Does Brand Matter? Branding Your Business From Day 1 – Waking Giants

Once you are confident in your business idea, it’s important to start branding your business from day 1 to fuel momentum. Many people overlook the significance of their brand or think that it’s something to be worked on at a later date. The truth is that brand is always in play. So make it one of the first things you do.

The founder’s personal brand is often what helps drive the business in those early days. You may have a reputation in a certain industry and now you want to go it alone with your new start-up. This reputation is part of your personal brand.

When starting a new business you might have ambitions of building a large company in a new industry and therefore your personal brand will only get you so far. Developing a strong brand from day 1 will help you build momentum. Clearly, your brand is only a part of the overall business, but it’s still a huge part of the overall pie.

The benefits of branding your business from the beginning will help you achieve greater buy-in from partners, co-founders, staff, clients, and customers; and importantly, it can set the tone for the direction of your new business.

5 steps to build your brand from day 1:

  • Start with a great brand name;
  • Develop the business purpose, values, and vision;
  • Design a compelling logo;
  • Buy the website domain names and set up a basic web landing page;
  • Get your business cards, letterheads, and other collateral underway.

The above 5 steps can bring clarity to branding your business in those early days so you have the momentum and positive feedback to move forward. If you would like some support or mentoring around branding your business feel free to get in touch with Waking Giants who can help your business get off the ground and thrive.

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If you want the advantage of purposeful strategy within your business, get in touch today.

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Growth Is A Choice In Life And In Business – Waking Giants

Time moves on. Language changes. Culture evolves. Technology disrupts. And new industries emerge as others become obsolete – growth is a choice.

It’s both an exciting and volatile time to be in business – who would have thought such a trusted and established business like Dick Smith could face such challenges or that the Taxi industry would encounter such rapid and innovative competition?

Uber has been brilliant at changing the language to benefit their business and cause: they don’t talk about being a taxi firm but a technology company, their drivers aren’t employees but partners who run their own schedules and pay their own income and GST taxes. A change of language is one of the most powerful tools in a companies’ depository and goes far beyond ‘marketing-speak’.

In the past by Waking Giants labelled ourselves around the creative outcomes that guided growth for our clients. But this was always peripheral to the central question around purpose and growth: where do you want to be in 5 years’ time and how can we help you get there? Having walked hand-in-hand with many clients on their path to a better future we know where the real value lies: enabling businesses to identify opportunities to become more efficient, more focused, and more profitable. This is where we now sit, using a pragmatic approach and the application of design thinking to develop a cohesive strategy and implement each step. Ultimately, our vision is to design your growth.

It was Chris Sacca, one of the most successful Venture Capitalists in Silicon Valley, who correctly identified how: “ideas are cheap, execution is everything”. This pragmatism is how we see the world, putting all ideas on the table, opening up real discussion, and getting the job done. We understand that business owners and key management often need a different angle, a different point of view, to broaden the arc of growth possibility. Design thinking has no predefined outcomes, just as designing a brand for your company could entail several creative and highly effective options.

We still possess this in-house creative expertise, but our real strength is our ability to connect the dots in any platform across any industry. Serious players know the power of network effects – which is why PayPal founder and Facebook investor Peter Thiel sees it as one of the ways to achieve market monopoly (the innovative type of monopoly like Google). The old dictum: ‘it’s not what you know, it’s who you know’ can be crucial for rolling out a successful long term strategy that has many moving parts.  Implicit in our model is one of trust and integrity.

Our values outline that together we must grow, embrace change, believe in no boundaries, and think long-term – last mover advantage. Longevity in business is becoming harder in the disruptive economy, so if you’re reading this and know there’s more to your business and purpose and you feel it in your gut, do something – the rest of the world won’t wait.

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If you want the advantage of purposeful strategy within your business, get in touch today.

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Strategy For Growth – Why Use A 30 Day Strategic Plan?

It would be naïve of us to only discuss strategy in terms of growth because it is assumed that growth is always about more revenue and profit or becoming bigger.

But the reality for many is that they want to use strategy for growth in other areas including:

  1. Reducing workload
  2. Reducing stress
  3. Increasing impact
  4. Reducing impact
  5. Improve operations
  6. Keep focused

Whether you are talking in terms of you as a person, a leader or a business owner knowing where to put your energy at any given time can be a real challenge, especially when things happen that you can’t plan for.

