Month: November 2024
The Naked Rebellion: Episode 1 – The Rebellion Has Started
After two years of a pandemic your mind starts to ask new questions, about humanity, politics, health and your own thoughts.
In this episode I share my thoughts on how The Naked Rebellion has come into existence and how, in some small way it will give humanity hope. You don’t have to get naked and you don’t need rebel, but you do have to ask new questions.
Welcome to The Naked Rebellion.
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How To Choose The Right Brand Name – Waking Giants
1. Do Some Research
Research is crucial when naming your business. Remember the brand name tells the whole story of the business distilled into one or two words. In 1995, Adidas and Reebok were battling for popularity among 18 to 34-year-old females. In the process of searching for a name for their products, Reebok named its sneaker line “Incubus”. Apparently, Incubus means a mythical demon who engages in sex with women while they sleep. The mistake went unnoticed for a year before Reebok had to pull out all the 53,000 pairs of $57.99 shoes from the market. If these guys only took some basic steps it would have saved them a few dollars.
- Google your ideas – quickly you will see what is already out there
- Check social media
- Understand what your name means in your market(s)
2. Be Smart
A business name has a value that goes beyond choosing a word you like for the sake of branding. You must take into consideration the legal perspective alongside search engine compatibility when choosing a name. Take a list of names and filter them while you consider their compatibility with the search engines. Use Google to gauge the common stream visibility of a word or a phrase. There are many free Trademark search tools available in each country which will alert you to any impending issues before you spend your investment on a lawyer only to find out you can’t register it.
3. Know Your Audience
Even if it takes you a while, you need to study your audience so that you choose a name that will resonate with the intended customers. Think about the behaviour and preference of the people you want to attract. Think about what they value and the things that appeal to them most. Choose a name that resonates with their culture and moral standards, and uses a language that they all understand.
4. Keep Your Brand Name Simple
Keep it simple without compromising the value of the name. Make sure that the name you choose represents the business characteristics in simple one or two words. Remember that you don’t have to be complicated. Take a moment and think about the names such as Google, Apple, Windows, Virgin, Adidas and many others. Though they are not self – explanatory, yet they set the benchmark for what they do as companies. The words are simple, and they have become synonymous with the brands they represent.
5. Consider the Domain Name
It is evident that simple domains that have single word names are becoming difficult to find. Unfortunately, the short names are often taken by companies or squatters, and this means you have to think outside the box, change the spelling, even explain your brand name through the URL, part of your story or offering. Play around with phrases. For example, a company with the name “Fireworks” is good for a business that makes candles. A domain name such as lightmycandle.com can capture the real purpose of the business without compromising its functionality and mnemonic power.
The Final Thoughts
Whether you are a startup or a business that already has a strong market presence and considering rebranding you need to get a brand name that invokes different thought and a feeling of uniqueness in your audience. If possible, engage the audience and ask them what they think. After all, you are asking them to part with their money.
Recently a new connection started the conversation stating – ‘I love the Waking Giants name, I totally get it and what you believe’.
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Comments on: Product – S – 90 Day Strategic Plan
Authentic Leaders: 6 Myths That Hold Leaders Back – Waking Giants
What is authentic leadership?
It would seem that we need a label for everything, this being one of the silliest if you ask me. In simple terms, authentic leadership is about actually giving a crap about your team, the people that help YOU achieve YOUR goals.
Well maybe there is a bit more to it than that, let me explain…
While we think leadership comes in the simplest form of looking after a group of people working towards a common goal, it does get a little trickier as it is deeply connected to your ability to assess yourself.
I don’t know about you, but I think I am an awesome and authentic leader 24/7! Um, not true, in fact, that is the opposite of authentic leadership.
By uttering those very words, you miss the key ingredients of what will truly make you a great leader; awareness, humility, dropping the ego, and the ability to serve.
Oh, and that BIG ONE, vulnerability. Yup, getting it all out there and sharing your soul. Maybe not all of it, no one wants to get to know you that much.
