We enable leaders to develop purposeful strategy and make it happen.

No smoke and mirrors, just straight-up action and results that you can understand.

Strategy Implementation Flower Business


We work with leaders and their teams on their purpose and capabilities.

  • One-on-one Coaching.

  • Culture Development.

  • Custom Leadership Workshops.

  • Capability Development.


We work with business owners to realise strategic opportunities for growth.

  • Competitive Advantage.

  • Strategic Plan Development.

  • Strategy Workshops.

  • Strategy Implementation.

Strategy Implementation

Brand Strategy

We help you develop a story that creates customers for life.

  • Brand Values & Proposition.

  • Brand Identity & Implementation.

  • Defining Core Customer.

  • Target Markets.


We help you find the right tools and tone to communicate your vision.

  • Internal Communications.

  • External Communications.

  • Customer Strategy.

  • Capability Development.

Content Strategy

We help you develop your story and distribute it.

  • Written Content.

  • Video Content.

  • Audio Content.

  • Visual Content.

Digital Marketing

We help you find your customers and build your brand online.

  • SEM.

  • SEO.

  • Social Media.

  • Digital Platforms.

Marketing Strategy

We help you develop your marketing messages and activity.

  • Customer Segmentation.

  • Marketing Planning.

  • Channel Selection.

  • Measurement & Reporting.

Pricing Strategy

Ensure your pricing aligns with the value you give.

  • Value Based Pricing.

  • Communicating Value.

  • Lifetime Value.

  • Multiple Pricing Strategies.

Grant Difford - Waking Giants

Working with growth-focused leaders for over 10 years.

As Waking Giants has grown so have the needs of our clients. We focus on strong and long, exclusive relationships where we can add the most value to the client. Our primary goal is to identify their potential and help them to take action.

Grant Difford

Founder & Head of Client Strategy, Waking Giants

Contact Waking Giants.

If you want the advantage of purposeful strategy within your business, get in touch.

+64 (0)9 302 0957


It’s all well and good us telling you how good we are, but when it comes to building relationships it’s all about being open. We have great webinars available along with our Leadership Toolbox Community.

The Sock Strategy

How we grew an online sports brand by 1035% in 12 months.

The Leadership Toolbox

Try our online leadership and strategy community for FREE.