The other thing we have learned over the years is how many people struggle with long term strategy or goals, which may not be a bad thing.

I have lost count how many times I have been asked my exit strategy, my BHAG and my 3 and 5-year goals, often from some outdated methodology that we follow blindly. But if we look for a little reality maybe we should be looking a little closer to come, to something we can get our heads around.

We are continually distracted and ultimately spend little time being present in our lives. Trying to live bigger and better lives that are off in the distant future, but we spend so much timing off in the distance, that we lose sight of what we are and should be doing right now, in the present.

Even more important are the actions we are taking right now aligned with what we want our future to look like?

It is so much easier to bellyache about what we don’t have, and how much work we need to do to get ‘there’, we lose sight of what we can do right now to take one step closer.

I’m not a fan of clichés, but the reality is that all of our time is borrowed, and it will end, so why wouldn’t we only focus on the things that matter and ultimately move us, in both our personal and business lives?

Time is the only commodity that we choose to trade at a loss. 

The key essence of any strategy whether it be short or long, simple or complex is the action you take. Simple.

So why don’t we get back to basics and focus in short bursts to create momentum in our business strategies?

It’s fairly straightforward – ego. So much of the current thinking around strategy is about the gesturing of intelligence and how complicated you can make something to ‘look’ smart, but the appalling reality is that serves no one.

All great strategy is predicated on its focus, simplicity and the actions taken to achieve the outcome by those involved.

It’s the small steps every day that you take to move forward. Those small wins that create momentum and confidence in you and those around you so that tomorrow to can do 1% more and so forth.

One recent weekend my wife shared with me that she was looking for a small project with a big impact on our property and she was feeling a little tired. This got me to thinking, why do not focus on small but valuable projects that when you step back you think wow, who would have guessed.

Think a snowball to a snowman, compounding interest on a mortgage (Not so fun!) or cutting a messy lawn to leave it tidy and appealing. You see, these are all small things that make a huge difference.

But the strategy can leave us stood in a forest of opportunity wondering which tree to chop next, too many options, too many decisions, all which end is little or more likely no action.

Taking this all into consideration we have developed a 30 Day Strategic planning tool that can help you get off the start line, take away the unknown and fear and help you get momentum.

Imagine if you did one small thing every day for 30 days and at the end of that period you have arrived at a meaningful and important outcome that may change your life or business for the better.

While there is not magic apart from action, there are a few rules:

  1. Decide on an outcome that is important to you/your business
  2. Understand what actions it will take to get there
  3. Identify the help you will need
  4. Make a plan that you can track every single day.

No overwhelm, no complexity, no jargon.

By taking on the next 30 days, you can see and feel that time with relative ease, which creates confidence from the start. Applying the same method to 3 or 5 years might be more of a stretch.

Once you have those first 30 days under your belt, then you can start developing tougher objectives, something that pushes you that little further, while reducing the distractions.

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An Anchor In A Storm – Waking Giants

The Lone Leader Weekly

25th Jan 2023

We Are All Searching For Meaning

But few use it to live their fullest life.

#1. Business Is Never Perfect.

We can blame the economy, the government and the competition, but we are the ones that control our minds and actions. Imperfect progress is better than regret.

#2. Be Relentless About The ‘THING’.

Less but better. Less work, but better work. Less food, but better food. Less thinking, but better thinking. Less goals, but better goals.

#3. Deep Work Demands Purpose.

Undertaking deep work practices isn’t about productivity, it’s about doing less of the shit that won’t serve you. Distractions are 95% meaningless, they do not serve you or your ambition in life.

It dawned on me this morning that anchoring something can be powerful, queue the boat analogy.

But there is more to it than that. Since October last year, I have been the most focused on my mission ever.

In hindsight, I probably wasn’t quite drifting, maybe taking the strain of dragging the anchor.

I found a small bay (my garage) and enjoyed the view. More importantly, I slowed down deliberately to understand where I wanted to go next.

It has been a profound experience where the anchor was a deliberate act to stop the drift and focus on what is most important.In that process, I realised that other anchors were stopping me from progressing.

