What are OKRs and How to Use Them in Your Strategic Plan
There are lots of choices when it comes to strategic planning methodology, but there are few that provide laser focus, like using objectives and key results. What are objectives and key results? The definition of "OKRs" is "Objectives and [...]
Creating a Customer-Centric Strategy for Your Business
It seems like an obvious thing to point out, but your understanding of your customer needs is a critical part of every businesses strategy. Over the years, I have seen many businesses claiming to have values like 'customer first' [...]
6 Steps of the Strategic Planning Process
The key objective of this any strategic planning process is to gain a greater understanding of why you do what you do and how you want the future to look. Each phase will accumulate your thoughts and ideas, rationalise [...]
5 Steps to Define Your Company Values
Company values, those lovely posters you put up in the foyer and adorn the cover of your annual report. Now that we have outlined the standard approach let's look at the real value in creating, living and owning company [...]
How to Build a Purpose Driven Business in 2021
If we have learned anything from 2020, we must realise as leaders that 'normal' took a back seat for extraordinary. The pandemic's impact on business and the way we connect was unlike anything we have experienced in this generation. [...]
Importance of Values in Your Strategic Planning
Before you embark on any strategic planning process it’s critical to identify, document and operationalise your values. Why? In summary, the values will: Enable you to make the ‘right decisions’ easier; Provide company-wide clarity on expectations; Form the basis [...]
Where Does Humanity Live Within Your Digital Strategy?
Grant Difford explains why it’s a good time to audit your business’s digital strategy – to ensure it supports and enhances humanity, rather than removes it. At the ripe old age of 40, I have had the [...]
Lead Generation Online During Covid-19 Lockdown – Expert Sessions
In this episode of the The Expert Series Jamie and Cam discuss Online Lead Generation and Inbound Marketing through automation through Covid-19 lockdown.
Mindset Hacks To Unlock Potential & The Stockdale Paradox – Expert Sessions
Grant Difford and Jamie McKenzie discuss Mindset Hacks To Unlock Potential & The Stockdale Paradox. Grant Difford and Jamie McKenzie discuss Mindset and how it can influence your attitude and how your emotions and attitude can [...]
Mindset For The New Normal – Expert Sessions
Grant Difford and Jamie McKenzie discuss Mindset for the New Normal. Stuck at home during Covid-19 lockdown doesn’t mean you can’t still work on yourself and your business - your mindset determines how you work with [...]
Leadership – On Screen Sessions – Grant Difford
Grant Difford joins other leadership experts in this Leadership Webinar to explore how leaders of screen industry businesses can connect authentically with their people, and how relationships with employees and contractors can make the industry a bit more complex [...]
Online Marketing Strategies & Tactics – How To Market in a Changing World
In this Webinar, Ambrose Blowfield and Cam Wilkes discuss online marketing strategies and tactics for success with your Website, SEO, SEM and Online Marketing Sales Funnels. Download Webinar Workbook Ambrose: Hello there, ladies and gentlemen, welcome [...]
Strategy For Growth – Why Use a 30 Day Strategic Plan?
It would be naïve of us to only discuss strategy in terms of growth because it is assumed that growth is always about more revenue and profit or becoming bigger. But the reality for many is that they want [...]
12 Actionable Steps to Becoming a More Effective Leader
The Importance of Being an Effective Leader While anyone can be a leader of a team within a company, not everyone can truly be an effective leader. Many different things play into a person being a true leader, and [...]
Authentic Leadership: 6 Myths That Hold Leaders Back
What is authentic leadership? It would seem that we need a label for everything, this being one of the silliest if you ask me. In simple terms, authentic leadership is about actually giving a crap about your team, the [...]
Marketing Strategies – How to Market in a Changing World
In this Webinar, Ambrose Blowfield and Grant Difford discuss the importance and value of marketing and focused marketing strategies in uncertain times. Download Webinar Workbook Welcome to marketing strategies for the new normal. It is my [...]
Stockdale Paradox : The no. 1 Tool To Connect With Reality We All Need
The Stockdale Paradox was originally brought to life in the Jim Collins Good To Great book on what it takes to make average companies extraordinary. Interestingly the Stockdale Paradox isn't widely know unless you are a fan of Jim [...]
Leadership in Uncertain Times
The irony of leadership in times of uncertainty is that it is par for the course when leading any group of people or an organisation. The speed of technology, evolving human behaviour and the global village that we no [...]
