How to Market in a Changing World – Marketing Strategy – Grant Difford & Ambrose Blowfield
In this Webinar, Ambrose Blowfield and Grant Difford discuss the importance and value of marketing and focused marketing strategy in uncertain times. Download Webinar Workbook
Stockdale Paradox : The no. 1 tool to connect with reality we all need
The Stockdale Paradox was originally brought to life in the Jim Collins Good To Great book on what it takes to make average companies extraordinary. Interestingly the Stockdale Paradox isn't widely know unless you are a fan of Jim [...]
Leadership in uncertain times
The irony of leadership in times of uncertainty is that it is par for the course when leading any group of people or an organisation. The speed of technology, evolving human behaviour and the global village that we no [...]
11 Examples Of Content Creation
It’s all we hear when it comes to creating our online presence. Content. Content. Content. But as we witness on a daily basis, most people are not writers and don’t believe they actually have anything to say. We believe [...]
Max Parekura – Koda Sports – Our First Year in Business
In this findthegaps episode, Max Parekura talks about how Koda Sports has come to fruition from what began as a desire to remain involved in the New Zealand sporting industry along with the identification of the ability to improve the [...]
What Is Servant Leadership?
Servant leadership is a leadership style in which the goal of the leader is to serve those around them. It is different from traditional leadership style where the leader’s main focus is profits and growth. With differing needs in [...]
What Are The Most Important Leadership Skills?
Being a leader isn’t just about leading the charge towards success, but being able to grow and nurture those around you on that journey. That comes with the need for a leadership tool box that enables you to develop [...]
Why Leadership Is So Important
Whether you realise or not, and quite naturally when groups of people form, there will be someone who will stand out and look to lead the group forward. Both in business and in community the importance of leadership cannot [...]
17 Top Leadership Qualities to Become a Great Leader
There are numerous studies showcasing the importance of a leader when it comes to measuring the effectiveness of an organisation. That is to say, in the position of a leader, you have an impactful role not only in the [...]
Did someone say Christmas Party? It’s only July!
Yes, that’s right, it’s the time of year when you start to see images of holly and twinkling lights sneak their way into your lives as companies begin to push their venues as the ideal place to host your [...]
What Is Brand Identity and How to Develop One
When it comes to creating a sustainable business, it is crucial to focus on creating a brand identity. And this is applicable regardless of your field of activity. If you don’t know the answer to the rather trivial question – [...]
Are humans just a minimum viable product just trying to meet the market need?
Not coming from the tech space this might be a gross mis-use of a concept, but nonetheless I thought it was an interesting idea, but before the article was well rounded and finished my great friend Paul tipped it [...]
The Top 6 Leadership Styles and how to find yours
The right leadership style is a critical tool in your ability to drive growth within your business. But more importantly, to create a strong sense of purpose within your culture. Like anything you are not necessarily born a leader, [...]
How Purpose Can Help Grow Your Business
Over the past few years I have been on a huge learning curve as a business owner and ‘entrepreneur’ which I put down in part to my membership of the Entreprenuer’s Organisation Accelerator programme. The reason I bring this [...]
What Is Authentic Leadership?
Of authentic origin and not a copy, genuine. What does that mean in the context of leadership? How do you become genuine and not a copy? Well, you don’t become that person by reading Richard Branson’s books or from [...]
Planning – what works for you?
Planning – what works for you? You have identified your intentions – the way you want to live your life. You have selected a big hairy audacious goal – you are going to run a marathon. You have your [...]
8 Lessons To Grow Your Business
Don’t wait until 1st Jan to decide how you are going to grow your business in 2017. It’s that time of year where we all crave a break with friends and family. A time to overindulge and de-stress, but [...]
Does Brand Matter? Branding your Business from Day 1
Once you are confident in your business idea, it’s important to start branding your business from day 1 to fuel momentum. Many people overlook the significance of their brand or think that it’s something to be worked on at a later [...]
Authentic Communication – What to say, what to say?
A reporter once asked Gandhi’s wife how it was possible for her husband to give such long public speeches without any notes or references. Her response was that it was easy for him as what he thought, said and [...]
Top 10 Tips for Business Evolution
Business Evolution: You can’t turn up each day and expect everything to simply happen the way you want it to. Below are some key tips for making ‘it’ happen. 1. Forget about the business Stand in front of the [...]
How to Choose the Right Brand Name
Do some research Research is crucial when naming your business. Remember the brand name tells the whole story of the business distilled into one or two words. In 1995, Adidas and Reebok were battling for popularity among 18 to [...]
Grow your Business
Every company under the sun wants to grow and take their business to that next level. Often growth can creep up on us too quickly and we rush decisions without stopping to ask – why and how are we [...]
Growth is a Choice in Life and in Business
Time moves on. Language changes. Culture evolves. Technology disrupts. And new industries emerge as others become obsolete – growth is a choice. It’s both an exciting and volatile time to be in business – who would have thought such [...]
How to Start a Business
Every 30 days, more than half a million new businesses launch. Yet within a decade, all but an estimated 4 per cent of those new startups will have closed their doors. Still, want to start a business? Why is [...]