My ego, business structure, and habits were all anchors to moving forward.

But in that stopping, I found the positive attributes of having something to anchor my energy, thinking and actions against.

The unbelievable benefit of this is the time and mental capacity you free up. In triathlon, we talk about training hard so we can race easily; it feels a bit like that.

Because I have my mission clear, I can anchor decisions off of that every moment of every day.

Want to know how I got to this place?

1. I stopped and took a breath. I told my wife I needed time to reflect and plan the future. It was a team effort.

2. I found writing as a miracle medicine. I started to write over the past couple of years, but now it is central to me being happy and purposeful—a little bit every day.

3. I threw away 9–5 thinking. It’s a trap.

4. I am experimenting with deep work. Super focus on what needs doing. Then the play comes.

5. Small to-do lists, important to-do lists.

6. Add more things I WANT to do in my day. Walk the dogs. Read, stare into space, and work on my garden.

7. Less but better.

My anchors are no longer things that hold me back but the thing that holds me steady in a storm so I can keep progressing when it clears.

We all need something meaningful to hold onto, but is it right?

Until next time. Focus.

G

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Exploring Different Coaching Styles

In the world of coaching, there is no one-size-fits-all approach.

Coaches come in various shapes and sizes, each with their unique style and method. These coaching styles can have a significant impact on the effectiveness of the coaching process and the outcomes achieved.

This article will delve into the different coaching styles, their characteristics, and the pros and cons associated with each style.

Understanding the Concept of Coaching Styles

Before we dive into the specific coaching styles, it is important to understand what coaching styles entail. Coaching styles refer to the different approaches and methods coaches use to guide and develop individuals or teams towards achieving their goals. Individual preferences, values, and philosophies influence these styles.

While each coach may have their unique style, it is essential to note that coaching styles are not fixed or rigid. Coaches can adapt their style based on the needs and preferences of the individuals or teams they are coaching.

Coaching styles can vary widely and can be categorized into different types. Some common coaching styles include:

  • Autocratic Coaching Style: This style is characterized by a coach who makes decisions without much input from the athletes or team members. The coach is in complete control and directs the training and decision-making process.
  • Democratic Coaching Style: In this style, the coach involves the athletes or team members in decision-making. The coach values their input and encourages collaboration.
  • Transformational Coaching Style: This style focuses on inspiring and motivating athletes or team members to reach their full potential. The coach is a mentor and role model, encouraging personal growth and development.
  • Transactional Coaching Style: This style is based on a transactional relationship between the coach and the athletes or team members. The coach sets clear expectations and rewards or punishes based on performance.
  • Supportive Coaching Style: This style emphasizes building a positive and supportive relationship between the coach and the athletes or team members. The coach provides encouragement, empathy, and emotional support.

Now, let’s explore the various coaching styles in detail.

Definition of Coaching Styles

Coaching styles are coaches’ overall approach to interacting with and guiding their clients or athletes. These styles shape the relationship between the coach and the client and affect the overall coaching experience.

Coaching styles are not only limited to sports or business but can also be applied in various other areas, such as education, personal development, and leadership.

The effectiveness of a coaching style depends on various factors, including the context, the goals of the team’s performance, the coaching relationship, and the characteristics of the individuals or teams involved.

The Importance of Coaching Styles in Sports and Business

Coaching styles play a crucial role in both the sports and business realms. In sports, different coaching styles can impact the motivation, performance, and development of athletes.

For example, an autocratic coaching style may be effective when quick decision-making and strict discipline are required, such as in military training or certain individual sports. On the other hand, a democratic coaching style can foster a sense of ownership and teamwork, leading to better collaboration and performance in team sports.

In business, coaching styles can influence employee engagement, productivity, and overall organizational success. A supportive coaching style can create a positive work environment, enhance employee morale, and promote personal and professional growth.

Understanding and using the appropriate coaching style can help coaches establish trust, create a positive learning environment, and effectively support their clients or team members in achieving their desired outcomes.

Coaches need to be flexible and adaptable in their approach, as different individuals or teams may require different coaching styles at different stages of their development.

