We work with growth focused leaders to create more purposeful and successful businesses and help you turn opportunity into action.

We believe every person and business is full of potential.

You just have to know where to look.


Grant Difford, Founder

When you obsess about potential opportunity is everywhere. We always knew we were destined to have a greater impact on the world. People are at the centre of everything we do.


Waking Giants is a name that embodies why we do what we do. In simple terms, we believe everyone has the ability to go beyond the status quo and achieve great things.


But there is another group that really inspire us, business owners that are passionate about creating the best version of themselves so they can create change within their businesses to impact the world positively.


We specialise in working with privately owned businesses that are in the growth phase and are missing some key components to meet those goals. From discovery and leadership workshops through to full strategic planning and implementation, brand development, marketing/sales strategy and online lead automation.



Everyone can be a great leader. When we start businesses we often do what we know how to do, rather than solve a problem. Are you a technician or an entrepreneur?



Does your current strategy align with your long-term vision? If not how do you think that’s going to work? Even worse, what if you don’t have a strategic plan.



What does growth look like for you? Its the first question we ask when we work with leaders and their businesses. It starts the journey of understanding what is truly important.



Culture is a competitive advantage. Your company culture cannot be ignored or disregarded as ‘more’ cost. To retain and attract great people, you have to create a great company.



How do you make people feel? You have the opportunity to create an emotional connection with your customers that will live long after the sale.



The plan is only a roadmap to get you where you want to go. The real art is putting it into action, tracking milestones and holding key parties accountable.

Easily identify areas of your business ready for improvement to maximise growth and opportunities with our Key6 Discovery Tool.

Download our Key6 Discovery tool and start improving your business right now.


Includes a full video walkthrough on how to use and implement the business growth tool.