In my experience, the biggest challenge for leaders in all forms and styles is their inability to separate the concepts of weakness and vulnerability.
When we break them down, they are both inherently human traits, after all, leaders are human too… aren’t they?
To be so self-aware that you are prepared to identify and understand your weaknesses is the biggest step in moving towards being a vulnerable and potentially great leader.
Leadership myths that hold us back:
1. I am not allowed to show weakness
My first question would be why? Are you perfect, do you people think you are perfect… even your family doesn’t think that you are perfect so let’s get over ourselves and move on.
Our ability as humans to punish ourselves is extraordinary. We let the imposter complex that many leaders have to stop us from stepping into the leadership role fully.
None of us was born with any knowledge or expertise. Leadership is a path of continued learning from the day you step up into the role to the day you decide you no longer what to positively influence another person.
Yup the job is never-ending and once you think you have cracked it you will be delivered a lesson that challenges you to your very core.
Focusing on your strengths and identifying your weaknesses is important, but the next decision is critical. What to do about it.
You have two options; one is to educate yourself and plug that gap, and the other is to find someone better than you at your weakness, so you don’t spend any time on it at all.
This leads me to the next myth…
2. I must have all the answers
Let’s not beat around the bush here. YOU ARE WRONG.
I don’t want to break your fragile ego but let’s be serious. Even Google doesn’t know everything.
There has never been a great leader that knew everything they needed to create the outcome they desired. Why do you think that some of the most successful people to grace the planet had a group of trusted advisors?
Your job as a leader is to create an environment where you enable your team to create the answers alongside you and for you.
One thing that many leaders have is a full complement of decisions they need to be making daily and to make them all with all angles considered is just not possible.
The ability to create a team around you that trusts you and you trust gives you the ability not to need all of the answers.
Richard Branson claims that one of his greatest skills is identifying people that are better than him to run his 400-plus companies.
His role as a leader in the Virgin Group is to constantly be pushing what is possible and then finding those that agree and want to be part of the solution.
3. I can’t be a leader I’m not good with people
Your job as an authentic leader is not to be this warm fuzzy caricature of yourself. It is to create a vision that people want to be part of.
Steve Jobs was well-known for being a tyrant and incredibly hard to work with and for, but he is arguably one of the greatest commercial leaders of all time.
His unwavering passion for design and perfection drove people mad. But look what it achieved, one of the most innovative and valuable brands in modern times.
I‘m sure not everyone liked him or even respected him, but he was an authentic leader with a vision so strong, that he was prepared to throw all the rules out of the window and create a new set for Apple.
4. I am important
Well kind of. Sometimes. Remember you may be the one leading, it doesn’t mean you are MORE important, it means you have a different set of responsibilities compared to others.
Also, being a leader, you are responsible for seeing round corners, into the future, knowing the unknown, and loving every minute of it.
What is important is how you use your position to influence others, because power corrupts. As an authentic leader, you should be driven by the vision of doing something bigger than yourself, serving others no matter what, to live your life in service.
Yes, you are important, but so are those around you and it’s down to you to decide how you want to use that influence, for impact or ego.
5. I am already a good leader
Maybe you are. But can you become better? A key characteristic of any GREAT leader is their ability to develop resilience through their actions.
You see authentic leaders don’t expect their teams to do anything they wouldn’t be comfortable or capable of doing themselves. Not in a technical sense, but more practically.
If you expect your team to self-educate, then so should you, not only in your craft but as a leader. Yes get stuck into formal learning, but leadership is done on the job, with people taking action.
The more you step into the fold you more you learn. Your awareness of every situation will, over time, enable you to develop critical leadership skills that compound and in turn make you a better leader both now and in the future.
Here’s a simple exercise; when you do your staff reviews and catch-ups, ask them what YOU can do better.
Simple huh? As a leader, our job is not just to appraise others and provide feedback so they can grow. But for them to be able to tell us where we need to improve.
If you have that open dialogue with every direct report and everyone you interact with within the organisation, you can build deeper trust and connection… but only if you act upon the information provided. (Guess what, some of it you might not like!)