By being aware of the various coaching styles and their potential impact on performance coaching itself, coaches can enhance their effectiveness and create a positive and empowering coaching experience for their clients or team members.

The Autocratic Coaching Style

The autocratic coaching style, also known as the authoritarian style, is characterized by a coach who takes full control and makes decisions without much input from the athletes or team members. In this rigid coaching style, the coach is the sole authority figure, and their directives must be followed unquestioningly.

Autocratic coaches exhibit several distinct characteristics. They are often assertive, decisive, and dominant in their coaching approach. They set strict guidelines and expect their athletes or team members to adhere to them without question. They provide clear instructions and do not entertain suggestions or feedback from the individuals they are coaching.

While the autocratic coaching style can have advantages, it also has downsides. On the positive side, this style can be effective when quick decisions need to be made and a high level of discipline and structure is required. It can also be suitable when the coach possesses expert knowledge that needs to be transferred efficiently to the athletes or team members.

However, the autocratic leadership style can also have negative consequences. One potential drawback is that it may stifle creativity. When athletes or team members are not allowed to contribute their ideas or suggestions, it limits their ability to think outside the box and find innovative solutions to problems. This lack of creativity can hinder the team’s overall performance and growth.

In addition, the autocratic coaching style can limit individual autonomy. Athletes or team members may feel they have no control over their development or decision-making process. This can lead to a lack of motivation and engagement, as individuals may feel like they are simply following orders rather than actively participating in their growth and success.

Furthermore, the autocratic coaching style can create a hierarchical dynamic within the team. Communication becomes one-way, with the coach dictating instructions and the athletes or team members following them without question. This dynamic can hinder the fostering of strong relationships and trust between the coach and the individuals they are coaching. Without open lines of communication and a sense of mutual respect, the team may struggle to reach its full potential.

In conclusion, while the autocratic coaching style can be effective in certain situations, coaches need to consider the potential drawbacks. Finding a balance between authority and collaboration is crucial for creating an environment that fosters creativity, autonomy, and strong relationships within the team.

The Democratic Coaching Style

A democratic coaching style is a leadership approach that emphasizes collaboration and participation. Unlike the autocratic style of career coaching, where decisions are made solely by the coach, democratic coaches value their athletes’ or team members’ input and opinions. They actively seek their involvement in decision-making processes, creating an inclusive and empowering environment.

Coaches who adopt the democratic leadership coaching style exhibit various characteristics that promote inclusivity and involvement. They encourage open communication, actively listen to their athletes or team members, and consider their perspectives when making decisions. By fostering a supportive and nurturing environment, these coaches ensure that individuals feel valued and empowered.

Traits of Democratic Coaches

Democratic coaches possess unique traits that contribute to their coaching style. One of the key traits is their ability to create a safe space for open communication. By encouraging athletes or team members to express their thoughts and ideas freely, democratic coaches promote a culture of trust and respect.

In addition to creating an open communication environment, democratic coaches are skilled listeners. They actively listen to their athletes or team members, paying attention to their concerns, ideas, and suggestions. By doing so, they show genuine interest and validate the individuals’ perspectives, further fostering a sense of inclusivity.

Furthermore, democratic coaches are known for their ability to involve athletes or team members in decision-making processes. They understand the importance of collective input and actively seek the opinions and ideas of those they coach. By involving individuals in decision-making, democratic coaches create a sense of ownership and commitment among the team, leading to increased motivation and engagement.

Advantages and Disadvantages of the Democratic Style

The democratic coaching style offers several benefits that contribute to the growth and development of athletes or team members. This developmental coaching style fosters a sense of ownership and commitment by involving them in decision-making processes. When individuals feel their opinions are valued and considered, they become more invested in the team’s goals and objectives.

Moreover, the democratic team coaching style promotes creativity, collaboration, and problem-solving skills among the coached individuals. By actively seeking their input, democratic coaches tap into the diverse perspectives and experiences of the team, leading to innovative solutions and a stronger sense of unity.

However, it is important to acknowledge that the democratic style can have limitations in certain situations. One of the potential drawbacks is the time-consuming nature of the decision-making process. Since the democratic style emphasizes consensus and involvement, reaching a high degree of agreement may take longer than an autocratic approach. This can be a challenge when time is of the essence, such as in high-pressure situations or during tight deadlines.

