Strategic PlanningGrant Difford2023-02-27T11:55:28+13:00

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There isn’t enough time to plan… that’s the excuse.

That’s why we focus on the two to three big plays that will make a difference.

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Strategic Planning.

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You Need To Make The Time To Plan.

Time and time again we heard from business owners that they are too busy to plan. Guess why they are busy because they fail to plan.

In our experience, many leaders don’t have a strategic plan because they are technicians. They know what they do, and they are good at it, but they don’t know how to look into the future.

An imperfect plan today is better than no plan tomorrow.

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Why is strategic planning so important?

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It Focuses Your Whole Team

The strategic planning process is not just about you, it’s about your whole business and setting clear expectations.

Only Do The Things That Matter

If you have agreed on where you are heading, you only do the things that get you there.

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It SAVES Time

The time you spend in strategic planning saves you time every single day in wasted resources and opportunities.

It Reduces Stress

No plan is bulletproof, but it enables you to predict more than you react and adapt to changes positively.

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How do we make strategy easier for you?

We focus on making it easier by understanding the actions that will make the most impact. By simplifying the entire process you can be laser-focused on what to do when and what impact it will have.

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The Steps

Identifying your why.
Defining success.
Values.
What will you solve.
Core customer.
Target market.
S.W.O.T.
Defining your secret sauce.
Brand strategy.
Strategic opportunities.
What to action/what to ignore.
Strategic moves.
Measure what matters.
Accountability framework.
90days/12months/3-5years plan.
Strategic implementation.

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The Process

One-on-one.
Workshops.
Staged rollout.
Online learning.

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Do you want to realise the potential in your business?

Get in touch if are ready to maximize the strategic planning process to achieve the results you want.

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What makes a GREAT strategy plan?

Strategic planning is made too hard, too much detail and not enough innovation. We help you break it down and ONLY do the things that will make a difference.

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Passion For Change

Strategy is about making new decisions and planning for the future. Not business as usual.

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Do Less

Focus on the two to three BIG plays that will make a significant difference to your business.

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i.fb-icon-element.fontawesome-icon.fb-icon-element-3{ color: #f5b41a;}i.fb-icon-element.fontawesome-icon.fb-icon-element-3:hover { color: #f5b41a;}@media only screen and (max-width:1200px) {.fusion-title.fusion-title-12{margin-top:10px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-12{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}

Get Help

Outside insights or the support of your team will help you generate new thinking and opportunities for growth.

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Focus On Momentum

By getting early wins on the board you create momentum. By doing too much you get overwhelmed.

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.fusion-body .fusion-builder-column-17{width:60% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-17 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 12.8%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 12.8%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-17{width:60% !important;order : 0;}.fusion-builder-column-17 > .fusion-column-wrapper {margin-right : 6.4%;margin-left : 6.4%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-17{width:100% !important;order : 0;}.fusion-builder-column-17 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}

.fusion-body .fusion-flex-container.fusion-builder-row-6{ padding-top : 75px;margin-top : 0px;padding-right : 30px;padding-bottom : 75px;margin-bottom : 0px;padding-left : 30px;}@media only screen and (max-width:1200px) {.fusion-body .fusion-flex-container.fusion-builder-row-6{ padding-top : 72px;padding-bottom : 72px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-flex-container.fusion-builder-row-6{ padding-top : 60px;padding-bottom : 48px;}}

@media only screen and (max-width:1200px) {.fusion-title.fusion-title-14{margin-top:10px!important; margin-right:0px!important;margin-bottom:48px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-14{margin-top:10px!important; margin-right:0px!important;margin-bottom:20px!important; margin-left:0px!important;}}

1035% Growth, With Running Socks.

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Leveraging customer-centric strategies

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If you think great customer service is too much effort, check the Google Reviews for Ronhill New Zealand. In 2020 the brand was achieving a small income of $400 per month, well under what it should have been delivering.

Starting with the audience analysis, we identified that we needed a low-cost purchase to engage them in this previously relatively unknown brand. With socks being a recurring purchase, we knew we could develop a strong lifetime value for those customers and leverage that sale to encourage them to try the running clothing. We focused our energy on brand building through amazing customer service.

The net result was turning a business with $16,000 in revenue into $93,000 within 12 months, all because we created a strong customer focus early.

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