Your content strategy will support your brand online.
Content is a long-term marketing tool to build trust with potential customers.
Content Strategy.
Educate your prospect before you sell to them.
You have nothing to share. Lot’s of people have already created content on that theme. Standard responses when it comes to starting your content strategy planning.
But it’s irrelevant. You have a unique voice or a different spin on the world, no matter what you think. There are people on Instagram with millions of followers because they like brown cats, thousands of comments on articles on personal journeys. We as humans are interested in each other, so share your story.
How do you create a strong content strategy?
How to create a content strategy?
The first place to start is what you want to share with your audience and what value it will bring to them.
Content Strategies
Thought leadership.
Case studies.
White papers.
Courses.
Books.
Interviews.
Co-authoring.
Behind the scenes.
Content Types
Video.
Meme.
Blogs.
Podcasts.
Video diaries.
Infographics.
Comics.
Checklist
Want to design a content strategy?
Get in touch and start the process of uncovering your unique story and the impact it can have on your long-term success.
You should give it away FREE.
Many argue that giving your content away for free undermines your value. Well, that’s not true. That’s assuming your content is 100% unique, which is unlikely. Think of your content as the crumbs that lead your prospects to the product.
Free Is Ok
Give your value upfront to build trust before you enagage.
Start Small
You don’t need to create all types of content for all platforms.
Consistency Over Volume
If you can only post once a week, do to the best of your ability and learn.
Don’t Post For Likes
Choose the right KPIs, a ‘like’ is not a measurement of success.
Insights: Everybody Is On A Journey.
What started as a simple website project several years ago has become an enduring relationship based on collaboration. They had a great brand and great people, but they knew they had more opportunities to improve. Their key win was being enabled to take a more strategic approach and then knowing what to do about it.
Providing a fresh perspective, focus, long-term results and being able to get the best out of the resources they have. Hear from Raymond >
Raymond Laursen
Sales & Innovation Manager, Conroy Australia
Time to take action.
Our approach to content strategy is to focus on how you can share your ideas and value to as large an audience as possible.
Case Study: After 20 Years, It Was Time For A Change.
Having been in a service business for over 20 years, the model was getting a little tiresome for the client. Working over 70 hours per week, come rain or shine, making good money, but wondering why?
Webinars.
It’s all well and good us telling you how good we are, but when it comes to building relationships it’s all about being open. We have great webinars available along with our Leadership Toolbox Community.