6. I need to be fearless
Here we go again. You and your ego. If you were fearless then how are your team going to trust you won’t do something dumb?
Rather than being fearless, how about having a growth mindset rather than a fixed mindset?
Simply put, you accept that there will be both opportunities and threats, but equally, you accept they CAN be overcome with the right thinking, collaboration, and action.
Yes take risks, but ensure you know how big they are, the impact they might have, and what that means to all involved.
Brené Brown talks about the future belonging to the brave.
Being brave means stepping outside your comfort zone and leading your team through the unknown, being fearless means you don’t consider the consequences of your actions.
While the myths can be dispelled they can also be rationalised against the way we often lead, through our ego and our perception of power.
Authentic leadership is a gift that allows you to share the journey with your team, your clients, and anyone else that you influence in your role.
It also enables you to be a single version of yourself, never switching hats between your executive colleagues, your shareholders, your staff, or your family.
You become aware that there is only one version of you and that you create that best self, based on your values and your mission in your personal life and in business.
The real magic of being an authentic leader is the ability to be human and to treat others as you would want to be treated.
It doesn’t mean you won’t get it wrong as you are using all of your human traits in a variety of situations to create a fair and positive outcome for all.
Conclusion
This style of leadership enables you to ignore all the generalised myths that I have outlined above and be yourself, be present and deliver a true experience that can drive your brand, vision, and your people forward.
Authentic leadership is not a recipe for being liked, it is the ability to maintain a true version of yourself while leading others through the known and the unknown.
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Leadership Roles: Effective Ways To Step Up
As business leaders, we take on various roles such as educator, coach, motivator, and strategist, all while continuing to communicate our vision to our teams. Coaching skills become an essential part of our toolkit to improve the team’s overall performance as we get closer to our goals.
Vincent Lombardi, regarded as one of the greatest football coaches of all time, once said,
“Leaders are made, they are not born,”
which continues to be an even more relevant observation today.
This statement is so very true in the fact that there are leaders who are naturally visionary and charismatic, there are also those who have been nurtured and have done the hard grind to become the leaders they are today.
Perhaps the greatest fulfillment as a leader is to witness the personal growth and progress of your team and to watch them evolve into respected leaders in their own right.
Continuous leadership coaching and guidance will aid in successfully bringing out the best in your team as they bloom.
Here are 7 effective ways to prepare them to step up and elevate to leadership roles
The power of “why”, more popularly referred to as the purpose or motivation is a key to effectively accomplishing your goals.
As Simon Sinek, an author and inspirational speaker had put it, very few people know why they do what they do. This can be aligned with a study conducted by Gallup that shows that only 1 in 3 employees are engaged in their jobs.
Sharing and articulating the purpose to your team members can motivate them to become more involved and execute meaningful work even with the simplest of tasks. Understanding how their outputs contribute to the company will provide them with a clearer sense of direction. It can also encourage team collaboration rather than purely following “blind orders”.
2. Enrich Skills
Hard skills are equally as important as soft skills for the efficient completion of tasks. It’s helpful for leaders to ensure that ongoing training is available to team members in support of their growth, particularly on hard skills like computer/typing skills, bookkeeping, or proofreading.
On the other hand, soft skills or self-developed qualities such as communication, empathy, problem-solving, and listening also need a venue to be harnessed since they are vital to moving to a higher level.
Though work specialization is often beneficial, well-rounded team members may bring fresh and innovative ideas to improve and enhance their work.
Through skills enrichment, team members increase their readiness to take on new opportunities with boosted self-confidence.
3. Recognize Success
Recognition of exemplary performance enhances a team member’s confidence and job satisfaction. Positive reinforcement offers several benefits. Providing rewards such as paid time off or a team get-away recharges your team members and increases team productivity.
Offering incentives such as partnering bonus plans with company profitability also empowers your team members, directly aligning their efforts to reward while helping the business grow.