Additionally, if not implemented properly, the democratic approach to bureaucratic coaching may result in confusion or lack of direction. Without clear guidance and structure from the coach, athletes or team members may struggle to understand their roles and responsibilities. Therefore, democratic coaches must balance inclusivity and providing clear guidance to ensure the effective execution of tasks and objectives.

In conclusion, the democratic coaching style promotes collaboration, inclusivity, and involvement among athletes or team members. By valuing their input and actively seeking their involvement, democratic coaches create an empowering environment where individuals feel heard and valued. However, coaches need to be mindful of the potential time-consuming nature of the democratic group coaching style and the need for clear guidance to avoid confusion or lack of direction.

The Holistic Coaching Style

The holistic coaching style takes a holistic approach to coaching, considering the individual’s physical skills and mental, emotional, and spiritual well-being. This style of mindfulness coaching focuses on developing the whole person rather than solely emphasizing performance-related aspects.

Features of Holistic Coaches

Holistic coaches prioritize the overall well-being of their athletes or clients. They promote self-reflection, self-awareness, and personal growth during coaching sessions. They aim to establish a deep understanding of their athletes’ or clients’ values, beliefs, and goals and support them in aligning their actions with their aspirations.

Benefits and Drawbacks of the Holistic Style

The holistic coaching style can have numerous advantages. It can enhance resilience and mental toughness, foster a sense of purpose, and encourage personal development. This style considers the interconnectedness of physical, mental, and emotional aspects and supports athletes or clients in achieving holistic success.

However, the holistic coaching style may not suit all individuals or situations. Some athletes or team members may prefer a more performance-driven coaching approach, focusing primarily on achieving specific goals. Furthermore, the more holistic coach and style may require more time and effort to achieve results, as it involves deeper personal exploration and growth.

The Laissez-faire Coaching Style

The laissez-faire coaching style, sometimes called the hands-off style, involves minimal intervention and direction from the coach. In this style, the coach provides little guidance or structure, allowing the athletes or team members to take charge of their development.

Identifying Laissez-faire Coaches

Laissez-faire coaches adopt a passive approach to intuitive coaching and delegate responsibility to the athletes or team members. They provide minimal feedback or instruction and allow individuals to navigate their development journey independently. These coaches trust in the competence and autonomy of the individuals they are coaching.

Strengths and Weaknesses of the Laissez-faire Style

The laissez-faire coaching style can have certain strengths. It fosters individual autonomy, encourages self-reliance, and promotes decision-making and problem-solving skills. It can be particularly effective when working with highly experienced individuals with high self-motivation and initiative.

However, the laissez-faire style may not be suitable for all situations. It can lead to confusion, lack of direction, and reduced accountability if individuals lack the necessary experience, skills, or motivation to take charge of their development. The life coach needs to assess the readiness and capabilities of the individuals before adopting this style.

Conclusion

In conclusion, exploring different coaching styles brings to light the diversity and impact of coaching approaches. Each coaching style has its unique characteristics, advantages, and considerations. Effective coaches understand the importance of flexibility and adaptability in mindful coaching, tailoring their approach to meet the needs of their athletes or clients.

By understanding the various coaching styles, individuals can select the style of virtual coaching that aligns best with their goals, preferences, and circumstances. Furthermore, coaches can enhance their skills by incorporating elements from different styles and continuously refining their approach to achieve optimal results.

It’s not about finding a “one-size-fits-all” approach but rather about being open-minded, adaptable, and committed to continuous improvement in the coaching process.

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New Beginnings – Waking Giants

The Lone Leader Weekly

29th Mar 2023

Have The Courage To Go All In

Because the pain of regret is worse than that of failure.

#1. Embrace Failure.

If you don’t try because you are afraid of failure. You lose. But if you try because you might fail, you’ve already won.

#2. Being First Isn’t Important.

Being the last person standing is.

#3. The Truth Hurts. Make It Loud.

When the universe provides you with a lesson, it’s rarely wrong. No matter the pain or the friction. Listen deeply, then act relentlessly.

The fear of the unknown is more traumatic than the unknown itself.

