Creating a solid and purposeful strategy plan just got a whole lot easier.
No matter the size of business you lead the value of a strategic plan cannot be underestimated.
Strategy should be simple.
Don’t let overwhelm stop you from planning your success.
The reason we hear for business owners not taking time to plan is that they are too busy. So we ask the question, why are you so busy? Inevitably it is related to the structure they use to manage and grow their business.
Another myth that holds owners back is that they think strategic planning is difficult and time-consuming, but a simple strategic plan will reduce the ‘busyiness’ and keep you focused on what’s going to have the greatest impact.
How can you use strategy to grow?
What do we do that’s different?
The first job for us is to remove our own ego and help you break down yours. In all the years we have been developing strategies for our clients, the single most challenging aspect is for them to look for the obvious.
Very little of what we do is about complexity. In fact, our sole focus when it comes to your strategy is to make it as EASY and as ACTIONABLE as possible. That’s what gets results.
Look For Easy Wins
Don’t get cute. Most of your growth will come from within.
Remember Your Why
If you are going to commit to the journey, do it for more than profit.
Measure What Matters
Not all goals are equal, we focus on you the change makers.
Take Your Time
Take the easy wins, while you work on the long-term.
Insights: Everybody Is On A Journey.
What started as a simple website project several years ago has become an enduring relationship based on collaboration. They had a great brand and great people, but they knew they had more opportunities to improve. Their key win was being enabled to take a more strategic approach and then knowing what to do about it.
Providing a fresh perspective, focus, long-term results and being able to get the best out of the resources they have. Hear from Raymond >
Raymond Laursen
Sales & Innovation Manager, Conroy Australia
Strategy Coaching, Workshops & Courses.
Our approach to strategy focuses on the core need of the business, short, medium and long term – understanding the current strengths and weaknesses or looking for future opportunities for growth.
We use OKRs to develop your strategy.
First question, what are OKRs? OKRs are (Objectives and key results). A method developed by John Doer to enable organisations to wot reduce their strategy planning workload and focus on what will make a difference. Your objective is a vision for the future, your key results show you that you are on your way.
Used by the likes of Google, Amazon and Adobe to create strategic discipline in developing their products and culture. The critical factor – do less to achieve more.
1035% Growth, With Running Socks.
Leveraging customer-centric strategies
If you think great customer service is too much effort check the Google Reviews for Ronhill New Zealand. In 2020 the brand was achieving a small income of $400 per month, well under what it should have been delivering.
Starting with the audience analysis we identified that we needed a low-cost purchase to engage them in this previously relatively unknown brand. With socks being a recurring purchase we knew we would be able to develop a strong lifetime value for those customers and leverage that sale to encourage them to try the running clothing. We focused our energy on brand building through amazing customer service.
The net result was turning a business with $16,000 revenue into $93,000 within 12 months, all because we created a strong customer focus early. For the full case study watch our FREE Sock Strategy Webinar here where we outline the 20 tactics we used to drive growth.
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Webinars.
It’s all well and good us telling you how good we are, but when it comes to building relationships it’s all about being open. We have great webinars available along with our Leadership Toolbox Community.