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How To Create a Brand That Drives Customer Loyalty

Download the brand strategy how-to guidebook below which contains the 10 most influential steps required to help develop your brand and drive customer loyalty. This guidebook doubles as a workbook, encouraging action at each learning step.

86% of shoppers stay loyal to brands that share their values.

How to create a brand strategy

The 10 most influential facets of brand success:

Guidebook Contents:
1. Proposition
2. Why
3. Vision
4. Mission
5. Customers
6. Position
7. Values
8. Personality
9. Tone of Voice
10. Core Messages

What Are The 3 Pillars of Business Success?



Great leaders work on themselves to enable them to deliver the right support for their team and service for their clients.



Whether Growth Strategy, Brand Strategy or Marketing Strategy, none are any good without being backed up with decisive execution.

Brand Strategy


As communication channels become more abundant brand will play an increasingly important part in your business success.

What Our Clients Are Saying…

I’d highly recommend Waking Giants.

The value that they add in terms of the strategy and the thinking is immeasurable – It’s not just a marketing exercise for Waking Giants, it’s the value add in the background.

They’ve added a lot of value in this business.

John Gardiner

We have used Waking Giants for 4 years now, and have found the experience and outcomes exceeding our expectations.

Clear ‘out of the box’ strategic thinking has challenged us and led us to develop better strategies for the business and marketing approach.

Chris Thomas
Waking Giants

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