Anxiety is defined as:

‘A feeling of worry, nervousness, or unease about something with an uncertain outcome.’

More importantly, it is a state that we find ourselves in more and more often in life and specifically in business.

If you had seen the relentless posts about AI and Chat gpt 4 on my LinkedIn feed over the past two weeks you would be too scared to leave the house.

It is yet another attack on our sense of calm and control; no matter what your business or skill, you will be replaced in the next three weeks without hope or consolation for your work today.

You will be made cheaper, quicker and better. In fact, there’s every chance your family will replace you with AI, because, well, why not. Thats progress. Hop onboard.

Ok, so I am being a little childish, but I’m probably not far from the truth when it comes to our sense of value and how change affects us, both good and bad.

New beginnings was a thought that came to mind as I spent the weekend packing and emptying our current home so that in a week’s time we can start our new lives.

What prompted the idea for the article was that I found myself getting very sad and nostalgic about the whole process.

Not just the finding of old photos and items that show you a glimpse of the past, but also the reality that there is something big and new on the horizon.

We have spent five years developing our little farm, and it was only last night, as the sun went down, my wife and I stood on the deck and took in all that we have achieved here as a family.

As I held back the tears, there was nothing but pride, but so much of the journey is hard to remember and the deflective statement I keep making that ‘this is only a building’, is ultimately a lie.

Beyond the physical aspects of the property that have seen us invest so much blood, sweat, and tears, there are the experiences that we gained.

A short list includes:

1. Birthing lambs
2. Raising cattle
3. Rescuing a pig
4. Raising pigs for the freezer
5. Learning to hunt
6. Two of Millie’s birthdays in lockdown
7. Planting orchards
8. Raising chickens
9. Our first Golden Retriever litter
10. Becoming ‘horsy’ people

Personally, well that’s another story:

1. Cancer
2. Burnout… at least twice
3. Running my first ultra-marathon
4. Changing my business from what I could do to what I wanted to do
5. Growing my first e-commerce business to $100,000 p/a
6. Reconnecting with my Dad after a long time apart
7. Having to watch my best friend move to the other side of the world
8. Watch a 9-year-old lose the fight to horrendous terminal cancer.

And like I said, twice again as much forgotten.

My anxiety about our new beginning comes from being so grateful for such amazing five years of living a very special and humbling life, a life full of challenges, laughter and tears.

I genuinely thought I would be able to walk away without a glimpse back, but I was wrong. These experiences and these memories are the foundations of the next stage of our lives together, and I should feel them deeply because they have all meant so much.

But here’s the kicker, the new beginnings are about something bigger than this building; these experiences, are about our daughter Millie.

Last year she came to us and said that all we ever did was projects (working on the property) and that we didn’t spend enough time with her.

That hurt. It hurt more because I was an only child, and I know how it feels to be lonely with busy parents.

This whole journey is about a commitment we made to her to ensure that her childhood is full of experiences and memories that, one day, make her proud and shed a tear.

New beginnings with meaning, with purpose outweigh any practical compromises.

Our move will see us change our lives for the better. For each one of us. But mostly that in 20 years, there won’t be resentment of ‘what if’; it will be another chapter in our family book that shows our commitment and values for each other.

These past five years have been hard, with so much energy and sacrifice, but now we see the reward. We are financially secure; we are moving to a place where there is nothing to do but be together and embrace all those things we put to one side.

We have changed our businesses, so there isn’t so much stress in the house, I am more present and available and have the ability to say YES. More.

I know many of my friends and clients are going through change and that there are a lot of new beginnings on the horizon.

Selling a business to be able to spend more time with his kids, a new vision for life after the loss of a property in the cyclone, becoming an international specialist, not just a great vocalist, making physical changes to live a longer life and the ending of a relationship… all changes that come at a cost, full of fear, full of doubt, but you are doing it anyway.

Because your mission is too strong, the pull towards a better future means you have to suffer in the short term to create the long term.

When you have a purpose for your life, when you have something that makes you want to wade through the mud and the shit and still keep going, that’s worth living and fighting for.

The unknown soon becomes the known, which soon becomes life.

Have the courage to step into the darkness; the obstacle is the way.

Until next time. Courage, dear friends, courage.

G.

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