4. Set an Example
Although a heavily used cliché, “walk the talk” is one of the most practical ways of teaching expressing expectations, and setting the bar for performance – try to be a role model to your team.
Actions still prove to be more persuasive than words. Mirroring what you say to your team members allows them to follow in your footsteps with fewer inhibitions. Profound attributes such as trustworthiness and fairness are incorporated by your team when they see it in you.
Similarly, respect for time can be embedded into company culture if you show the same regard not only for your clients but for your team members as well.
5. Enhance Ownership and Accountability
Studies show that our motivation rises as our level of control over situations increases. People who are more inclined towards the internal locus of control have self-efficacy and are more likely to take responsibility for their actions.
Taking ownership of a project allows you to proactively deliver results and holds you to account in situations, such as missed deadlines. One can only achieve abounding growth by enhancing accountability and ensuring that one plans ahead to prepare for the unexpected.
Let your team grow by not doing their work for them. Your guidance should be present but try to take a backseat and allow your employees to struggle a bit and learn for them to shine. You should be a guide.
6. Lead with Empowerment
A great leader sets clear, attainable goals and encourages employees to make informed decisions based on their roles and capabilities.
Empowered employees are cultivated in a culture of trust rather than fear. In a such workplace, they are unafraid of speaking up and are confident in taking ownership of their tasks and making decisions.
By leading with empowerment, your team’s resilience and optimism are continually being reinforced as you overcome any obstacle along the way.
7. Establish Networks
Once your team is equipped with the proper mindset, skills, and attitude, helping them to build networks is necessary to elevate their career. Creating connections during company events such as potlucks or sports events will help improve their confidence in taking new opportunities.
It is also essential in enhancing their communication and people skills to prepare them for future leadership roles.
Grooming your team as future leaders entails a lot of coaching, building up those skills, and empowerment, but its fruits are also rewarding. On the contrary, since not all employees become leaders, you are fortunate for having acquired the power to share, shape, and cultivate your team.
References:
Adkins, A. (2016, June 10). U.S. Employee Engagement Slips Below 33% in May. Gallup, Inc. https://news.gallup.com/poll/192575/employee-engagement-slips-below-may.aspx
Arak, Jenna. (n.d.). Real Talk: Are Leaders Born or Made? The Muse. Retrieved October 6, 2021, from https://www.themuse.com/advice/real-talk-are-leaders-born-or-made
Cherry, K. (2021, August 16). Locus of Control and Your Life. Retrieved from https://www.verywellmind.com/what-is-locus-of-control-2795434
Fond. (2020, March 10). 8 Ways to Transition an Employee into a Leadership Role. Retrieved from https://www.fond.co/blog/8-ways-leadership-role/
Time to take action.
Our approach to leadership focuses on the core need of the person or the team – understanding the current leadership strengths and weaknesses or looking for future capability needs.
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The Lone Leader Weekly #004 – Don't Admit Defeat
Take the learning from any defeat.
That’s where all growth lies.
#1. Let your insecurity be your fuel.
If you are afraid to be alone, bring people together, fearful that you have nothing to say, tell stories. Most of all don’t let them fuel regret.
#2. Look back with curiosity.
No matter how far you have come, explore what got you here. You are a better person from those experiences so use them to create a better future.
#3. New Year new you?
Unlikely. Use the New Year as the next start line if you need motivation, but as soon as the sun rises each day you get to start all over again.
ARTICLE: How To Find Purpose In Your Leadership
Leadership is about more than simply exerting influence over others. It’s also about having a clear sense of purpose and using that purpose to guide your actions.
Full Read – 4 Mins
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Do You Understand The Importance Of Values?
Before you embark on any strategic planning process it’s critical to understand the importance of values.
Why?
In summary, the values will:
- Enable you to make the ‘right decisions’ easier;
- Provide company-wide clarity on expectations;
- Form the basis of talent acquisition;
- Bring your team closer together;
- Attract the right customers;
- Fulfill you as a business owner or leader.
