Brand Strategy Workshop – Develop a brand strategy that endures.
Our brand strategy workshop has been developed to enable you to connect with the reason you exist and how you connect with your core customer. A brand is a highly valuable asset and something that shouldn’t be left to chance.
Brand Strategy Workshop – Develop a brand strategy that endures.
Our brand strategy workshop has been developed to enable you to connect with the reason you exist and how you connect with your core customer. A brand is a highly valuable asset and something that shouldn’t be left to chance.
Building a brand is about setting a series of rules within which you tell your story.
As consumers change we need to change the way we connect with them. Competition and accessibility of services and products are more abundant than ever before. The ‘big’ companies no longer hold all of the power that they once did.
Through building a strong brand you get to take on those big brands and create your own tribe. But this doesn’t happen by accident. Values, mission, vision, purpose and many other elements come together to create that moment where you create a loyal following and it’s down to you deliver on your promise.
Our brand strategy workshop is facilitated over one day covering 11 key steps that enable you to take action including worksheets and case studies. The outcome, a formula that enables you to focus on what will have the greatest impact on your brand!
Want to know why, WHY is so important? WATCH THIS VIDEO with Simon Sinek.
Building a brand is about setting a series of rules within which you tell your story.
As consumers change we need to change the way we connect with them. Competition and accessibility of services and products are more abundant than ever before. The ‘big’ companies no longer hold all of the power that they once did.
Through building a strong brand you get to take on those big brands and create your own tribe. But this doesn’t happen by accident. Values, mission, vision, purpose and many other elements come together to create that moment where you create a loyal following and it’s down to you deliver on your promise.
Our brand strategy workshop is facilitated over one day covering 11 key steps that enable you to take action including worksheets and case studies. The outcome, a formula that enables you to focus on what will have the greatest impact on your brand!
Want to know why, WHY is so important? WATCH THIS VIDEO with Simon Sinek.
3 Reasons a Brand Strategy is Essential
Enable your customers to make a decision beyond pricing.
Understanding what kind of brand you are, will enable you to build a strong culture.
A strong brand strategy keeps you focused on the right people, internally and externally.
We cover the fundamentals many business owners leave to chance when it comes to their brand.
The brand strategy workshop is designed to walk you through both the learning and the plan to make it easier to make progress. So much about branding is understanding your values, vision and your customer.
Brand strategy is about how you want to tell your story and how you want it to be received by understanding your customer. And that is driven by your customer’s needs and emotions. When you can connect those variables, you have a brand that endures.
You don’t have to be a great marketer to build a brand, you just have to have an understanding of how you build a bridge between what you do and the customer that WANTS what you do. The less trickery the better.
We cover the fundamentals many business owners leave to chance when it comes to their brand.
The brand strategy workshop is designed to walk you through both the learning and the plan to make it easier to make progress. So much about branding is understanding your values, vision and your customer.
Brand strategy is about how you want to tell your story and how you want it to be received by understanding your customer. And that is driven by your customer’s needs and emotions. When you can connect those variables, you have a brand that endures.
You don’t have to be a great marketer to build a brand, you just have to have an understanding of how you build a bridge between what you do and the customer that WANTS what you do. The less trickery the better.
The brand strategy workshop covers the following:
Build a long term connection with your audience
You can’t measure purpose on the bottom line, but it does fuel it
Brands don’t appear overnight, time to look into the future.
Your roadmap to the future you design.
Understanding who your serve… the customer.
Where are you going to play?
Your guiding light for delivery.
If you were a human who would you be?
Getting your brand to stick in just a few words.
Tone of voice.
The secret sauce that makes you who you are.
Managing your brand.
The brand strategy workshop covers the following:
Build a long term connection with your audience.
You can’t measure purpose on the bottom line, but it does fuel it.
Brands don’t appear overnight, time to look into the future.
Your roadmap to the future you design.
Understanding who your serve… the customer.
Where are you going to play?
Your guiding light for delivery.
If you were a human who would you be?
Getting your brand to stick in just a few words.
Tone of voice.
The secret sauce that makes you who you are.
Managing your brand.
Meet your workshop facilitator, Grant Difford, Founder of Waking Giants Academy.
The vision for Waking Giants was to enable more business owners to identify the opportunities they have in themselves and their business by working alongside them. But with the changing demands of business, our passion needed to become something more.
As part of our 3 Pillar strategy, this workshop is focused on taking massive, focused action! Along with strong leadership and understanding of the value of developing a purposeful strategy, the 3 Pillars give you the platform to build a purposeful and sustainable business.
Grant knows from experience that simplicity is the fastest way to success. That’s why we have broken every step down to enable you to get momentum and get into action right from the first day!
Meet your workshop facilitator, Grant Difford, Founder of Waking Giants Academy.
The vision for Waking Giants was to enable more business owners to identify the opportunities they have in themselves and their business by working alongside them. But with the changing demands of business, our passion needed to become something more.
As part of our 3 Pillar strategy, this workshop is focused on taking massive, focused action! Along with strong leadership and understanding of the value of developing a purposeful strategy, the 3 Pillars give you the platform to build a purposeful and sustainable business.
Grant knows from experience that simplicity is the fastest way to success. That’s why we have broken every step down to enable you to get momentum and get into action right from the first day!
Frequently Asked Questions
How much does it cost?
A full workshop is $4995 + gst for the day to facilitate the process (Excludes travel costs). If you are early stage and need help getting off the start line see you can start with our How to Create a Brand Strategy online course.
Can I get the plan without you facilitating?
Yes. View our How to Create a Brand Strategy online course.
Will this workshop suit any sized business?
Yes. We have used this methodology for individuals and businesses up to $150m. It works because of the simplicity of the principles we use.
What is the most important change I will witness?
The best feedback we have had from our clients is that it helps them change the way they think about their business and how they can approach goals previously unobtainable.
What is different about these tools to other tools I can use?
Nothing, there is no magic or miracle method that promised riches. But what we have done is look at what works for the majority of people to achieve their personal business goals, tested on ourselves and made it as simple as possible.
No time for a workshop? Try our online brand strategy course.
We have made the brand strategy course simple and step by step to set you on the right path to success.