If you asked us if we coach leaders to use LinkedIn it would be a resounding no. But when we work with leaders that we can see potential in, we identify all of the tools that can get them to their goals.
Over the past 12 months, we have coached two successful business owners that are paving the way for their respective industries on building their brands online.
To say they were nervous at first is an understatement, it took a lot of support and coaching to get them to the start line because they felt they didn’t have anything valuable to share.
But with the right ideas, and structure they were about to embrace a new platform and a new way of telling their story. One generated over 50,000 views of their first post (And continued to do so) and got the attention of globals CEOs interested in working with them. But the real win is the confidence they gained in their ability to lead their industries.
Real-world results followed quickly and it soon became a tool to share their vision and grow their businesses. Focused and consistent application, nothing more.
Don’t get me wrong, we did coach LinkedIn strategy, but more importantly, we shone a light on their potential and got them to the start line.