Marketing Strategy Support

Program

+ Development of marketing objectives
+ Delivery of integrated marketing tools
+ Tracking of key marketing kpis

Marketing is the business process of creating relationships with and satisfying customers.

Our marketing strategy program is designed to guide you through the process of creating a cohesive marketing plan that aligns with your business goals.

Who is the program for?

For founders or leadership teams that see potential in a current brand that is not being realised. Alignment of marketing messaging and focused activities that engage current customers and attract new ones through the right channels.

The Program

STEP ONE: Setting Marketing Objectives

When your goal is to grow your business sustainably you have to have an always on approach to your marketing strategy. Setting your marketing objectives is critical to ensure you end up where you intended and that you are doing the right things to get there.

+ Current marketing audit
+ Development of objectives and key results

STEP TWO: Create A Marketing Strategy

With so many channels to choose from the marketing strategy will be developed to ensure that your focus and budget is on the things that will drive the best results.

+ Development of target customer(s)
+ Creation of marketing plan – 3/6/9/12 months

STEP THREE: Create Marketing Collateral

The key to success in marketing is consistency in messaging and tracking key results. As part of the marketing plan we will identify any gaps in your marketing collateral that require review or creation.

+ Digital marketing assets
+ Offline marketing assets
+ Internal marketing training and tools

STEP FOUR: Marketing Activation

Dependent on the marketing strategy that works for your business we will recommend the duration of the activity and the timelines required to meet the marketing objectives. Activation may include:

+ Brand collateral (brochures, stationery)
+ Social networks
+ Digital marketing (SEO, SEM, social media)
+ Ambient marketing (vehicles, signage, clothing)
+ Sales scripts and customer communications
+ External communications channels
+ Advertising (Online/offline)
+ Operational assets (intranet, forms, emails)
+ Packaging, exhibitions
+ Marketing automation

STEP FIVE: Marketing Management

If you do not have and internal marketing management resource we provide monthly strategy and implementation for the duration of the plan.

+ Monthly fixed fees

*At this stage we do not know what key assets you will require to be delivered. Your exact needs will be outlined and investment advised appropriately along with recommended media spend.
Marketing Strategy Support
Hallmark Group Logo

“From day one Grant and his team have been exceptional in our journey to increase and develop new brands, and the concepts that they have created have exceeded all our original expectations.”

Braden Hickmott, Hallmark Group
BRAND STRATEGY

Increase your brand awareness with one of our programs.

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CASE STUDIES
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When one of our clients decided to go out on their own and start consulting agency SIDA Consulting, they turned to us for help with the branding.
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FULL CASE STUDY
Building Culture at Candor3 by Waking Giants
Strategy: Candor³

Candor³ is not your conventional engineering company. And to prove it, they have embarked on a long term vision for the development of their staff and to attract talent from the global workforce.

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North Shore Marathon New Brand
North Shore Marathon Brand Review

A brand review isn’t something that should be taken lightly, but when it comes to a saturated market, keeping the brand relevant to the consumer is critical.
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FULL CASE STUDY
CONTACT US
FREE RESOURCES
Brand Strategy Guide
DOWNLOAD HERE
Strategic Planning Process
DOWNLOAD HERE
Situational Leadership
DOWNLOAD HERE