Why take organisational values seriously
Why are values important in the success of any business? If you have people in your business and interact with customers, then there is no getting away from the fact that values need to be taken seriously.
Long gone are the days where we can post arbitrary statements on a poster and hope the ’employees’ follow them. Values are a function of humanity, and therefore you need to make them a cornerstone of any strategic planning you do for your business.
The importance of values in business is seen in your team’s behaviours, both good and bad. A set of values will provide a guiding framework for what is acceptable and what is not in all aspects of your business.
A member once asked Brené Brown during her lecture if we should have personal values and business values. She said quite simply no. Our values are our values.
Leaders should develop organisational values that align with the long-term strategy of the business. Why? It ensures that every decision is made for the good of the company and its people. A reputation for a robust set of organisational values will attract talent that aligns with those values.
In 2018 PWC’s Workforce of the Future survey found that 88% of millennials want to work for a company whose values reflect their own. Millennials will comprise 75% of the global workforce by 2025.
What is equally crucial about organisational values is to see them in daily operation. Many organisations fall short, in the implementation of their values strategy.
Spend time understanding what your organisational values are
In smaller businesses; the values often reflect the leadership. Still, as you grow, they may evolve to align with the collective vision of the organisation.
Walt Disney was a visionary in many aspects of animation and theme park design, pre-empting many of today’s groundbreaking technologies.
His passion for imagination and pushing boundaries attracted Disney’s talent, but when he died, there was a sense of loss, they didn’t know what the future would look like. A small group within the organisation took up the mantel, and for a while, his memory lived on in their actions.
But as Disney grew other ‘visionaries’ came in and their influence took hold differently, their behaviours inhibited the values system that Disney himself had nurtured for 30 years.
When the tides turned, and Disney got into trouble, they decided to bring in a new CEO and return to the Disney ecosystem’s original vision. He gave back the energy and vision to those that were inspired by Walt in the early days, and they got the rapidly growing Disney empire back on track.
The moral of the story is that as a leader, you must understand what drives your business’s success and what will guard against mid-action.
If your values are as basic as integrity, honesty, and trust, you might struggle to inspire.
Your values are what get you out of bed in the morning, guide your decisions in the best and the worst of times and like Disney, leave an imprint on the way things should be even when you are long gone. It doesn’t mean that values don’t evolve and change, but they are required to be enduring enough to have a real impact on everyone involved in your business.
Define how your values fit in your strategic planning
Like values, strategic planning is the agreement of a series of actions and behaviours that enable your business to function day to day but with a long-term vision in mind.
Lightweight values will not appear in many strategic plans as they are not important enough to add value to the bottom line. It is, in fact, the opposite. Embedding your values into your strategic planning is critical.
They are the set of rules that will guide the plan and ensure the integrity of your delivery.
Here are a few simple ways that they will positively impact the success of your strategic planning:
- They provide clarity on your expectations of behaviour;
- They will influence the types of strategies you use;
- When growing your resource, they will enable you to identify those that best align with your company and increase the chances of a successful relationship;
- When times are not going well, they can be the anchor that keeps you on course;
- They set a tone for the way your management and employees treat each other and provide clear accountability;
- They will help you create customer delight and by virtue, increase revenue and profitability.
Set out transparent processes and goals that help you measure the values in action by all of the people involved in your business to know if you are on track.
How do you operationalise your values?
Firstly keep it clear and straightforward. You should have no more than three to four values that you can anchor your whole business on. Your entire team should be able to articulate them and why they are in place, but more importantly, they should be able to see them displayed in their action and the actions of their colleagues every day.
- Bring them to life – huddles, team meetings, wall graphics, company uniform, emails – they are no good in a drawer.
- Outline a series of behaviours that guide the realisation of a value – don’t leave them open for interpretation.
- Track them – through one on ones, customer feedback or rewards. Celebrate the living of your values daily.
- Make decisions routed in your values – if you have to decide and are not sure if it is right, trackback to your values and validate your decision against them. This creates a clear path of accountability and authenticity.