11 Examples Of Content Creation
It’s all we hear when it comes to creating our online presence. Content. Content. Content. But as we witness on a daily basis, most people are not writers and don’t believe they actually have anything to say. We believe [...]
Max Parekura – Koda Sports – Our First Year in Business
Max Parekura talks about how Koda Sports has come to fruition from what began as a desire to remain involved in the New Zealand sporting industry along with the identification of the ability to improve the current sports management [...]
What is Servant Leadership?
Servant leadership is a leadership style in which the goal of the leader is to serve those around them. It is different from traditional leadership style where the leader’s main focus is profits and growth. With differing needs in [...]
What Are The Most Important Leadership Skills?
Being a leader isn’t just about leading the charge towards success, but being able to grow and nurture those around you on that journey. That comes with the need for a leadership tool box that enables you to develop [...]
Why Leadership is so Important
Whether you realise or not, and quite naturally when groups of people form, there will be someone who will stand out and look to lead the group forward. Both in business and in community the importance of leadership cannot [...]
17 Top Leadership Qualities to Become a Great Leader
There are numerous studies showcasing the importance of a leader when it comes to measuring the effectiveness of an organisation. That is to say, in the position of a leader, you have an impactful role not only in the [...]
What is Brand Identity and How to Develop One
When it comes to creating a sustainable business, it is crucial to focus on creating a brand identity. And this is applicable regardless of your field of activity. If you don’t know the answer to the rather trivial question [...]
Are Humans Just a Minimum Viable Product Just Trying to Meet The Market Need?
Not coming from the tech space this might be a gross mis-use of a concept, but nonetheless I thought it was an interesting idea, but before the article was well rounded and finished my great friend Paul tipped it [...]
The Top 6 Leadership Styles and How to Find Yours
The right leadership style is a critical tool in your ability to drive growth within your business. But more importantly, to create a strong sense of purpose within your culture. Like anything you are not necessarily born a leader, [...]
How Purpose Can Help Grow Your Business
Over the past few years I have been on a huge learning curve as a business owner and ‘entrepreneur’ which I put down in part to my membership of the Entreprenuer’s Organisation Accelerator programme. The reason I bring this [...]
What Is Authentic Leadership?
Of authentic origin and not a copy, genuine. What does that mean in the context of leadership? How do you become genuine and not a copy? Well, you don’t become that person by reading Richard Branson’s books or from [...]
Planning – What Works for You?
Do you know what works for you when it comes to planning? You have identified your intentions – the way you want to live your life. You have selected a big hairy audacious goal – you are going to [...]
8 Lessons to Grow Your Business
Don’t wait until 1st Jan to decide how you are going to grow your business in 2020. It’s that time of year where we all crave a break with friends and family. A time to overindulge and de-stress, but [...]
Does Brand Matter? Branding Your Business From Day 1
Once you are confident in your business idea, it’s important to start branding your business from day 1 to fuel momentum. Many people overlook the significance of their brand or think that it’s something to be worked on at a later [...]
Authentic Communication – What to Say, What to Say?
A reporter once asked Gandhi’s wife how it was possible for her husband to give such long public speeches without any notes or references. Her response was that it was easy for him as what he thought, said and [...]
Top 10 Tips for Business Evolution
Business Evolution: You can’t turn up each day and expect everything to simply happen the way you want it to. Below are some key tips for making ‘it’ happen. 1. Forget about the business Stand in front of [...]
How to Choose the Right Brand Name
1. Do Some Research Research is crucial when naming your business. Remember the brand name tells the whole story of the business distilled into one or two words. In 1995, Adidas and Reebok were battling for popularity among 18 [...]
Grow Your Business
Every company under the sun wants to grow and take their business to that next level. Often growth can creep up on us too quickly and we rush decisions without stopping to ask – why and how are we [...]
Growth is a Choice in Life and in Business
Time moves on. Language changes. Culture evolves. Technology disrupts. And new industries emerge as others become obsolete – growth is a choice. It’s both an exciting and volatile time to be in business – who would have thought such [...]
How to Start a Business
Every 30 days, more than half a million new businesses launch. Yet within a decade, all but an estimated 4 per cent of those new startups will have closed their doors. Still, want to start a business? Why is [...]