Waking Giants was developed to bridge that gap between the idea and the outcome. As humans, we spend too much time telling ourselves we can’t or we shouldn’t. We disagree. We believe with the right mindset, environment and support anything can be achieved.
From helping, leaders rediscover why they are in business, to developing culture changes and business growth strategy we enable the fulfilment of potential.
Our passion sits right in the middle of the art and science of strategy and execution.
All stories can be told easily with the right skills, but its the ability to collate all aspects of the story and drive an economic outcome that allows us to stand apart from others.
We don’t subscribe to the traditional agency model with layers of managers driven by the creative outcome. If the process is right, the result will be right. If you start with the creative, it is only merely one opinion of the correct outcome.
The reason we drive our business in this way is that an opinion is simply the perspective of one person. Focusing on human behaviour allows us to capture a wider audience.
As part of our strategy to build a strong business, we are very clear on where we can be successful so that our clients are successful long-term partners and not just another project. We believe a project is a transaction, but a partnership is a long-term vision to drive growth that benefits both parties.
We believe in of depth, not success by volume when it comes to our family members. Each person is key to the of each project. So we don’t the size of our team to be successful but the ability to deliver a customer outcome for our clients.
CEO + Head of CLient Strategy
Primary areas of experience are strategy and strategy implementation.
Director and Head of Human Potential
Primary areas of experience are law, human behaviour, habit formation and human potential.
Head of Digital Growth
Primary areas of experience are online conversion and digital strategy.
Primary area of experience is in the data analysis and campaign set up and optimisation. Fluent in Mandarin.
Our creative with significant ability in storytelling through static and moving image and narrative.
Our up and coming star working with Angie to make the creative happen. With an eye for detail, language and a passion for getting it done.
Employee Engagement & Events
Primary area of focus if turning purpose, value and culture into experiences, incentives and creating the unexpected for you and your team.
Forming good intentions and setting goals is certainly – at one level – committing to reaching a desired outcome or behaviour. The trouble is…
The stereotypical response to growth is to hire more people, upgrade into a flash new office, open another store and increase the salary bill…