- Enforce values – when you see actions that don’t align with your values, deal with the behaviour immediately. Educate on expectations and understand why those values haven’t been met.
- Review them regularly – especially when you are growing. As your team diversifies and your business changes, your values will evolve, this is not a set and forget activity.
The future of business is becoming less transactional and more purposeful, and if you want to attract the best talent and customers, you cannot underestimate the importance of values.
Be brave and lead your business where others won’t, a company that can have a positive impact on all that it touches, it’s people, the planet and your profits.
Values don’t require you to reduce profits; it enables you to choose how you generate them in the first place.
“When your values are clear to you, making decisions becomes easier.” – Roy E. Disney
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Strategy For Growth – Why Use A 30 Day Strategic Plan?
It would be naïve of us to only discuss strategy in terms of growth because it is assumed that growth is always about more revenue and profit or becoming bigger.
But the reality for many is that they want to use strategy for growth in other areas including:
- Reducing workload
- Reducing stress
- Increasing impact
- Reducing impact
- Improve operations
- Keep focused
Whether you are talking in terms of you as a person, a leader or a business owner knowing where to put your energy at any given time can be a real challenge, especially when things happen that you can’t plan for.
The other thing we have learned over the years is how many people struggle with long term strategy or goals, which may not be a bad thing.
I have lost count how many times I have been asked my exit strategy, my BHAG and my 3 and 5-year goals, often from some outdated methodology that we follow blindly. But if we look for a little reality maybe we should be looking a little closer to come, to something we can get our heads around.
We are continually distracted and ultimately spend little time being present in our lives. Trying to live bigger and better lives that are off in the distant future, but we spend so much timing off in the distance, that we lose sight of what we are and should be doing right now, in the present.
Even more important are the actions we are taking right now aligned with what we want our future to look like?
It is so much easier to bellyache about what we don’t have, and how much work we need to do to get ‘there’, we lose sight of what we can do right now to take one step closer.
I’m not a fan of clichés, but the reality is that all of our time is borrowed, and it will end, so why wouldn’t we only focus on the things that matter and ultimately move us, in both our personal and business lives?
Time is the only commodity that we choose to trade at a loss.
The key essence of any strategy whether it be short or long, simple or complex is the action you take. Simple.
So why don’t we get back to basics and focus in short bursts to create momentum in our business strategies?
It’s fairly straightforward – ego. So much of the current thinking around strategy is about the gesturing of intelligence and how complicated you can make something to ‘look’ smart, but the appalling reality is that serves no one.
All great strategy is predicated on its focus, simplicity and the actions taken to achieve the outcome by those involved.
It’s the small steps every day that you take to move forward. Those small wins that create momentum and confidence in you and those around you so that tomorrow to can do 1% more and so forth.
One recent weekend my wife shared with me that she was looking for a small project with a big impact on our property and she was feeling a little tired. This got me to thinking, why do not focus on small but valuable projects that when you step back you think wow, who would have guessed.
Think a snowball to a snowman, compounding interest on a mortgage (Not so fun!) or cutting a messy lawn to leave it tidy and appealing. You see, these are all small things that make a huge difference.
But the strategy can leave us stood in a forest of opportunity wondering which tree to chop next, too many options, too many decisions, all which end is little or more likely no action.
Taking this all into consideration we have developed a 30 Day Strategic planning tool that can help you get off the start line, take away the unknown and fear and help you get momentum.
Imagine if you did one small thing every day for 30 days and at the end of that period you have arrived at a meaningful and important outcome that may change your life or business for the better.
While there is not magic apart from action, there are a few rules:
- Decide on an outcome that is important to you/your business
- Understand what actions it will take to get there
- Identify the help you will need
- Make a plan that you can track every single day.
No overwhelm, no complexity, no jargon.
By taking on the next 30 days, you can see and feel that time with relative ease, which creates confidence from the start. Applying the same method to 3 or 5 years might be more of a stretch.
Once you have those first 30 days under your belt, then you can start developing tougher objectives, something that pushes you that little further, while reducing the distractions.
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