What is your competitive advantage?

Your competitive advantage is no longer what it used to be, so much competition and so little loyalty.

Competitive Advantage
Competitive Advantage Retail by Waking Giants

Competitive Advantage.

How will you compete for attention?

For a long time, we were taught that we needed to have a USP (Unique Selling Proposition), but current thought says differently. With the increase in competition and ease to market, ‘being’ unique is not as easy as it seems.

90% of businesses would struggle to define one thing that means you can dominate the mind of the consumer. But what you can do is create a recipe that makes you hard to beat, your secret sauce.

How do you develop your secret sauce?

This is how we find your competitive advantage.

First things first, you don’t need to create bleeding-edge technology. Most innovation comes from takes something that exists and improve it.

Internal Advantages

  • Highly skilled labour.

  • Unique access to resources.

  • Geographic location.

  • Proprietary technology.

  • Production efficacy.

  • Brand equity.

  • Big data.

  • Large customer base.

  • Business model.

  • Pricing.

  • Product/Service Benefits.

External Advantages

  • Change in market demand.

  • Economic factors.

  • Access to resource.

  • Investment.

  • Global activity.

  • Political change.

  • Compliance changes.

Want to understand and exploit your competitive advantage?

Get in touch and start the process of giving your business an edge on your competition.

Contact Us

Create the right combination too dominate.

When you get the mix right it’s hard for others to follow. We took on the ‘big guns’ when it comes to running retail in New Zealand using a combination of advantages to gain market share and grow by over 1035% in 12 months.

Customers First.

Focus most of our resources on driving a great customer experience.

Drop Ship To Build Stock

Our competitors sit on huge stock, we drop-ship in bulk weekly.

No Retail Outlets To Reduce Costs

Our combination of online and event-based pop up stores reduce capital costs.

3 For 2 Pairs Of Socks Always

Low cost investment to engage with the brand, competitors copy for a week, but never full time.

Insights: Everybody Is On A Journey.

What started as a simple website project several years ago has become an enduring relationship based on collaboration. They had a great brand and great people, but they knew they had more opportunities to improve. Their key win was being enabled to take a more strategic approach and then knowing what to do about it.

Providing a fresh perspective, focus, long-term results and being able to get the best out of the resources they have. Hear from Raymond >

Raymond Laursen

Sales & Innovation Manager, Conroy Australia

Time to take action.

Our approach to strategy focuses on the core needs of the business – understanding the current strengths and weaknesses or looking for future growth opportunities.

Business Coaching

Do you need someone to look for the opportunities you can’t see?

Strategic Planning

Do you need clarity on where your business is and where it is heading?

Case Study: After 20 Years, It Was Time For A Change.

Having been in a service business for over 20 years, the model was getting a little tiresome for the client. Working over 70 hours per week, come rain or shine, making good money, but wondering why?

Read Case Study
LinkedIn Coaching

Interested in business coaching, contact us today.

Do you see potential in your business but not sure where to start, let us help you uncovered those opportunities and make them happen.

Call +64 (0)9 302 0957


It’s all well and good us telling you how good we are, but when it comes to building relationships it’s all about being open. We have great webinars available along with our Leadership Toolbox Community.

The Sock Strategy

How we grew an online sports brand by 1035% in 12 months.

The Leadership Toolbox

Try our online leadership and strategy community for FREE.