose your product or services.

PureMatte Website Design and Development

Creating a website allows you to provide more information than you normally would on your social media account, for instance. But this doesn’t mean that you should have unedited bulks of information that are a drag to skim. You should, of course, have an about us section, which should enlist a type of biography that gives insight into the motivation behind establishing the brand.

Authenticity is another critical element. Although we outlined that you should study what your competition is doing right, this doesn’t mean you should copy paste the approach of other companies. Your focus should be on finding your voice, as this will be associated with your brand’s identity.

At the same time, you might think of your website as a kind of portfolio that is open to the entire world to analyse, if you want. You might also see your website as an open business card, or a kind of resume. Your website can be many things, the key is to organise it in a smart, clean way so that the information is easy to scan. Basically, potential customers should easily find the information they are looking for. This is an essential ground rule to abide by.

In Conclusion

Developing your brand’s identity is not an easy thing to do, especially considering that we live in a world where online content seems to be oversaturated. In spite of this, it is primordial to build your brand’s identity, find your voice and do it in an authentic manner. That’s what’s all about.

There’s no one-size-fits-all type of answer to the question what is a brand identity? Ultimately, it is a combination of elements that characterise your brand, your activity, your approach, what you intend to do in your domain of expertise. We hope that this guide has addressed some of the questions you had on the topic and the steps that you should follow to develop an authentic brand image.

Make sure you are cohesive and consistent – this applies when it comes to the content you post on social media and your website, as well as the aesthetic visual you promote. On a final note, stay true to who you are – communicate with your target audience, consider what your customers expect from you and don’t stress over the latest tips and tricks popular on Google.

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